The main trend of the modern market, both e-commerce and the entire retail sector as a whole, is to satisfy all customer requests as much as possible, Sokolov recalled.

“Online and offline are just two sales channels, different forms of interaction with a customer.

There are always people who do not want to waste time even to pick up their order and are willing to pay for delivery.

There will always be those who prefer traditional shopping.

One system of receiving goods does not replace another, but ensures the convenience of each individual customer, ”he explained.

Earlier it was reported that the popularity of messengers as a sales channel has almost doubled in a year.