China News Service, June 16th. According to the website of the National Bureau of Statistics, in response to the total retail sales of consumer goods released by the National Bureau of Statistics in May, Shen Junli, a statistician from the Department of Trade and Foreign Economic Affairs of the National Bureau of Statistics, interpreted on the 16th that the consumer market recovered in May. better.

  In May, driven by factors such as holiday consumption and consumption promotion monthly activities, market sales maintained a good recovery trend, showing the characteristics of steady growth in commodity retail, obvious recovery in service consumption, rapid growth in online consumption, and continued improvement in offline consumption.

  1. Market sales continued to improve, and the chain growth rate accelerated

  The consumer market is recovering well.

In May, the total retail sales of consumer goods increased by 12.4% year-on-year, mainly due to changes in the base during the same period. The growth rate was 5.3 percentage points lower than that in April.

Compared with the same period in 2019, the total retail sales of consumer goods increased by 9.3%, and the growth rate was 0.5 percentage points higher than that in April. From a month-on-month perspective, the total retail sales of consumer goods in May increased by 0.81% from the previous month, and the growth rate was 0.56 percentage points higher than the previous month.

From January to May, the total retail sales of consumer goods increased by 25.7% year-on-year; the two-year average growth rate was 4.3%, an increase of 0.1 percentage point from January to April.

The growth rate of total retail sales of consumer goods in each month since 2020

  2. Commodity consumption demand has been released steadily, and basic lifestyle and consumption upgrade commodities have grown rapidly

  The growth of commodity retail sales was stable.

In May, the retail sales of goods increased by 10.9% year-on-year.

Compared with the same period in 2019, the retail sales of goods increased by 10.1%, and the growth rate was 0.3 percentage points faster than that in April, and continued to maintain a stable recovery.

From the perspective of commodity categories, 13 of the 18 commodity categories of units above designated size have a year-on-year growth rate of more than 10%, and the retail sales of all commodity categories have achieved positive growth in average for two years.

  Basic life commodities grew rapidly.

In May, the retail sales of food commodities increased by 12.4% year-on-year on the basis of the year-on-year growth (11.8%), continuing to maintain rapid growth.

The retail sales of clothing and daily necessities increased by 12.3% and 13.0% year-on-year, respectively, and the two-year average growth rate was 5.7% and 15.1%, respectively, 2.3 and 2.4 percentage points faster than the two-year average growth rate in April.

  The sales growth of upgraded products accelerated.

In May, among consumer upgrade products, the retail sales of cultural and office supplies, sports and entertainment products, and cosmetics increased by an average of 7.4%, 19.6%, and 13.7% respectively in two years, which were 0.8% faster than the two-year average growth rate in April. , 2.2 and 3.3 percentage points.

  3. Service consumption has clearly recovered, and consumption growth in catering, tourism, etc. is on the rise

  Food and beverage consumption picks up faster.

In May, catering revenue increased by 26.6% year-on-year, and due to changes in the base over the same period, the growth rate has fallen from April.

The two-year average growth rate was 1.4%, which was 1.0 percentage point faster than the two-year average growth rate in April.

  The demand for tourism consumption is obviously released.

During the May 1st holiday, 230 million domestic tourist trips across the country, an increase of 119.7% year-on-year, were restored to 103.2% of the same period before the epidemic on a comparable basis; domestic tourism revenue was 113.23 billion yuan, an increase of 138.1% year-on-year, and the epidemic was restored to the epidemic on a comparable basis 77.0% in the same period before.

The number of tourists and tourism revenue have increased significantly compared with the same period in 2020.

  4. Online consumption has grown steadily and rapidly, while offline consumption has increased steadily

  From January to May, the national online retail sales of physical goods increased by 19.9% ​​year-on-year.

The two-year average growth rate was 15.6%, which was the same as the two-year average growth rate from January to April.

Among them, the two-year average growth of food and clothing products was 30.5% and 9.3%, respectively, and the growth rate was 0.1 and 0.8 percentage points higher than that from January to April.

  From January to May, the two-year average growth rate of retail sales of physical stores such as supermarkets and specialty stores above designated size was basically the same as that from January to April.

The two-year average growth rate of retail sales of commodities in convenience stores, specialty stores and furniture and building materials stores accelerated by 0.3, 0.6 and 1.0 percentage points respectively from January to April.

  Shen Junli pointed out that overall, the consumer market maintained a good recovery trend in May.

However, it must be noted that the recovery of catering consumption is still low, the import pressure of overseas epidemics is still high, sporadic epidemics still occur in some areas, and the recovery of the consumer market still faces uncertainties.

In the next stage, as the epidemic prevention and control becomes more precise and effective, a series of measures to foster a complete domestic demand system and comprehensive consumption promotion policies and measures continue to take effect, and the consumer market is expected to continue to recover steadily.

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