The "home earning" position that half of the job seekers like is not that simple
A certain video website UP host can earn tens of millions of yuan a month, and a certain anchor earns tens of millions of yuan a year... Such stories are becoming "inspirational stories" in the hearts of more and more young people born in the 1990s and 00s.
Statistics from a job search website show that in the first half of 2020 alone, 65 million college students posted part-time resumes on the site. Nearly half of them preferred home-stay and anchor "home earning" positions.
In March of this year, the long-prepared "Broad-Zan" charity course started by Shanghai Qijingke Culture Communication Company.
This course takes 15 days to organize live broadcast training for the unemployed young people who have graduated from college through the Human Resources and Social Security system and the Communist Youth League system, and teach them how to do live broadcast.
"At present, 500 people have been trained. Many young people don't know that there are many details behind the seemingly simple live broadcast and short video production. They blindly flooded into this industry, but were not mentally prepared." The founder Wang Ting said.
New professional talents are showing high growth overall
"Mars Shen" has been intensively looking for clients for two of his anchors in the past two days.
His MCN agency (Multi-Channel Network, a short video brokerage company for profit) brings together creators with a certain number of fans and influence through cooperation, signing, etc., and provides creators with a platform-based operation model. Provide operations, business, marketing and other services, reduce its operating costs and risks, and realize the stable realization of business-reporter's note) It has only been established for more than a month, and it has only two anchors. Currently, it mainly carries goods such as bags, snacks and other products.
"The two anchors can now earn about 10,000 yuan per month. I still can't make any money." "Mars Shen" told reporters that although there is no income, he thinks this career is very promising, "I I will find some more anchors, and then find companies that need to bring goods, and make the organization bigger and stronger."
Many people would not have thought that "Mars Shen" used to be a seaman of a central enterprise. He usually worked at sea in uniform or sat in his office in formal clothes.
But he "really didn't want to stay in a serious environment" a year ago, "feeling that the promotion has also encountered a bottleneck, and I don't want to do it anymore." When he resigned, it happened to be the stage where the new crown pneumonia epidemic just broke out. It is difficult to resign. Find another job.
Today, he wears fashionable sweaters, harem pants and his favorite big-toed trendy shoes, and works in a shared office space in the city center more than 10 kilometers away from home every day.
"This is the working state I like. Although it is unstable, it feels rushing." "Mars Shen" said.
A reporter from China Youth Daily and China Youth Daily noticed that emerging youths like "Mars Shen" have now become the "majority."
According to data from the BOSS Direct Employment Research Institute, the average age of the active job-seekers for 25 new professional positions, including network-carrying anchors, e-sports practitioners, and drone pilots, is 24.9 years old, and the talent inventory has increased by 105% year-on-year.
These new professional talents are showing a trend of youthfulness and high growth overall.
Taking e-sports operators as an example, the average age of active job seekers is only 22.9 years old. In 2019, when the e-sports industry broke out, the growth rate of stock talents was 5.2 times the industry average.
Among them, young people aged 22 and 23 accounted for a total of 29.7%.
Not only that, job opportunities such as network anchors are blooming almost all over the country.
In addition to cities with booming emerging industries such as Beijing, Shanghai, and Hangzhou, small and medium-sized cities including Yichun in Jiangxi, Changchun in Jilin, Zhengzhou in Henan, Qidong in Jiangsu, Zhuzhou in Hunan, and Jin in Shanxi, all have recruited online anchors, anchor brokers, and anchors. Scout's company.
Not fun, boring work, young people don’t want to do
"Now the post-90s and post-00s, most of the family conditions are not bad. They are not trying to find a subsistence job, what they need is a job they like." Qijingke founder Wang Ting graduated from Shanghai Opera in 2003 In the director department, he was originally focused on making blockbuster films, but in 2013 he decisively transformed into a small video.
"In 2001, a 3-5 minute video was asking for 1 million yuan; in 2013, it was only 500,000 yuan; by 2014, a young man with a 50,000 yuan start-up fund in his pocket also came to me to make a small video. ."
Since 2014, more and more entrepreneurs who are too small to come to Wang Ting to shoot small videos.
Although the demand is strong, the other party can only pay about one-tenth of what it used to be.
The small video industry is ushering in the spring, but young people engaged in small video shooting are hard to find, and the talent team is extremely unstable.
In the course of many years of entrepreneurship, Wang Ting has become increasingly aware that young people’s job search is no longer just to find a job, they want a sense of professional gain, “it’s not fun and boring, they don’t want to do it.
In Wang Ting’s studio, young employees don’t want to be 9-to-5 "community animals", they want to do more interesting things, "The team is not easy to lead. Let them sit in class and say that they can’t generate creativity. Creativity takes 10 at night. It will be available after clicking."
Later, he thought of a way to let the young people in the company "organize a team to fight monsters."
A director who can receive 2 million yuan in business experience a year can lead a team to work on his own, and how team members are divided and paid are all determined by the director.
A team led by a director is a studio.
Several studios can be combined voluntarily to become a small company with independent computing. The small company is invested by whale riders. "Everyone is the boss together, and it is more suitable for these young people."
In this way, a design company, an event company, a video company, and a technology company have now been split into Qijingke.
"The core element of these emerging professions is people. How to make good use of these young people and let them forge ahead spontaneously is the key." Wang Ting said.
Industry training after the influx of young people urgently needs to be strengthened
In the "Bazan" charity anchor training class, the reporter saw that the anchor training courses include introduction of mobile Internet models, introduction of live broadcast routines, speech skills courses, post-production, script planning, etc.
The trainees can learn a rough idea about the "live delivery of goods" within 15 days.
But at the end of each live broadcast training course, the trainer will remind students to choose the anchor industry carefully.
"I am a director. I know very well that whether a person can become famous in front of the camera depends on his looks and his overall quality. 15 days, even one month or six months of training, will not help you become a leader. Ministry anchor.” Wang Ting said, many head KOLs (Key Opinion Leaders) are experts in a certain vertical field, such as law professors, cooking masters, cosmetics counter tellers, etc. They can become live broadcasts. In addition to the "face" factor, the most important reason for the outstanding people of the times is that they have excellent "professionalism", "first deepen their own field, and then talk about the problem of amplifying influence after 10,000 hours."
Wang Ting himself is also an expert in employment and entrepreneurship guidance in Shanghai. He often makes career planning for young college students as a volunteer.
In recent years, he found that there are more and more college graduates who "do not like to go out of the house". "The family conditions are very good. Many people always think that they can make money by staying at home and playing games as an anchor."
In order to give these young people a real experience of live webcasting, Wang Ting has implanted an immersive experience link in the "Broad Like" training course-for multiple days, the trainees are required to live broadcast in a simulated live broadcast environment for more than 10 hours a day .
In the end, only about 50% of the 300 young people trained by the project who had a strong desire to be an anchor in the early stage decided to enter the industry.
Han Ruobing, representative of the Shanghai Municipal People’s Congress and general manager of Shanghai Rouwei Material Technology Co., Ltd., also noticed the random and fragmented characteristics of the "new profession". 'The life cycle is very short." He said that the new industry has a strong ability to make wealth and stars, attracting many young people, but the guidance and training of practitioners have not kept up. "They urgently need career planning. If there is no Education in this area will bring about the negative effects of these industries."
China Youth Daily·China Youth Daily reporter Wang Yejie Source: China Youth Daily