Chinanews.com, Ordos, June 16th. Title: Etuoke Banner, Qixian County, Western China, plans to open up domestic and overseas markets by using the "sheep" to become famous
China News Service reporter Li Aiping
In the deep green grassland of Etuoke Banner in the Inner Mongolia Autonomous Region of western China, a group of Etuoke Albas white cashmere goats all covered in color are attracting people to press the shutter again and again.
On the morning of the 16th, Alateng Chaolu, who was standing on this grassland, said with emotion: "The outside world knows nothing about it. In fact, the cashmere on the Otok Albas white cashmere goats has long been known internationally."
"Next, Etuoke Albas goat meat will also become famous overseas." As the director of the Agriculture and Animal Husbandry Bureau of Etuoke Banner, Alateng Chaolu held mutual recognition of the "China-Europe Geographical Indications Agreement" in Etuoke Banner. After the product brand launch, I did not forget to add to the reporter of Chinanews.com.
This is true. On March 1, 2021, Otok Albas goat meat was identified as the first batch of geographical indication products under the "China-Europe Geographical Indications Agreement". The same list includes well-known Chinese and foreign products such as Shaoxing wine and Lu'an melon slices. .
The reporter combed and found that Etuoke Banner, Inner Mongolia, as a county in western China, was first known to the world. It originated from a slogan, "Ordos, warms the world."
According to reports, Otok Albas white cashmere goats are known as "fiber gems" and "soft gold" in the international market because of their cashmere as light as clouds, white as snow, and as thin as silk. It has won the Italian International Award for 3 consecutive years. Cashmere "Zigener" Award, and won the third Italian "Loro Piana Noyo Piana Annual Best Cashmere Award". Its quality is recognized as the best in the world. It is the top brand of China Ordos Group 1436 and LV, Hermes The main raw materials of world-renowned luxury brands.
The picture shows the Etuoke Albas white cashmere goat.
Photo by Li Aiping
It is worth mentioning that the well-known Otok Albas white cashmere goat was included in the first-level protected species of China's first batch of animal genetic resources protection list released in 2001, and has become a world-class meat and cashmere type. Rare breeds.
Under the background that the Otok Albas white cashmere goats are gradually becoming famous at home and abroad, now the Otok Albas goat meat of this flag is also given the mission of opening up the domestic and even international markets.
Alateng Chaolu said in an interview with reporters that the Etuoke Banner Albas white cashmere goat, praised by the industry as "ginseng in meat", currently has about 1.8 million in the local stock, with an annual output of only 18,000 tons of meat. Due to the low meat production, the high-end route must be taken in the future.
"Domestic is preparing to enter Beijing, Shanghai, Guangzhou and other first-tier cities, while foreign countries are preparing to enter the European market." Alateng Chaolu said.
Chang Wang Guoquan of Etuoke Banner stated that Etuoke Banner is the main producing area of Etuoke Albas white cashmere goats, and it is also a national-level Albas white cashmere goat conservation base and breeding base. In 2019, it was used by China Agriculture and Rural Areas. The Ministry has identified the Albas cashmere goat as an advantageous area for agricultural products with Chinese characteristics, which is the reason why the flag dared to open up the domestic and international markets "confidence".
Lang Lixing, chairman of the Inner Mongolia Catering and Hotel Industry Association, said that if the Etuoke Albas white cashmere goats want to better open up the domestic and international markets, they must do a good job of writing on the tip of the tongue.
In Lang Lixing's view, after Otok Albas goat meat was selected as the first batch of geographical indication products under the "China-Europe Geographical Indication Agreement", the value of Inner Mongolian mutton can continue to increase.
"Based on the unique geographical environment, climate, and vegetation conditions of Otuoke Banner, high-quality lamb such as Otuoke Albas goat meat needs to be turned into a high-efficiency dish to make it famous."
Lang Lixing suggested that in the future, Otok Albas goat meat must take the road of high-quality and high-tech cooking.
"To turn good ingredients into good taste through processing, this process from raw to ripe is the process of adding value to Otok Albas goat meat." (End)