Chinanews client, Beijing, July 2 (Zuo Yuqing) "Shuiguang Needle only costs 9.9 yuan!" With the advent of summer, many women who love beauty have begun to pay attention to skin care.
How to maintain facial skin cheaply and affordable has become a topic of interest among many girls, and many medical and aesthetic institutions have also launched preferential promotions.
However, in the deep waters of the medical aesthetics market, "low price" does not mean "benefit".
According to the "Insight White Paper on China's Medical Beauty Industry in 2020" released by iResearch, the current rate of genuine injections in the medical beauty market is only 33.3%.
With such a high rate of fakes, do you really dare to make a 9.9 yuan Shuiguang Needle?
Data map: Fake water needles seized by the police.
The "low price trap" of Shuiguangzhen
In recent years, my country's medical beauty market has become increasingly popular, and the concept of "light medical beauty" has also emerged.
Compared with traditional medical beauty that relies on surgical methods, light medical beauty belongs to micro-plastic surgery that does not move the knife and has less trauma. It caters to the psychology of many consumers who love beauty and worry about costs and risks. The light medical beauty focuses on skin management. Gradually become the mainstream.
Among them, the skin beauty represented by "Shuiguang Needle" has been loved by many consumers.
As a "artist needle" popular among Japanese and Korean celebrities for a long time, Shui Guang needle quickly became popular after entering the country.
Water-light acupuncture belongs to "mesodermal therapy", which is to inject drugs with cosmetic effects into the dermis. After injection, it can increase skin elasticity and maintain moisture.
"1 water-light acupuncture = 1000 facial masks" is used as an adjective for the effect of water-light acupuncture by many medical and aesthetic institutions. What's more, the effect of water-light acupuncture is exaggeratedly equivalent to 4000 or even 8000 facial masks.
Chinanews.com has noticed that the current market price of shuiguang acupuncture varies, ranging from a few hundred yuan to thousands of yuan. In the promotion activities of some medical and aesthetic institutions, there are even shuiguang acupuncture as low as 9.9 yuan.
Many consumers will go to experience with the mentality of "whole wool".
Shuiguang acupuncture items with different prices on a medical beauty APP.
"This kind of low-priced water light needle is mainly to attract customers, give customers a taste of freshness, and then recommend other items." Ms. Zhang, who has been engaged in the medical beauty industry for many years, told Chinanews.com, "Like water light needles, small bubbles, Photorejuvenation is a relatively common low-cost drainage project."
Low-cost drainage and plastic surgery are the usual routines used by many medical and aesthetic institutions. However, is it really effective for only 9.9 yuan of water injection?
It is understood that the main component of Shuiguang Needle is hyaluronic acid. In addition to the basic hydrating type, the high-priced functional type Shuiguang Needle will also contain other ingredients such as botulinum toxin, vitamin C, and collagen.
"Generally, this low-cost water-light injection only has the effect of replenishing water, basically only hyaluronic acid plus saline, and the content of hyaluronic acid is very low." Ms. Zhang said, "The effect after the shot is not obvious."
Moreover, the water-light acupuncture is not effective in one shot.
"Generally, water light acupuncture requires at least one course of treatment, that is, 3-4 times or more, before the effect will be obvious." Ms. Zhang said that water light acupuncture is a long-term maintenance project, and it is impossible to expect a single injection to "get it off once and for all". Encouraging consumers to "continuously repurchase" is the goal that medical beauty institutions want to achieve by launching low-priced water-light needles.
The low-cost shuiguang needle is not only ineffective, but also the qualifications of the merchants who advertised are also questionable.
According to Ms. Zhang, in addition to medical beauty institutions, many life beauty salons are also secretly engaged in medical beauty projects such as shuiguang acupuncture.
“We may have more beauty salons doing water-light acupuncture than medical beauty institutions here.” She said.
According to the regulations of the National Food and Drug Administration, hyaluronic acid, which is the main component of water-light acupuncture, belongs to three types of medical devices in my country. Institutions that want to operate such products need to have a "Medical Institution Practicing License" and a "Physician Qualification" "Certificate", "Physician Practicing Certificate" and "Medical Beauty Salon Attending Physician Qualification Certificate" to perform operations.
Even if it is an "entry-level" medical beauty project, Shuiguangzhen is still a minimally invasive surgery for medical beauty, and life beauty salons do not have the qualifications for Shuiguang acupuncture.
Can Shuiguang Needle be "DIY"?
Although Shuiguang Needle appears to be "clean and beautiful" in many expensive medical beauty projects, there are still many consumers who want their beauty experience to be more "cost-effective".
Since injections cannot be sloppy, some consumers have begun to find ways to save injection fees.
So, how much does the injection fee of the water light needle cost?
On an Internet medical platform, different doctors offer different prices, and the lowest price is 1,000 yuan per injection.
In order to save this 1,000 yuan, someone decided to “DIY” at home and set up a water-light needle.
If you search for "Shuiguang Needle Needle" on the e-commerce platform, you will find that many of the comments on the product page are discussing how to self-administer the shuiguang needle, "What angle of injection", "Does it leak?" "Does it hurt?" "Become the main concern of buyers.
The picture shows the buyer's discussion on the injection of water on a syringe page on the e-commerce platform.
In the eyes of these buyers, self-administration of water injection does not require complicated technology.
On some social platforms, there are even self-guided tutorials shared by Daigou and consumer self-diagnostics.
In a self-printing tutorial, the sharer said that as long as you prepare sesame cream, iodophor, physiological saline, sterile gloves, sterile gauze, disposable syringes, disposable needles and hydration medicines, you can inject hydration by yourself needle.
"Just do a good job of sanitation and disinfection" is the core of these tutorials.
However, "it is impossible to achieve a sterile environment at home." Ms. Yang, who is engaged in medical equipment, told Chinanews.com that disinfection is not simply a matter of scrubbing with iodophor and washing with saline.
“All of our devices that come in contact with the human body can’t be used again once the inner packaging is broken.” She said that self-administered hydrating needles at home can easily cause bacterial infections if they are not handled properly.
Chinanews.com found that on the e-commerce platform, not only can various brands of Shuiguangzhen be easily purchased, but the page details also have no warning about self-inflicted behavior.
According to many media reports, one of the most popular imported water-light needle brands-Filorga 135HA water-light needle, its product batch number is only makeup, and according to the official website of the State Drug Administration, its approval has expired.
A consultant from a Beijing medical beauty institution told Chinanews that although Filorga is a cosmetic product that cannot be injected subcutaneously, even in a regular medical beauty institution, Filorga is still recommended as a well-recognized water-light injection. consumer.
The official website of the State Food and Drug Administration's approval document for "Filoga 135HA Shuiguang Needle", the approval document status is "expired".
Ms. Zhang also opposed self-injection.
"In formal medical and aesthetic institutions, water-light acupuncture needs to be beaten separately by machine and hand beat. Hand-made requires doctors' techniques." She said that the distribution of blood vessels and nerves in the human face is very complicated. Understand that the operation of non-professionals is likely to hit the blood vessels.
Once improperly operated, it may cause redness and swelling and uneven skin; in severe cases, it may even cause blindness or vascular embolism.
"Everyone's skin condition is different, so you still need to consult your doctor if you can get hydrating injections," she said.
Ms. Zhang suggested that if consumers want to get a hydration injection, they must go to a regular hospital and find a regular doctor to inject regular drugs.
No matter how small an operation is, there is a certain risk.
"Micro-plastic surgery" does not mean "micro-risk". I hope that every woman who loves beauty can take care of her skin under the premise of ensuring safety.
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