In April this year, the Beijing Municipal Commission of Transportation issued the "Announcement on the Operational Supervision of the Internet Rental Bicycle Industry in 2020 and the Scale of Vehicles in 2021" (the "Publicity"), which announced the total number of Internet rental bicycles (referred to as shared bicycles) in the central city area in 2021. The volume is controlled within 800,000 vehicles, and the upper limit of the scale of vehicles (referred to as quota) for each operating company to put into the central city this year has been specified.
After experiencing the initial stage of barbaric growth and blind launch, the development of the shared bicycle industry has returned to rationality.
Total control has once again become the focus of attention in the industry, paying more attention to the efficiency of vehicle utilization and strengthening standardized management, which have become the direction of exploration for shared bicycle operators.
Assessment results are directly linked to dynamic quotas
According to statistics, in 2020, various bicycle-sharing operating companies will report a total of 844,000 vehicles to the Beijing Internet rental bicycle industry supervision and service platform. The cumulative number of rides for the year is 690 million, and the average daily rider is 1.889 million, year-on-year An increase of 13.4% in 2019.
According to the "Publicity", Meituan, Hello, and Qingju ranked the top three in the 2020 assessment.
Based on Beijing’s travel demand calculations, combined with the annual total scale and the results of the 2020 Internet rental bicycle operation service quality credit assessment, the allocation plan for shared bicycle quotas in the central urban area of Beijing this year is 400,000 Meituan, 210,000, and Qing 190,000 oranges.
In addition to Beijing, Shanghai, Shenzhen and other cities have also issued relevant documents recently, once again emphasizing the regulatory thinking of total volume control.
For example, the "Regulations of Shanghai Municipality on the Safety Management of Non-motorized Vehicles" came into effect on May 1 this year, clearly regulating the total amount of shared bicycles, and proposing that shared bicycle operating companies should follow the requirements of the total amount control and dynamic adjustment mechanism, and put them in an orderly manner. Recycle the vehicle.
The implementation of total volume control is a powerful tool for industry management. The assessment mechanism and reward and punishment mechanism under total volume control are closely related to the quotas of various enterprises, which can effectively urge enterprises to improve service quality and operation and maintenance efficiency.
At present, several bicycle operating companies that are active in the market have turned their attention to improving the safety, convenience, and efficiency of shared bicycles, so as to obtain more quotas under the premise of total control.
Take Haro as an example. In 2021, Haro won 210,000 out of the total quota of 800,000 in Beijing's central urban area, accounting for about 26%. Under the background of the decrease in the total number of shared bicycles in Beijing, the quota ratio has been increased. .
In fact, after the central cities successively promulgated the "restriction order" for shared bicycles in 2017, the market in the first-tier cities was occupied by other companies, so Haro began to differentiate in the first-tier cities with "suburban + regional pilot + refined operation" Strategically, it gradually explored new operating models, and won the approval of regulatory authorities and users, and became a shared bicycle operating company with the highest ranking latecomers.
In cities such as Guangzhou, Shenzhen, and Chengdu, Haro has also obtained higher quotas.
In January of this year, in the assessment results of shared bicycles in the fourth quarter of 2020 announced by the Guangzhou Transportation Bureau, Haro ranked first, with a dynamic increase of 10,000 vehicles; in Shenzhen, in 2019, Haro was only in the slightly remote Baoan Two streets in the district are qualified for trial operation, and they are now available in Baoan District, Longhua District, and Guangming District; the cycling assessment report for the first quarter of this year published by the Chengdu City Management Committee shows that Haro won the first quarter of the assessment results Name, and get 20% of the new placement share.
Refined scientific and technological management boosts industry upgrading
"The dynamic adjustment of quotas in the first and second tier cities in the future is the general trend, which is a test of the ability of bicycle-sharing companies to optimize their outlets. How to monitor urban user traffic and complete a reasonable layout is a problem that companies need to consider." Executive Institute of the Institute of Digital Economy, Zhongnan University of Economics and Law Chang Pan and Lin have said publicly.
Under the total control and quota mechanism, the organic combination of refined operation and urban management is the only way for the shared bicycle industry to achieve high-quality development, and it runs through the daily delivery, scheduling, maintenance, and management of shared bicycles. Specific practice.
