Dutch companies and organizations active in Hungary are opposing a new anti-gay law being introduced in the country. ING, Unilever and football association KNVB are dead set against it, according to a tour of

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. But they also have to put their money where their mouth is, according to the gay interest organization COC, for example with a statement from the Dutch national team, which will play in Hungary next week.

The new rules, approved by the Hungarian parliament earlier this week, state that material "promoting gender identity deviation, gender reassignment and homosexuality" may not be displayed. This means, among other things, that homosexuality is not allowed to be discussed in education. In addition, some books may no longer be published and TV channels may only broadcast films in which homosexuality plays a role late at night.

Several Dutch companies that are active in Hungary see nothing in the new law.

For example, ING, which has an office in Budapest and is a sponsor of Pride Amsterdam, says that it rejects any form of discrimination.

Unilever is also critical of the Hungarian plans.

The company points to its ice cream brand Ben & Jerry's, which has been openly championing equal rights for the LGBTI community for years.

Google, which is also a sponsor of Pride Amsterdam, also has nothing good to say about the new rules.

Not only because it discriminates against people, but also because it is harmful to the economy and business.

That is why Google, together with other organizations, has started an initiative calling on companies to also speak out against the discriminatory measures.

KNVB football association - Orange will play a match in Hungary on Sunday 27 June - and the Hungarian music festival Sziget, which thousands of Dutch people attend every year, also speak out against the law and in favor of inclusivity.

See also: Munich wants European Championship stadium in rainbow colors as a protest against Hungarian law

Important to keep leg stiff

COC is pleased that the organizations are taking a stand against the new law.

"But it is important to put the word into action and to keep the leg stiff," reports a spokesperson.

And they could take another step in this, believes the interest group.

For example, Sziget does indicate that it is still considering further actions, but the KNVB does not report a statement about the match that the Dutch national team will play in Budapest next week.

"It would be nice if the Orange, also there, clearly speaks out against the law, for example if players with rainbow bands around their arm play football. The association also provides a fan zone in Budapest. You could place a rainbow flag there."

COC also hopes that the others will live up to their word.

COC points to Unilever, among other things, which, while speaking out against the law, also says that it intends to comply with the law.

"We will review the new legislation in Hungary and ensure that our marketing activities comply with the new regulations," the food group said.

COC calls that reaction "remarkable". "We hear from the gay movement in Hungary that there is a company that has been fined for violating anti-gay rules, but is challenging those fines in court and in the meantime not adjusting its policy. We would also like to see that from Dutch companies."