<Anchor>
There are 15 million people who have companion animals in Korea.
As the size of the companion animal market grows at such a rapid pace, contents and products for companion animals are pouring out.
Reporter Han Ji-yeon reports.
<Reporter> This
is a company that sells pet supplies, such as dog clothes and accessories.
[Look here, kid, this is right here!]
Beyond taking photos, we also make music videos and music videos.
[You're the only one I've got, yea, you're smiling
It's not a song for a lover, it's a song about a dog.
[Baek Hong-seok / President of a pet supply company: I thought that a music video would be more appropriate as a (marketing) method to increase the quality and make it more popular (I chose it.)]
YouTube is overflowing with various companion animal content such as dog food .
The retail industry has also started pioneering online sales channels.
[A dog stroller that you can carry for a lifetime..]
[It feels like restaurant food? It actually contains abalone]
[Tilson while trying it out. give me a hand Give me your hand] A
representative example is a live commerce broadcast that enables real-time communication with consumers.
As the so-called 'Pet Pam', who treat animals like family, opened their wallets, the premium snack market made with antibiotic-free and eco-friendly materials also showed remarkable growth.
In Korea, pets spend about 150,000 won per year as feed or snacks alone.
14% higher than the global average.
Samgyetang flavored with beef broth,
[because it
contains all
ginseng]
gomtang, pizza, and sausage,
[salt and pepper can be eaten by humans] As
regulations are eased so that pets can cook and sell their own pet menus
.
The delivery market is also expected to grow.
The size of the companion animal market is 3 trillion won, and the age of 15 million pet family members.
Competition for products and ideas targeting a growing market is intensifying.
(Video editing: Jeon Min-gyu, VJ: Park Hyeon-woo, screen source: YouTube Hongseol HONG SHOW・Youtube dog and cat)