Chinanews.com, May 25. According to the website of the State Administration for Market Regulation, this year marks the 100th anniversary of the founding of the Communist Party of China. In order to strictly regulate commercial marketing behaviors, create a festive, solemn, solemn, united and forge ahead social atmosphere and a good market environment, the State Administration for Market Supervision Since February, a centralized rectification of illegal and illegal commercial marketing campaigns has been carried out nationwide.

Here are the 8 typical cases of illegal and illegal commercial marketing and promotion in the name of celebrating the 100th anniversary of the founding of the Communist Party of China, which were recently investigated and promulgated as follows:

1. Henan 360 Information Technology Co., Ltd. illegal advertising case.

The party concerned is a regional agent of Dianjing Software Service (360 Search Product Service). After receiving Wang's advertising promotion fee, he published content including "Welcome the Centennial Celebration of Party Founding", "Special Issue Approved by National Authorities" and other contents through 360 Search without review. Advertisement in violation of the relevant provisions of the "Advertising Law of the People's Republic of China".

On March 16, 2021, the Market Supervision Bureau of Weidong District, Pingdingshan City, Henan Province confiscated the parties’ advertising fees of RMB 8,800 and imposed a fine of RMB 945,000.

In response to Wang's suspected criminal acts such as privately engraving corporate seals and publishing false and illegal advertisements in the name of others, the market supervision department has transferred it to the public security organs in accordance with the procedures.

2. Beijing Haosou Dianjing Technology Co., Ltd. illegal advertising case.

The party involved is a wholly-owned subsidiary of 360 Search, and is specifically responsible for operating the advertising business of the 360 ​​Search platform.

The parties did not review the content of relevant advertisements, did not stop the publication of illegal advertisements by others who knew or ought to know through the platform, and used the image of the staff of the state agency and the terms "the most valuable collection in 2021" in the imitation commemorative currency advertisements, which violated Relevant provisions of the "Advertising Law of the People's Republic of China".

On March 26, 2021, the Beijing Chaoyang District Market Supervision Bureau imposed a fine of 170,000 yuan on the parties in accordance with the law.

3. China Brewing Pinzhi (Beijing) Cultural Development Co., Ltd. used the "100th Anniversary of the Founding of the Party" to publicize and hype illegal advertisements.

The party initiated a questionnaire survey on the "Invite you to be the chief designer of wine for the 100th anniversary of the founding of the party" on its self-built website, and carried out pre-publicity and promotion of related products. The webpage uses a similar content to the "100th anniversary celebration logo of the Communist Party of China". The "100" graphic of the emblem of the Communist Party of China; use expressions such as "the 100th anniversary of the founding of the party-inheriting the goal of a century of struggle to be the cultural leader of the Chinese wine industry" to promote the corporate image; in the commercial advertisements of "Tiananmen 70th Anniversary Wine" The use of the image of the Chinese People’s Liberation Army, etc., violates the relevant provisions of the Advertising Law of the People’s Republic of China.

On May 12, 2021, the Beijing Chaoyang District Market Supervision Bureau imposed a fine of 800,000 yuan on the parties in accordance with the law.

4. Shiyuehui Boutique (Shenzhen) Co., Ltd. issued the "special model to commemorate the 100th anniversary of the founding of the Communist Party of China" watch illegal advertising case.

On January 10, 2021, the parties released a Beijing brand "Special Edition Commemorating the 100th Anniversary of the Founding of the Communist Party of China" watch, with the words "Special Edition Commemorating the 100th Anniversary of the Founding of the Communist Party of China" on the back of the watch.

At the same time, the parties and FIYTA Sales Co., Ltd. signed the "Specific Series Watch Design Cooperation Framework Agreement", designed and produced a FIYTA "Master Series Centennial Red Boat Special" watch for FIYTA Sales Co., Ltd.

The parties used the official website of the company and the e-commerce platforms of JD.com and Tmall to market the two watches. They used "In order to remember this glorious one hundred years, Beijing Watch has launched a special watch for the century." As a giant of the era; FIYTA launched a century-old red boat special watch" and other terms, which violated the relevant provisions of the "PRC Advertising Law".

On April 30, the Nanshan Supervision Bureau of the Shenzhen Municipal Market Supervision Bureau of Guangdong Province imposed a fine of 600,000 yuan on the parties in accordance with the law.

5. Shenzhen Zhongquan Coin Culture Co., Ltd. publicizes and hype commemorative coins illegal advertising case.

On January 15th, 2021, the parties released the "Group "Great Merit" Banknote Rating Package!" "The Great Merit" on their WeChat public account "Zhongquan Collection" (WeChat ID: zhongquanqianbi)! Under the historical background of the centenary of the founding of the party, there is huge room for appreciation, which will inevitably trigger a new round of collecting craze.” Using content such as the celebration of the 100th anniversary of the founding of the party to speculate for profit, violates the relevant provisions of the Advertising Law of the People’s Republic of China.

On March 11, the Comprehensive Administrative Enforcement Bureau of Qianhai Shekou Free Trade Zone in Shenzhen, Guangdong Province imposed a fine of 300,000 yuan on the parties in accordance with the law.

6. Shandong Xueeryou Education Technology Co., Ltd. used the "100th Anniversary of the Founding of the Party" to conduct commercial marketing illegal advertising cases.

In January 2021, the parties sold the "Gifts for the 100th Anniversary of the Founding of the Party" gift box on the Tmall online store, using the name of the celebration of the 100th anniversary of the founding of the Party for speculation and profit, violating the relevant provisions of the Advertising Law of the People's Republic of China.

On March 23, the Market Supervision Bureau of Jinan City, Shandong Province imposed a fine of 100,000 yuan on the parties in accordance with the law.

7. Ningxia Wuzhong Boai Urology Specialty Hospital illegal advertising case.

Without obtaining the "Certificate of Medical Advertisement Examination", the parties distributed graphic combinations containing the "five-star red flag, national emblem, party emblem, and guard of honor of the three services" in the New Century Pedestrian Street and Xinsheng Night Market in Litong District, Wuzhong City, Ningxia Hui Autonomous Region, as well as the "Rise of Great Powers". The power of China makes you and my dream come true! Stepping into the new era and building the Chinese dream together, Wu Zhongbo loves urology specialists, visits andrology and finds experts to fraternity, protection of men’s health" and other advertising posters, which violate the "Advertising Law of the People's Republic of China." Relevant regulations of the "Measures for the Administration of Medical Advertising".

On April 8, 2021, the Wuzhong City Market Supervision Bureau of Ningxia Hui Autonomous Region imposed a fine of 201,900 yuan on the parties in accordance with the law.

8. Xia (the operator of Xia Zhiguang Food Business Department, Yuhuatai District, Nanjing City, Jiangsu Province) illegal advertising case.

The parties hang up and post banners and publicity boards containing the words "Direct Supply by Xinjiang Specialty Corps" and other patterns such as the national flag, national emblem, and military image in their business premises; the PPT used to broadcast to consumers uses the names and The image violates the relevant regulations of the "Advertising Law of the People's Republic of China".

On April 21, 2021, the Market Supervision Bureau of Yuhuatai District, Nanjing City, Jiangsu Province imposed a fine of 50,000 yuan on the parties in accordance with the law.

  The General Administration of Market Supervision stated that it hopes that the majority of market entities will take the case as a warning, strengthen legal awareness and consciously operate in compliance with the law.

The market supervision department will continue to severely crack down on illegal activities in the name of celebrating the 100th anniversary of the founding of the party to engage in commercial speculation for profit, and resolutely maintain a good advertising market order.