• CR7 is not a fan of Coca-Cola, one of the sponsors of Euro 2021. At a press conference on Monday, the Portuguese striker ostensibly dismissed two bottles of the soft drink.

  • A gesture that many media have linked to a drop in the value of the multinational's share.

  • The share price was actually already down when trading on the New York Stock Exchange opened, a few minutes before the footballer's gesture.

"Water", launches Cristiano Ronaldo to the attention of journalists following the pre-match press conference in Budapest on Monday.

Dismissing two bottles of Coca-Cola placed in front of him as he settles down to answer questions from the press, the Portuguese striker chooses to leave only a bottle of water in front of him.

A trivial gesture, but one that caught the attention of the press.

Many titles then linked it to a drop in Coca-Cola shares, calculating that the drop in price would have represented a loss of $ 4 billion for the multinational.

Coca-Cola is one of the sponsors of Euro 2021.


With the time difference, the New York Stock Exchange opened on Monday a few minutes before the start of Cristiano Ronaldo's press conference.

At the opening, the value of the Coca-Cola share was already down compared to its value when the markets closed on Friday evening.

In the ten minutes that follow, before CR7 makes known its fondness for water, the stock continues to decline, as shown in this chart of the American channel CNBC, but its price remains higher than that recorded on average in May.

Could the footballer's gesture still influence the Coca-Cola share price during the day Monday?

“Stock prices are volatile, reminds

20 Minutes

Catherine Lubochinsky, economist and professor at Paris 2. If this gesture occurs in a context where the action is not doing well, it can accentuate the trend, but not trigger it.


It is also difficult to imagine the main shareholders of this multinational, investment funds, immediately ordering the resale because of this gesture, adds the specialist.

In its portfolio, the Coca-Cola group owns several brands of bottled water.

The label of the one placed in front of Cristiano Ronaldo is not visible.

Maybe it was a brand of the beverage giant?


Euro 2021: Cristiano Ronaldo overtakes Michel Platini and becomes the only top scorer in Euro history


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