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These days, the discount competition among convenience stores is on fire. In order to attract more customers for the upcoming holiday season, there has even been an unprecedented event that gives you four more when you buy one.



Reporter Jeon Yeon-nam.



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[This is an event product.]



Buy one mask and get 4 extra masks.



[Lee Joo-hyun/Consumer: I saw 1+1, but I saw 1+4 for the first time, so I bought some.]



While sales at large marts decreased last year due to COVID-19, sales at convenience stores near my house increased significantly.



As convenience stores have established themselves as the mainstream distribution network, the number has increased to about 50,000, and profitability per store is on the decline.



There is also a diagnosis that it has reached saturation, one per 1,77 people, and as a result, the discount event is becoming more unconventional.



When the 1+1 and 2+1 events did not attract attention, a latecomer convenience store introduced a '1+4' product that allows you to purchase 5 items at the price of one, and offers discounts of up to 80% or more for some products.



[Han Hyun-min / A convenience store manager: This is an event we prepared even at the cost. There is also the effect of being able to view other event products and purchase necessary products.]



Other convenience stores also offer '3+2' and '1+2' products, or offer discounts on over 1,500 products. Apply.



[Yoo Cheol-hyeon/B convenience store manager: Competition is getting fierce. By launching products with lower margins, or by increasing the number of items for events… .] During the



peak holiday season in July, the easing of social distancing measures aimed at an opportunity to revive consumer sentiment.



[Seo Yong-gu / Professor of Business Administration, Sookmyung Women's University: (through e-commerce, etc.) You can buy anything at the lowest price. Competition between industries and companies is accelerating, and there is a consumer sentiment in retaliation, especially in the summer. It's an unusual situation, in the market.]



Consumers are relieved of the burden amid the recent rise in the cost of living, but there are also concerns that the head office may cover the loss as marketing expenses or share it with suppliers, leading to price distortion.



(Video editing: Lee Seung-yeol, VJ: Park Hyun-woo)