It is understood that in Guangzhou, the Harbin bicycle operation and maintenance team has established a regional responsibility system. The operation quality of each street is handled by a dedicated person. At the same time, a detailed operation plan has been formulated and resolutely implemented to ensure the city's operation quality from point to point.
In Beijing, Haro’s operation and maintenance team strictly implements a rapid response mechanism. After receiving the silt removal task in the WeChat group for handling parking order on the road, it responds within 5 minutes, arrives in 30 minutes, and handles it in 60 minutes.
In addition, Haro has taken the initiative to go deep into the suburbs and outer suburbs of Beijing, and is currently the only shared bicycle operating company that provides services in the outer suburbs.
The technical content behind refined operations is also critical.
Haro's bicycle operation and maintenance personnel in central cities rely on the support of the back-end full-service decision-making center-"Hello Brain" to maximize their daily work efficiency.
"Hello Brain" uses AI to calculate the supply and demand of vehicles at various points in the city based on historical cycling data, site attributes, weather and other factors, and automatically dispatches orders based on the real-time location of dispatchers and the capacity of vehicles.
The "intelligent scheduling" dispatch mechanism enables highly optimized vehicle use efficiency, personnel efficiency, and enterprise operation and maintenance costs.
Aiming at the pain points of non-standard parking of shared bicycles in cities, Haro fully integrated Beidou high-precision navigation and positioning and self-developed electronic fence technology last year to achieve fixed-point parking and guide users to standardize parking.
The Haro team in Beijing has tested and adapted the entry and settlement points required by each district government one by one, taking the lead in completing the full adaptation of vehicles in Beijing and continuing to optimize it. The current random test adaptation rate has stabilized at more than 90%.
In addition, Haro has piloted a high-precision wheel lock and a global fixed-point parking mechanism in Yanqing District, a suburb of Beijing, and a Bluetooth spike project in the Yizhuang Economic and Technological Development Zone.
In Shenzhen, the Haro team is also actively developing electronic fence construction, guiding fixed-point parking, and constantly exploring new mechanisms for co-management and co-governance with the help of technology.
Co-governance and co-management tell a good shared travel story
"We think this dead-end road is more suitable for setting up a standardized zone for parking shared bicycles. What do you think? Let's discuss it together." Around Beijing Chaoyang Station, the urban management team and the operation and maintenance personnel of three shared bicycle companies shared the same station area. Discuss the problem of bicycle parking.
While standardizing the operating behavior of operating companies and strictly controlling the total number of shared bicycles, the healthy and standardized development of shared bicycles also requires the coordinated governance and cooperation of the government, enterprises, and the public.
Connecting vehicle data to the information platform is one of the important starting points for cities to assess shared bicycle operating companies.
However, for the regulatory authorities in many cities, increasing the filing rate of shared bicycles has been a headache.
To this end, many cities across the country have also tried out measures such as the licensing system for shared bicycles, urging shared bicycle operating companies to complete vehicle registration and filing.
In 2020, Haro first put forward the proposition of the "sharing bike 3.0 era". Its core view is that after experiencing the first two stages of capital boosting disorderly investment and shifting to refined operations, the bike sharing 3.0 era is coming.
Shared bicycles are organically integrated into the urban public transportation ecology and become a part of public transportation services. Enterprises and the government are gradually entering a new era of co-construction and sharing, co-management and co-governance, and jointly promoting a better city travel.
Nowadays, wanton expansion by "burning money" is no longer a powerful means of competition in the shared bicycle industry. Timely, comprehensive, and real data docking, corporate and government co-management and co-governance have become an important prerequisite for the "shared bicycle 3.0 era". feature.
In Beijing, Haro took the initiative to connect the full amount of bicycle data to the government supervision platform and accepted the supervision of the regulatory authorities; in Changsha, Haro also became the first company to access the traffic information platform, providing data support and reference for the development of Changsha’s traffic in accordance with.
Hu Qianghong, senior vice president of Haro Travel, said Haro’s steady growth in fierce competition has preliminarily proved that the sincere style of solid work, active cooperation, and dedicated operation is more trustworthy in the management of cities around the world.
The good atmosphere of government-enterprise co-construction is the core driving force for Haro to continue to cultivate two rounds of travel and to tell the "Chinese story" of shared travel in the context of the "carbon peak and carbon neutral" era.