The increase in the number of new entrepreneurs on Taobao in the western region led the country last year-
Western e-commerce is entering the fast lane
The live broadcast room of Yunnan succulent growers received more than 5,000 orders within 3 hours. Trucks full of kiwis departed from Wugong County, Shaanxi, and a hot pot business in the mountainous area of Chongqing sold more than 100,000 yuan a day... This year’s "June 18" shopping After the festival started, the sales of specialty products in the western region were booming and attracted widespread attention.
On June 9, the "Western E-commerce Development Report 2021" jointly released by the Digital Economy Research Institute of Zhongnan University of Economics and Law and Alibaba Group showed that in 2020, the increase in the number of new entrepreneurs opening stores on Taobao in the western region for the first time surpassed other regions and led the way The whole country; in terms of logistics, the average delivery time of parcels in the eastern and western regions has been shortened by 16 hours within two years; the three western provinces of Yunnan, Sichuan and Shaanxi are among the top ten in the number of "new farmers" anchors in the country.
Another set of data provided by the report shows that in 2020, new "Tao Tao" entrepreneurs ranked among the top ten in terms of year-on-year growth, with 9 seats in the western region.
Among them, Ningxia, Yunnan, Guizhou, Qinghai and Gansu are among the top five in the country.
Compared with 2017, the per capita amount of Taobao small and medium-sized merchants in the western region spent from online merchant banks has increased by nearly 150% compared with 2017.
Zuo Chenming, a senior expert at the Ali Research Institute, believes that the endowment gap caused by geographical location is an important reason for restricting economic development, and the digital economy is breaking the traditional regional gap.
Specifically, the digital economy and digital rural development in the western region have entered the fast lane mainly due to the following reasons:
First, the infrastructure and logistics services in the western region have been improving day by day.
With the implementation of the western development strategy, especially the construction of e-commerce infrastructure, it has become possible for high-quality agricultural products from remote mountainous areas in western China to "go out of villages and enter cities."
At the same time, various platform companies have also actively shifted their strategic focus to the countryside, and have done a lot of work in digital production, digital marketing, and digital logistics.
For example, Cainiao Village has united with mainstream express companies to use digital and intelligent technology to open up express logistics distribution channels at the county, township, and village levels. It has served 30,000 villages across the country and will build 1,000 agricultural products ascending highways in the next year. .
Second, the return of rural talents has become a new trend.
Nowadays, mobile phones have become "new agricultural tools", live broadcasts have become "new agricultural activities", and data have become "new agricultural resources". More and more rural youths choose to return to their hometowns to work and start businesses, bringing back new technologies, new ideas and new ideas to the villages. Brings vitality and vitality.
Especially since the outbreak of the new crown pneumonia, the pace of rural laborers returning to their hometowns for entrepreneurship and employment has accelerated.
Third, the spillover effect of the "green development" concept is emerging.
The development of e-commerce has opened a window to the outside world for impoverished mountainous areas.
Through the improvement of the supply chain, it is possible to sell good products at good prices.
Consumers’ demand for “eat well, eat healthy, and eat fresh” has provided a wider sales channel for many good products in the western mountainous areas.
In this process, the new format of live broadcasting has been deeply rooted in the hearts of the people, and the active promotion of government departments has made e-commerce an important platform for farmers in the western region to increase their income.
Pan Helin, executive dean of the Digital Economy Research Institute of Zhongnan University of Economics and Law, said that e-commerce to promote the development of core industries is becoming an effective "key" for bridging the development gap between the western region and the central and eastern regions.
At the same time, this is also a new source of power for rural revitalization in the western region.
Pan Helin believes that e-commerce has now entered the stage of "live e-commerce", especially with the popularization of 5G applications, low latency and high-definition have become important ways to improve the experience of buyers and sellers, thus providing e-commerce in the western region and even The development of the digital economy provides a whole new space.
"For example, many people now can buy vegetables without going to the farmer’s market. This is a manifestation of the high efficiency and inclusiveness of e-commerce. E-commerce can expand the scope of product sales, increase consumption levels, drive investment in fixed assets, and improve foreign trade. This is of special value for the revitalization of rural areas in the western region and the avoidance of “hollowing”.” Pan Helin predicts that as more and more regions actively embrace the Internet, the development of digital economy and digital villages in the western region will become broader. Fast lane.
Wang Junling