As noted by Sokolov, in general, this issue is quite complex, since the sphere of Internet commerce "is rapidly changing, rapidly adjusting to the challenges of reality."
Accordingly, there is currently no single correct model of work.
“Perhaps the marketplace format is now the most attractive because consumers want to get everything at once and in one place, but at the same time we see successful examples of work of both niche stores and omnichannel companies.
E-commerce today is generally a very living organism, and it certainly has a great future behind it, ”Sokolov shared his opinion.
Earlier it was reported that since the beginning of the coronavirus pandemic, the volume of online sales of consumer goods in Russia has grown 2.3 times, while the share of online purchases in the total retail turnover has doubled and reached 10%.