Express delivery into the village, customized intensive development projects, "express delivery + e-commerce"...
In these places, how does express delivery help the revitalization of the countryside?
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As a bridge connecting the production side and the consumer side, the express delivery industry has unique advantages in helping rural revitalization and serving the development of modern agriculture.
In Tonglu, Zhejiang, Chengbu, Hunan, and Shuyang, Jiangsu, promoting express delivery into villages and upswing of agricultural products has become an important channel for smoothing the urban and rural economic cycle and serving the rural revitalization strategy.
On June 11, the 4th China (Hangzhou) International Express Industry Conference was held.
At the meeting, industry insiders had heated discussions on express delivery to promote rural revitalization and express delivery services for the high-quality development of modern agriculture... The postal administration proposed to promote the "two in and one out" project, and promote express delivery "into the village" according to local conditions.
Relevant departments and express companies have also joined them.
So, what are the development ways that express delivery can help rural revitalization?
The reporter conducted an in-depth interview.
"Express delivery into the village" through the end of the co-match
"Now the express delivery is in the village, and you can get it directly in the village. You don't need to drive to the town to get it. Now we buy all the daily necessities online, usually within two or three days, which is very convenient!" June 11 , The reporter saw a farmhouse proprietress Pan Caijuan in Luci Village, Fuchunjiang Town, Tonglu County, Hangzhou City, Zhejiang Province, walking from her home to the door of the village committee of Luci Village to pick up the kitchen utensils ordered two days ago.
The delivery end of express delivery extends from the township level to the village level. Villagers can receive and deliver express delivery without leaving the village. This is due to the innovative cooperation model of Tonglu County, which breaks through the “last mile” obstruction of express delivery to the village, and makes use of local conditions in each village. Village committee buildings, convenience supermarkets and other places have built "express post stations" to promote the full coverage of express delivery into the village.
Since the start of this work on November 30 last year, Tonglu County has distributed more than 169,000 express express items, and the express delivery rate has reached 100%.
All 181 administrative villages in the county have built "express post stations" to realize express delivery into the villages.
"The couriers delivered by the original courier company are unified to the township transit warehouses, and the couriers are sorted by administrative villages and delivered to each express station by each township courier. This effectively solves the problem of repeated delivery and optimizes the distribution of interests between the parties. Reduce the cost of enterprises and ensure the smooth delivery of goods." Wang Wenke, Section Chief of the Industry Supervision Section of Tonglu Post Administration Bureau, told reporters.
It is easy for industrial products to go to the countryside, but it is difficult for agricultural products to enter cities, and express delivery into the village opens up a channel for agricultural products to go up.
With the increase in the popularity of Luci Village and the increase in the number of tourists, special and high-quality agricultural and sideline products such as tea, dried bamboo shoots, and pork can also be delivered through the "Express Station". Large quantities can also be picked up to meet the needs of tourists and homestay owners. Delivery demand.
This is not only one of the contents of the “two-in-one-out” project in the express delivery industry, but also an important channel for accelerating the upward movement of agricultural products and helping to achieve rural revitalization.
Customized development projects to reduce logistics costs
The Chengbu Miao Autonomous County of Shaoyang City, Hunan Province did not fly by plane at the beginning. It takes 5 hours to travel from Changsha to the highway, and the development is relatively backward.
When carrying out the poverty alleviation project, the Foreign Economic and Technical Exchange Center of the Ministry of Commerce found that Chengbu County has unique beekeeping resources, but did not form a honey industry. The beekeepers are sporadic beekeepers are raising them, the technology is backward, and the product quality is low. There is no brand formation and lack of quality assurance.
If honey is to be sold online, there must be various quality certifications. Another factor that seriously affects the development of the local industry is the extremely high cost of express delivery.
Therefore, they first established a service organization in the county-the Minfu Rural Revitalization Service Center, whose main function is to incubate and cultivate farmer cooperatives and cooperatives, support the development of honey and other industries, and help cooperatives connect funds and talents.
Establish demonstration bases at the cooperative level, and provide beekeepers with beekeeping technical training through the demonstration bases.
At the same time, the introduction of improved beehives and unified purchase of up-to-standard honey have enabled honey to have a set of unified production standards and quality assurance, and open up sales channels through e-commerce for poverty alleviation.
In this process, the cooperatives of the Minfu Center played a very important role. The center formed a large-scale flow by intensive order management of the products of the county's cooperatives.
Through intensive logistics management, the logistics cost from Chengbu County to Beijing was finally reduced from 10 yuan/jin to 2.5 yuan/jin.
"The new agricultural business entities can help our express delivery industry enter the village, because these main cooperatives and socialized service organizations are socialized resources, which can reduce the transaction costs of external enterprises, including e-commerce and logistics enterprises." As the project's One of the persons in charge, said Bai Chengyu, Director of the UN Business Division III of the Foreign Economic and Technical Exchange Center of the Ministry of Commerce.
"Express + e-commerce", polish the golden sign of Huaxiang
As a modern agricultural gold medal project for express delivery services announced by the State Post Bureau, Jiangsu Shuyang Huamu's business volume in 2020 will exceed 200 million pieces, becoming the only gold medal project in the country that exceeds 200 million pieces.
The rapid development of the flower and tree industry in Shuyang is inseparable from the strong support of express delivery. "Express + e-commerce" has turned the flower and tree planting sheds in the fields of Shuyang County into "treasure sheds", such as Bafang Village, Xinhe Town, Shuyang County Among the representatives.
Different from ordinary items, flowers and trees have very high requirements for timeliness and packaging. How can they be delivered to customers quickly and easily has become a major problem for villagers.
In order to solve the logistics pain points, Zhong Dadong, who returned from the army, contacted Bao Fengming, the person in charge of Shuyang Xinhe Zhongtong, as a village representative.
"A few years ago, private couriers rarely entered the village. It was really inconvenient to send flowers and trees. After learning about our situation, Xinhe Zhongtong offered to open up a green channel for us to send and deliver directly to the fields, villages, and markets. The city receives the goods, sends us support, and establishes a long-term cooperative relationship to help the villagers get rich together." Zhong Dadong said.
In terms of express delivery timeliness, Bao Fengming has rich business experience. He said: "A few years ago, Shuyang began to attach importance to and implement express delivery into villages. All villages in Xinhe Town have express delivery stations, and all business can reach the fields. Head and site receive goods to ensure that our customers’ packages are sent on the same day. At present, we are not only pursuing express delivery business volume, but also focusing on improving customer experience. On the basis of being bigger and better, we will further improve and help local governments to clean up The golden sign of Shuyang, Lianghua Township."
Gan Xi