China News Agency, Shanghai, June 15 (Reporter Jiang Yu) The Shanghai Business Development Research Center released data on key monitoring commercial enterprises on the 15th, showing that during the Dragon Boat Festival this year, Shanghai has set off a small wave of festive consumption, with 113 large commercial enterprises. During the Dragon Boat Festival (June 12-14), a total turnover of RMB 1.947 billion was achieved, which was an increase of 17.3% compared to last year's Dragon Boat Festival (June 25-27, 2020).

　　The data shows that the food sales of key monitored companies increased by 11.3% year-on-year, and the sales of key monitored catering companies during the holiday season increased by 23.9% year-on-year.

During the holidays, time-honored brands in Shanghai have held special events for the Dragon Boat Festival. Festival products such as rice dumplings and duck eggs are sold hot. For example, Taikang Foods and Wufangzhai launched new products suitable for Shanghainese’s taste, fresh rice dumplings and Dragon Boat Festival gift box dumplings, which are favored by consumers, driving them. Overall sales increased by 19.5% year-on-year; Xinghualou innovatively launched honey-flavored red bean fried rice dumplings, Shuanghuang fresh meat grilled eel dumplings, etc., attracting many diners to try new things. This year, the average daily sales of rice dumplings exceeded 30,000, and sales exceeded 10 year-on-year. %.

　　During the Dragon Boat Festival, Shanghai’s “Five-five Shopping Festival”, a large-scale consumer promotion activity in Shanghai, was in full swing. The “First Shanghai Red Product Festival”, “2021 Heineken Shanghai Bar Culture Festival” and other shopping festival series were splendid, driving Shanghai gold and silver. The consumption of jewelry and cosmetics increased significantly.

During the three-day holiday of the Dragon Boat Festival, the retail sales of Shanghai-level commercial districts such as Nanjing East Road and Yuyuan Garden increased by 31.5% year-on-year, and the retail sales of district-level commercial districts increased by 26.2%.

　　According to UnionPay business monitoring data, during the Dragon Boat Festival, the number and scale of consumption of tourists to Shanghai increased by 50.5% and 61.45% year-on-year.

Among them, foreign consumption accounted for 34% of the city's offline consumption, a year-on-year increase of 7.1 percentage points compared with 2020.

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