The Economic Daily and JD.com release data-looking at five major consumer trends from pre-sale orders
The strong outbreak of domestic products, the improvement of the quality of industrial agriculture and the consumption of innovative products, the trend of innovative products, the refurbishment of individual needs, and the full momentum of service consumption... The consumption trend reflected from the pre-sale of JD’s “618” not only shows the choices and choices of consumers Market hotspots reveal the development and changes of related industries.
According to data released by the Economic Daily and JD.com, from May 24 to 25, the number of "pre-sales" searches on the JD platform exceeded 1.5 million times, and the overall pre-sale orders increased by 640% year-on-year. The number of brands participating in the pre-sales year-on-year An increase of 126%, and the number of products participating in pre-sales increased by 437% year-on-year.
A large number of Chinese time-honored brands and new national brands have risen rapidly, and domestic products have exploded strongly; as special agricultural products "on the Internet", traditional agriculture is accelerating its integration into the national market; the integrated consumption of "goods + services" is becoming an important factor in economic growth. New momentum for structural upgrades.
At the same time, the individual needs of consumers have been met, and innovative products are driving the high-quality development of the entire consumer market.
Data source Jingdong Big Data Research Institute