China News Service, Xiamen, June 17 (Reporter Yang Fushan) The annual "618" online shopping festival is approaching. In this national shopping event, the development and growth rate of the iron furniture industry in Anxi, Fujian is also very popular. Industry concerns.
Anxi County, Fujian Province, which was once a poor mountainous area, has undergone several innovations and transformations. Its home craft and cultural industry has now formed a complete craft industry chain from R&D and design, production and processing to logistics trade, and it has become an important production base of rattan and iron crafts in the country. It has become the second largest industry in the county after the tea industry, and is known as the “first township of rattan and iron craftsmanship in China”.
Huang Yongzhong, director of Zaokeng Village, led the reporters all the way.
Photo by Yang Fushan
On the 16th, a reporter from Chinanews.com went deep into Zaokeng Village, Shangqing Township, more than 40 kilometers away from the county seat, to visit the development and changes of Anxi Iron Industry Belt.
Along the way, iron art supplies processing factories can be seen everywhere.
Deputy head of township Ruan Xuemin told reporters that Shangqing Township is the source of the development of rattan and iron furniture craftsmanship in Anxi. The township has a very strong e-commerce atmosphere and the e-commerce industry has grown steadily. It is one of the first Taobao towns in the county, and its current development momentum is good; The products of these furniture crafts are mainly used for living utensils, and extend to products that combine bamboo and rattan with iron, wood, and stone.
"There was a saying in Shangqing Township that every household went out of the shop, and that it meant that they were engaged in e-commerce sales." He said, "E-commerce has sunk into the village in this way. In order to solve the problem of the last mile in the village, Anxi made a statement in 2018. 300 logistics sites will be established during the year."
The villagers are processing iron parts.
Photo by Yang Fushan
Huang Yongzhong, director of Zaokeng Village, who took the reporter to visit the village all the way, told reporters that the village used to be a poor village, and it was difficult for the young men here to marry a daughter-in-law, get involved in e-commerce, and help poor households in the village to get rid of poverty and become rich.
He said that in the past three years, more than a hundred Taobao factories or processing sites have emerged in the village. Every three or four o'clock in the afternoon, many logistics vehicles shuttle back and forth in the village, which is very busy.
The reporter visited the iron art boutique exhibition.
Photo by Yang Fushan
Today, the entire village has changed from a county-level impoverished village to a municipal-level rural revitalization demonstration village in 2020, and has been named "China Taobao Village" for five consecutive years. "The earth-shaking changes that have taken place here are obvious to all."
Since the reform and opening up, Anxi's home furnishing arts and crafts cultural industry has moved step by step from "bamboo weaving-rattan weaving-rattan iron crafts-household crafts" and has won the "Hometown of Rattan and Iron Crafts in China", "China Rattan and Iron Crafts Export Base", and "Chinese Home Furnishings". The Industrial Base of Craft Industry" "China Rattan Iron Craft Capital" and other honorary titles, in August 2019, it was awarded the "World Rattan Iron Craft Capital".
Statistics show that at present, there are more than 2,200 craft companies (including 74 enterprises above designated size) and more than 3,000 processing points in Anxi County. 150,000 of the 1.2 million population are directly engaged in rattan and iron crafts, and more than 400,000 people have benefited. In the iron craft industry of Sheteng.
From 2017 to 2019, the output value of the entire industrial chain of the county's industry has increased from over 13 billion yuan (RMB, the same below) to 15 billion yuan and 17 billion yuan, and will reach 20 billion yuan by 2020.
At present, Anxi has 36 Taobao villages, more than 70,000 people are engaged in e-commerce, and more than 100 companies have online sales of more than 5 million.
Among them, Anxi wrought iron furniture has a transaction scale of 20 billion yuan in the past year, harvesting 90% of the country's wrought iron furniture demand.
The reporter visited the production workshop on site.
Photo by Yang Fushan
Ten years after entering the Taoist market, Anxi has risen a dark horse industry, showing a trend of rural revitalization. In Zaokang Village, Shangqing Township alone, there are hundreds of resident villagers in the whole village, all of whom have turned into factory directors; Shangqing Township has tens of thousands. Online shop.
In an interview with a reporter from China News Agency, Wu Huiyang, the director of Anxi Innovative Iron Art, who has become a celebrity in the local area, said that he owed several million yuan due to investment failure. In 2012, he entered the e-commerce industry and engaged in online sales of flower racks and coat racks. He earned the first pot of gold in his life, not only paid off his debts, but also took over a transfer company to establish a complete supply chain.
"Continuously improving the product every year since then", because of continuous innovation and repeated explosions, during the 618 period this year alone, it attracted thousands of people to place orders.
Zhu Canhuang, the “second-generation factory” of Anxi and the post-90s factory manager who has always determined to create an original home furnishing brand, is also busy researching new products and intends to develop a new Chinese tea art space with Sanxingdui elements.
Chang Yansong, an e-commerce veteran from Sichuan, came into contact with wrought-iron furniture in 2018 and had a hunch. For this reason, he checked in hundreds of shopping malls across the country to study products. In the end, Anxi became his best place to stay.
Hao Jianzuo, President of Anxi County E-commerce Association, said that Anxi rattan and iron ornaments went abroad in the 1990s. With the advent of the online shopping era, a wave of young people from Shangqing Township, Anxi incorporated iron art into furniture, creating light luxury, ins style, The metallic wind suits the younger generation, and the demand is rapidly increasing. "Shangqing Township Electricity Merchants have already prepared a large number of good goods and are waiting for the final outbreak of 618."
Lin Peirong, deputy director of the Anxi Bureau of Industry, Information and Commerce, said that Anxi's iron art industry has a particularly strong atmosphere of innovation, e-commerce is growing very fast, and there is more room for explosion in the future. The government is also providing policy guidance for a large number of small and medium-sized businesses to help the industry take the lead. To the 100 billion yuan level. (Finish)