Breaking a trillion!
The scale of the network industry market in 2020 will increase by 23.6% year-on-year
News from our newspaper (reporter Su Mo) On June 1, on the occasion of the implementation of the newly revised "Copyright Law of the People's Republic of China", the National Copyright Administration issued the "2020 China Network" at the "2021 China Network Copyright Protection and Development Conference". Report on the Development of the Copyright Industry.
According to the report, in 2020, the market size of China's online copyright industry will reach RMB 114.73 billion, breaking through the RMB 1 trillion mark for the first time, a year-on-year increase of 23.6%.
Compared with the 500.39 billion yuan in 2016, the scale of my country's online copyright industry market has more than doubled during the "13th Five-Year Plan" period, with a compound annual growth rate of nearly 25%.
The report pointed out that 2020 is the final year of my country’s 13th Five-Year Plan. Under the influence of the global new crown pneumonia epidemic, new business formats and new communications represented by short videos, cloud games, webcasts, and virtual interpretations broke out against the trend. Innovative technologies and applications of 5G, artificial intelligence, and cloud computing continue to emerge, and the cause of network copyright protection has ushered in new opportunities and challenges.
In 2020, the core format of China's online copyright industry will stabilize, new formats will show great potential, and the industrial structure will become more diversified.
The proportion of short videos, live broadcasts, and online news media has greatly increased, and the dissemination of non-entertainment content such as information, knowledge and culture has become a new trend, and online copyrighted content as a whole presents the development trend of "video" and "value orientation".
Online news media and online games are still the core businesses of the online copyright industry, and the combined market size of the two accounts for more than 60%.
The penetration rate of the short video market has increased significantly, and the long video is facing transformational challenges, accounting for 9.13%, a decrease of 2.4% from 2019; VR/AR benefited from technological progress and the growth of consumer-level applications, and the proportion increased by more than double.
During the "13th Five-Year Plan" period, the proportion of online games declined year after year.
How copyright is profitable is the focus of public attention.
The report shows that the profit model of China's online copyright industry in 2020 mainly includes user payment, copyright operation and advertising revenue.
The annual revenue structure of the online copyright industry shows a trend that the proportion of user payments is increasing and the proportion of advertising is decreasing.
In addition to paid subscriptions, diversified new payment models such as payment for knowledge and advanced on-demand broadcasting have also developed rapidly. Users not only pay for high-quality content, but are also more willing to pay for consumer experiences such as audiovisual enhancement and timeliness.
Where will the copyright industry develop in the future?
Three trends are worth paying attention to: First, the rapid growth of middle-aged and elderly users and users in the sinking market. In 2020, the number of Internet users over the age of 50 in China will increase to 260 million, an increase of nearly 70% compared with the initial period of the outbreak; the number of Internet users in rural China will reach 309 million , Accounting for 31.3% of the total netizens.
The second is that short videos lead the "video shift" trend. The traffic advertising of short videos and e-commerce delivery have a profound impact on the business model of the online copyright industry.
The third is the improvement of content quality, cultural mutual learning helps content to go abroad, online literature has become an important industry for Chinese culture to "go global", and the pace of Chinese games going overseas has become more and more solid. At the same time, global economic and trade cooperation and cultural mutual learning in recent years With continuous strengthening, China's cultural soft power and international competitiveness continue to increase, and Chinese digital cultural companies are strengthening their global content layout. During the "14th Five-Year Plan" period, Chinese cultural content will also usher in a new situation in the sea.
It’s worth noting that the third revision of the Copyright Law addresses the development of new technologies, new industries, and new issues reflected in emerging business formats, as well as the difficulties in obtaining evidence, difficulty in safeguarding rights, high costs in safeguarding rights, and low compensation for infringements that have long plagued right holders. A series of new designs, new arrangements, and new considerations have responded to many technical challenges and social concerns, and further clarified the legal boundaries and legal responsibilities of the creation, dissemination, use, management, and protection of copyright works.
This also provides an important institutional guarantee for the high-quality development of my country's copyright industry.
Su Mo