China News Service, Nanjing, June 15 (Reporter Zhu Xiaoying) During the Dragon Boat Festival holiday that just passed, the data of people in the Yangtze River Delta "voting with their feet" showed that "post-80s", "post-90s" and "post-00s" are the main travel force. Did not go far during the short and long vacation.
For them, "small and beautiful" and "small and refined" experience travel is more attractive.
According to Ctrip data, judging from the popular routes during the Dragon Boat Festival holiday, the one-way high-speed rail tour for ordinary Chinese passengers is basically a "2-hour travel circle", with an average one-way travel time of 2 hours and 13 minutes and an average travel radius of 338 kilometers.
In the Yangtze River Delta, nearly 50% of tourists sign up for tours within 300 kilometers, and more than 60% choose local tours.
According to data released by China Railway Shanghai Bureau Group Co., Ltd. on the 15th, the Yangtze River Delta Railway sent a total of 7.462 million passengers from June 12 to 14, which was the same as the same period in 2019.
The passenger flow trend showed a double peak of “M” type before and after, and the passenger flow mainly focused on the short- and medium-distance travel demand of tourist flow and family visit.
The "pleasure-style" travel accommodation that seeks beauty, innovation and quality has become the pursuit of the new generation of tourists.
With the popularity of variety shows in some Internet celebrity homestays, the "small and beautiful" and "small and sophisticated" accommodations in beautiful scenery, elegant and exquisite design, and rich experience activities have become popular and become "micro vacation" destinations.
"Although the holiday is short, it is more important to have fun" is the concept of many young people. Cultural and creative experience, beautiful food appraisal, blessing interaction, and performing arts parade are sought after.
As the temperature rises steadily, "playing in the water during the day and watching theaters at night" has become one of the notable features of the tourists' trends during the Dragon Boat Festival.
According to the Lvmom tourism network platform, during the holiday period, the number of bookings for water-playing scenic spots in the Yangtze River Delta increased by about 70% year-on-year, and the number of bookings for products with labels of "Night Tour" and "Performing Arts" increased by more than doubled year-on-year.
The festive consumer market in the Yangtze River Delta is heating up.
According to statistics from commercial departments in the Yangtze River Delta, during the holidays, 113 large commercial enterprises in Shanghai achieved a total turnover of 1.947 billion yuan (RMB, the same below), an increase of 17.3% year-on-year, and passenger flow increased by 18.3% year-on-year.
According to data released by the Jiangsu Provincial Department of Commerce on the 15th, during the holidays, the Jiangsu consumer goods market achieved cumulative sales of approximately 4.32 billion yuan, an increase of 17% over 2019.
Xie Xiaoqing, a senior researcher at the Strategic Research Center of Ctrip Research Institute, believes that the trend of consumption during the Dragon Boat Festival holiday reflects the tourists' pursuit of consumption connotation, personal experience and quality improvement.
Young people have gradually become the main force driving holiday consumption, injecting fresh vitality into the market.