Chinanews.com, Wenchang, Hainan, July 5 (Reporter Zhang Qianyi) E-commerce has added "wings" to the revitalization of Wenchang Village, the hometown of overseas Chinese in Hainan.
Nowadays, many villages and towns in Wenchang City have set up e-commerce service centers to promote local famous and high-quality products to "go global", so that villagers "mobile phones become new farm tools, and live broadcasts become new farm work."
The National E-commerce Service Center in Longlou Town was put into use on July 2. The exhibition hall is equipped with an agricultural product display area, express service station, rural group buying demonstration point and convenient consultation services, displaying sweet potato, papaya, watermelon, dragon fruit and other agricultural products. In addition There is also a live broadcast room, which is specially used to carry out live broadcast activities.
The agricultural product display area of the National E-commerce Service Center in Longlou Town.
Photo by Zhang Qianyi
According to Chen Yezhi, the head of the National E-commerce Service Center in Longlou Town, the center will rely on the marketing method of "integrated media communication services + e-commerce" to tap Longlou's natural resource endowments and local cultural customs, and carry out brand IP building, live broadcast delivery, and professionalism. Training, new media platform operation and rural community health services, to create a rural financial business service demonstration.
Donglu Town, Wenchang City has a superior ecological environment, fertile red soil and excellent water quality, which give birth to famous products such as Feizixiao Lychee, Yongfeng Pitaya, Xiting Yang Rice, Fuhou Cress, Donglu Pepper, and Jackfruit.
In order to build the brand of Donglu special agricultural products and continue to help farmers increase their income, the Agricultural Products Exhibition and Sales (e-commerce) Center of Donglu Town, Wenchang City was put into use at the end of last year, with a maker incubation space and an e-commerce live streaming area.
Today, the team of Internet celebrity Zhou Hualong is responsible for the operation.
After graduating from University, Zhou Hualong returned to his hometown of Donglu Town, Wenchang City to start a business. Through the "Internet + live broadcast" method, he opened a new way for local fruit sales and led many villagers to get rich.
This year his team sold Donglu Feizixiao lychees online, selling 1 million catties in just one month.
The Agricultural Products Exhibition (e-commerce) Center of Donglu Town, Wenchang City, in addition to exhibiting and selling famous and high-quality products in Donglu Town and Wenchang City, also holds caring consumer subscription activities from time to time, inviting Internet celebrities to use e-commerce platforms such as Douyin and Taobao to provide short The "Internet +" methods such as video and live broadcast of goods will allow more consumers to "buy, buy" Wenchang agricultural products more conveniently.
Zhou Hualong and his team members broadcast live in the field.
Photo courtesy of Zhou Hualong
"We have formed an industrialized operation through live webcast, online sales, offline distribution, etc., to open up the last mile of specialty agricultural products sales, increase farmers' income, and create an upgraded version of agricultural assistance." Zhou Hualong said.
Relevant person in charge of Donglu Town Government said that in recent years, new online shopping methods such as "live broadcast + e-commerce" have become popular. More and more consumers place orders by watching live webcasts. This new format is also in the rural areas of Wenchang. Regional extension. E-commerce empowers rural revitalization, which not only facilitates consumers, but also promotes agricultural and sideline products to "go global." In particular, as an emerging business, e-commerce also has advantages in providing free and flexible jobs, attracting young people to return to their hometowns to start businesses, and helping rural revitalization. (Finish)