China-Singapore Jingwei Client, July 2nd (Yang Jingchuan) On the 1st, the draw for the top 12 of the 2022 Qatar World Cup qualifiers in the Asian region was held in Kuala Lumpur, Malaysia. The Chinese team and Japan, Australia, Saudi Arabia, Oman and Vietnam are in Group B .

At that time, the national football team will once again launch an impact on entering the World Cup.

   Source: AFC official website

What business opportunities are there?

  The national football team, which broke into the final stage of the Asian World Cup qualifiers for the second time in a row, has a huge audience and fan base.

According to iResearch Consulting, the number of Chinese football fans is about 200 million, and the number of fans who regularly watch football matches accounts for about 30 million.

Previously affected by the epidemic, the Chinese team's home game against Guam on May 30 was the first major event for the Chinese national team to usher in at home again after a year and a half.

According to statistics, the number of spectators on the spot exceeded 29,000.

According to the AFC regulations, the maximum number of spectators in this game is 30,000, and the attendance rate of this game exceeds 96%.

  The most direct economic benefit brought by the National Football Team's entry into the top 12 matches is the ticket revenue obtained by each hosting stadium.

According to Xinhua News Agency, during the 2002 Korea-Japan World Cup qualifiers, Shenyang’s home ticket revenue reached about 60 million yuan.

  In 2016, the National Football team once again entered the final stage of the Asian qualifiers, and five cities including Shenyang, Changsha and Wuhan successfully won the right to host the top 12 Chinese team home games.

According to official AFC data, the average number of on-site spectators in the five home games of the Chinese team exceeds 37,000.

Among them, the number of spectators in the Wuhan Sports Center hosting the last game was as many as 51,000.

  The activity of fans will also drive the development of a variety of football related industries.

At the same time, hosting important football matches will bring a number of economic impetus to the host city: including upgrading corresponding supporting measures, repair and maintenance of stadiums, construction and improvement of surrounding traffic, and driving the construction of urban basic football facilities.

  According to a previous report by Xinhua News Agency, the hotel occupancy rate in Shenyang was over 95% in the first two days of the 2001 top ten competition.

In addition, there are hundreds of travel agencies in Shenyang that have opened business for foreign fans to travel to Shenyang, and some major travel agencies received tens of thousands of fans during the game.

According to statistics, the top ten competition in 2001 brought over 1 billion in total income from accommodation, catering, and tourism to the host city of Shenyang.

World Cup: a carnival for fans and businesses

  Take the 2018 Russia World Cup as an example. Although the national football team did not qualify for the competition, the enthusiasm of Chinese fans for watching the game is still unabated.

According to data from the Foresight Economist, according to the statistics of the Russian Savings Bank, during the 2018 World Cup, a total of foreign fans from 194 countries went to host Russia, spending about 1.5 billion US dollars.

The total consumption of Chinese football fans ranks second among all countries, with about 65 million U.S. dollars.

Among them, the main consumption items of Chinese football fans in Russia are the purchase of clothing, cosmetics and accessories, while hotel accommodation and meals only account for 15% of the total consumption.

  The vast majority of Chinese fans choose to watch the game in domestic bars, restaurants or at home.

According to the survey data jointly released by Jingdong and Meituan, during the 2018 World Cup, the number of orders for weekend night trips increased by 18% compared with normal days. It rose 15% on weekdays.

At the same time, during the World Cup, the sales of crayfish on Jingdong platform increased by 120% year-on-year, and beer orders increased by 60% month-on-month.

Only on the night of the World Cup opening match, Meituan’s takeaway crayfish sales exceeded 1.53 million and beer exceeded 280,000 bottles.

  In addition, orders for football, jerseys, and sneakers on the JD platform increased by 75% month-on-month during the match day, and sales of body fat scales increased by more than 65% year-on-year.

It is worth mentioning that orders for luxury goods and beauty products also increased by 18% and 35% respectively.

For businesses, this football event is not only a festival for fans, but also a good time for them to take the opportunity to promote consumption.

  In addition, a series of projects such as campus football and youth training may also accelerate development due to the World Cup.

During this period, the growth of China's football population will also drive the corresponding development of related football venues, equipment, football training and education institutions, and advertising.

(Zhongxin Jingwei APP)

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