Offers to sell gold crafts without workmanship and bear the “tax” within the “Dubai Summer Surprises 2021”

Discounts exceeding 75% on 500 brands in Dubai for a period of 10 weeks

• The new edition of "Dubai Summer Surprises" is characterized by a large number of parties and stores to participate.

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The Dubai Festivals and Retail Corporation, affiliated with the Department of Tourism and Commerce Marketing in Dubai, stated that discount offers ranging from 25% to more than 75% will be offered on more than 500 brands for a period of 10 weeks, as part of the activities of the 24th session of the "Dubai Summer Surprises 2021", which will be launched From the first of July to the fourth of next September.

In statements to "Emirates Today" during a press meeting held in Dubai yesterday, she confirmed that this year's session includes more offers compared to last year's session, supported by the increasing demand of companies to participate and gold market offers from July 15 to August 10, with the participation of more than 90 stores, Includes sale of gold crafts without processing fees, and 75% off diamonds and pearls.

intense shows

In detail, the Executive Director of the Dubai Festivals and Retail Establishment, Ahmed Al Khaja, said that the 24th session of "Dubai Summer Surprises", which will extend over 10 weeks from the first of next July to the fourth of September 2021, will include intensive shows, and to meet the needs of residents and visitors. With Dubai gaining the confidence of tourists after easing travel restrictions from several countries, and the expanded application of precautionary measures in the emirate's facilities.

He added that the discount offers will include discounts ranging between 25% and more than 75% on more than 500 brands.

He explained that the "12 Hours of Sale Offer" event, which will be launched on July 1, includes sales of up to 90% from 10 in the morning until 10 at night in shopping centers: Mall of the Emirates, City Center Mirdif, City Center Deira Center, City Center Me’aisem, My City Center Al Barsha, and City Center Al Shindagha.

He revealed that the offer will include the entry of shoppers into the “Share Millionaire” draw for a chance to win one million points from the “Share” rewards program, while members of the program from “Majid Al Futtaim” must scan purchase receipts of at least 300 dirhams using the “Share” application to enter the draw. Pointing out that the name of the winner will be announced on the fourth of July.

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For his part, Director of the Commercial Registration Department for the Retail Sector and Strategic Partnerships at the Dubai Festivals and Retail Establishment, Mohammed Firas Eraikat, said that the new cycle of "Dubai Summer Surprises" is characterized by the turnout of a large number of agencies and stores to participate in its offers and events, pointing out that the number of participating stores until Now it has about 4000 stores in various sectors.

He added that the course will include expanded discounts of up to 90% during different periods, including during the presentation of the first day of surprises, in addition to daily deals in different stores that are announced separately and 24 hours before its launch, with 90% discounts during the final sale of «Dubai Summer Surprises». ».

He also drew attention to various electronic raffles, including prizes of 10,000 dirhams, at the two shopping centers "Nakheel Mall" and "Ibn Battuta Mall".

He confirmed that a week-long offer will be presented, which includes the provision of additional discounts to the brands of Club Apparel, with shoppers not bearing value-added tax, and consumers can take advantage of this offer inside stores or around the clock via the website "www.6thstreet.com". 24 shoppers will win Club Apparel points at 1250 points each (equivalent to 1250 dirhams), and seven shoppers will win 10,000 points each (equivalent to 10 thousand dirhams).

Gold Offers

In the same context, the Director of Promotional Campaigns, Draws and Strategic Partnerships at the Dubai Festivals and Retail Corporation, Abdullah Al Amiri, said that promotional and discount offers will be offered in the Dubai gold markets during the period from next July 15 to August 10, and they include the sale of some stores of gold jewelry without fees. Other stores offer discounts of up to 75% on diamond and pearl jewelry.

He added that the offers also include giving 15 shoppers prizes worth 150,000 dirhams in the form of vouchers via electronic raffles, pointing out that about 90 gold and jewelry stores in Dubai will participate in these offers.

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