• Loire-Atlantique expects to refuel for the summer season.

  • The department wants to continue to focus on what makes "its strength", namely "local tourism"

Less than two months before the summer holidays, the lights are green in Loire-Atlantique. The destination, which has just launched its new communication campaign, expects to refuel for the summer season. "After several months of tension, we are betting on a craze," indicates Bernard Lebeau, vice-president for local economic development of Loire-Atlantique. Of course, there are a lot of questions, but the professionals have the experience of 2020, where we have not seen a collapse. "

While attendance fell only 4% last year, the season could even be a real success this year.

Because the department wants to continue to bet on what makes "its strength", namely "local tourism", which attracted last year.

“People are realizing that there is no longer any need to go far to find nuggets.

Between the coast, the hinterland, the natural heritage, here we have a diversity of landscapes, easily accessible by train, continues Bernard Lebeau.

The same goes for activities, with increasing demand for cycling and hiking.

"

Reservations are off to a strong start

Tourism professionals can also be confident thanks to a very encouraging start to the year. "The first quarter was very good, especially the February holidays which were a real boost," notes Agnès Broquet, sustainable tourism director of Loire-Atlantique Développement. We found our local clientele, mainly from Maine-et-Loire, Ille-et-Vilaine, Vendée and Ile-de-France. Customers are no longer worried about sanitary measures. We are expecting a mega good season. "

Since the date of deconfinement is known, reservations are made more and more, especially for lodges, guest rooms and campsites.

“On the coast, the full occupancy rate of outdoor hotels is 85%,” even Agnès Broquet welcomes.

Especially since in 2020, the length of stays in Loire-Atlantique has lengthened: nearly half of holidaymakers stayed four nights or more in the department, against 38% the previous year.

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  • Summer holidays

  • Tourism

  • Nantes

  • Economy