A new company invested by a foreign investment fund to take over the business of daily necessities such as shampoo and facial cleanser of cosmetics giant "Shiseido" held a press conference on the 30th, focusing on online sales with an eye on Asia. He expressed his intention to list the new company in the future.
Shiseido's daily necessities business, such as shampoos and facial cleansers, will be completed by the UK-based investment fund CVC Capital Partners, which will invest 160 billion yen on July 1.
A new company that will take over the business before the acquisition is completed held a meeting in Tokyo, and Mr. Tetsuro Komori, who will become the president, said, "Grow overseas business centered on Asia and invest in product development that meets consumer needs. I would like to expand the number of companies, "he said, focusing on online sales and aiming to list the new company in the future.
The new company will retain its current employment and will retain brands such as shampoos and hair styling products for men.
Shiseido will continue to be involved in the operation by investing in an affiliated company of the new company, but the daily necessities business originally accounted for only about 10% of the company's overall sales, and the daily necessities business is led by a foreign fund. The policy is to make a fresh start and further concentrate management resources on high-priced brands to increase profitability.