Launched with discounts of up to 90%

Clothing, electronics and shoes top the demand during the first day of "Dubai Summer Surprises"

The “12 hours of sale” allocated during the first day continues from 10 am to 10 pm.

From the source

The activities of the 24th edition of “Dubai Summer Surprises”, which will last for 10 weeks, started yesterday, with discounts ranging between 25 and 75%, in addition to the “12 hours of discounts” offers allocated during the first day, with sales rates of up to 90%, from 10 in the morning. Until 10 pm, at Mall of the Emirates, City Center Mirdif, City Center Deira, City Center Me'aisem, My City Center Al Barsha and City Center Al Shindagha.

Officials in the retail sector indicated to "Emirates Today" that the "Dubai Summer Surprises" offers supported high turnout and sales in shopping centers.

In turn, consumers reported that keeping pace with the offers at the beginning of the "holiday season" helped them to buy their family supplies at discounted prices, noting that they bought gifts of ready-made clothes, mobile phones and electronic game devices, as part of the discount offers, while a field tour of "Emirates Today" was spotted, the demand focused On the first day, offers on clothing and electronics stores, followed by shoes and leather bags.

buy supplies

In detail, the consumer, Ahmed Ismail, said that "the downloads included in the Dubai Summer Surprises offers motivated him to buy his family's requirements of clothes, in addition to gifts, with his willingness to travel with his family to spend the summer season in his country."

The consumer, Mona Hassan, indicated that she “purchased a mobile phone and a video game device from the download offers during the first day of (Dubai Summer Surprises) for her children, on the occasion of the summer holiday season,” pointing out that keeping up with the season’s discount offers is one of the positive things that helped shopping. Many stores.

The consumer, Youssef Abdul Karim, added that “the (Dubai Summer Surprises) discounts motivated him to buy travel bags, in addition to gifts of ready-made clothes and a number of video game discs for his children,” noting that the timing of offering offers coincides with the date of salary delivery and preparation for the summer holiday season.

Events kick off

In turn, Majid Saif Al Ghurair, Chairman of the Board of Directors of the Dubai Shopping Centers Group, and Chairman of the Reef Mall and Burjuman Centers, said that "the launch of the activities of the twenty-fourth session of (Dubai Summer Surprises), which lasts for about 10 weeks, One of the positive factors that support the growth of turnout and sales in shopping centers in Dubai, especially with the events offering discount offers in expanded rates in various categories, in addition to offering various entertainment events in the centers for families and children,” noting that “Dubai Summer Surprises offers are expected to contribute to raising Sales are in large proportions, especially as they meet the requirements of shoppers who are preparing to travel for holidays in their countries or even shoppers who intend to spend their summer vacation in Dubai, and to support spending operations in shopping centers.”

First day

For her part, Nisreen Boustany, Director of Public Relations and Corporate Communications at Mercato and Town Center Jumeirah, said that the first day of the Dubai Summer Surprises offers witnessed a remarkable turnout from shoppers, which indicates that the offers will be a strong supporter of reviving sales. On the country's shopping malls.

She added that "ready-made clothes and electronic devices accounted for the largest shares of demand from shoppers, despite being a common factor in most families' needs with the beginning of the summer holiday season."

She pointed out that "the offers provide, in addition to discounts in various stores, with rates ranging between 25 and 75%, stimulating prize offers for shoppers, for example, there are opportunities to profit through the (shop and win) offer. Each shopper spends an amount of 200 dirhams in the two centers (Mercato or Town Center). He will have the opportunity to win 10,000 dirhams in cash per week.”

In turn, John Patrick, the sales official in one of the ready-made clothing chains in Dubai, explained that “keeping up with the offers for the summer holiday season, contributed to the increase in demand during the first day of Dubai Summer Surprises, to take advantage of discounts of up to 75% in the purchase of family supplies prior to travel.” for holidays in their countries.

• The activities of the 24th edition of "Dubai Summer Surprises" will last 10 weeks.

• Keeping up with the offers for the “holiday season” helped families buy their necessities at discounted prices.

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