The 2628 boutique brands participating in the first consumer expo accounted for 51.9% of international brands
The Chinese market: an open double cycle
The scorching sun in Haikou in May is like fire.
At the Hainan International Convention and Exhibition Center, the popularity of the first China International Consumer Goods Expo is not as popular as the weather.
Although the shadow of the epidemic still persists, the exhibition center is still gathering merchants, attracting a total of 1,505 companies and 2,628 consumer boutique brands from 70 countries and regions to participate in the exhibition, with international brands accounting for 51.9%.
A total of more than 30,000 various buyers and professional visitors were received.
As China's first national-level exhibition with the theme of consumer products, the Consumer Fair has joined the Canton Fair, the Service Trade Fair and the China International Import Expo to form a national "convention and exhibition matrix" that China actively shares development opportunities with the world, and has become China's opening to the outside world. An important public service platform.
From "sinking the world" and "buying the world" to "going around the world" and "selling the world" without leaving home, China and the world have joined hands to set out for a better life and inject new impetus into the world economy with the arduous task of recovering under the background of the epidemic.
93 new product debuts, 75% of the international exhibition area——
No one wants to miss the huge consumer market
Liang Wenrong, the business manager of Guangdong Weiwang Group Co., Ltd., who came to develop the Hainan market for the first time, was extremely excited. He didn't expect that after only 15 minutes of negotiating with exhibitors at the Consumer Fair, he won a large order of 20 million yuan in hotel supplies.
Such scenes are not uncommon.
On May 7, when the Zhejiang Pavilion was "opened", it signed 25 cooperative projects of intent with a total value of 60.9 billion yuan.
The following day, six Guangdong enterprises signed cooperation projects worth more than 100 million yuan with local enterprises in Hainan and overseas enterprises.
"First launch, first exhibition, first show", the six characters on the door of the news release center of the Consumer Expo are very conspicuous.
During the exhibition, new product launches, signing ceremonies, and large-scale transactions were held one after another.
A total of more than 130 supporting activities in various forms including new product launches, procurement docking, industry promotion, etc. were held in 4 days, of which 93 were the first shows of new products.
Hand-made in 18k gold, weighing 10 kilograms, and inlaid with Mozambique rubies and Zambian emeralds, the "Hundred Years" egg was originally planned to be displayed in Harrods Department Store in the UK on May 17 and was escorted to China from the UK in advance. First developed in the world at the Consumer Fair.
"The'Prosperity Hundred Years' Easter Eggs were first released at the Consumer Fair, and I believe it will be more meaningful than the reopening of Harrods in the UK." Faberge related person in charge said.
Of the 80,000 square meters exhibition area, the international exhibition area accounted for 75%, and foreign-funded enterprises and foreign brands accounted for the majority. The large Chinese market ignited the enthusiasm of international exhibitors.
Almost all domestic and foreign exhibitors have used their housekeeping skills and brought out the treasures of the “press box bottom”, allowing visitors to pass the addiction of “going around the world and buying the world” without going abroad.
"Bring the best products to Hainan" is the idea of almost all exhibiting companies, and it also highlights the momentum and potential of China's consumption upgrade-1.4 billion people, over 400 million middle-income groups, per capita GDP exceeded 10,000 US dollars, It is estimated that the cumulative import value of goods in the next 10 years is expected to exceed 22 trillion US dollars.
No one wants to miss such a huge consumer market.
"The Chinese consumer market is growing strongly and consumers have a strong demand for high-quality products. A more open China allows us to see broad opportunities." said Batiston, director of the Swiss company BAMOA GmbH. Special products such as honey wine are brought to the Chinese market.
On the first day of the Consumer Expo, Greenland Group joined hands with Meriva, the world’s top three and largest beef producer in South America, and reached an intention to purchase South American beef of more than 2.7 billion yuan with buyers from Chongqing, Shenzhen, Changchun, Chengdu, Zhengzhou and other places. Order.
"Through the Consumer Expo, the company's overseas brands can reach the domestic market more efficiently, optimize the supply structure, and serve the domestic cycle." said Xue Yingjie, assistant to the president of Greenland Group and general manager of Greenland Trading Port Group.
“The Consumer Expo can realize direct transactions between global buyers and sellers, introduce foreign high-quality consumer goods, and make up for the lack of domestic high-end supply. It is a carrier for smoothing the domestic cycle; connecting the two markets to promote the smooth flow of goods, services and factors is also a promotion. The carrier of the double cycle." Deputy Minister of Commerce Wang Bingnan said.
59 countries enjoy a series of favorable policies, and 80% of exhibitors reserve their booths for the next exhibition——
Policy dividends bring more trade convenience
"The appeal of the Consumer Expo demonstrates the effectiveness of the Hainan Free Trade Port's opening policy and the optimization of the business environment. Relying on the Consumer Expo to develop Hainan's tourism retail market will further release China's consumption potential." L'Oréal Group North Asia President and China Chief Executive Officer Fabry said.
At the Consumer Fair, L'Oréal Group brought its 16 iconic beauty brands, and many exhibitors came to buy products, which was very lively.
Feborui told reporters that the group is very optimistic about China's consumer market and has participated in the CIIE for three consecutive years. This participation is also to further develop the Chinese market.
Since last year, due to the impact of the epidemic, the global economy has faced downward pressure, but the Chinese beauty consumer market has risen against the trend.
The group's financial report for the first quarter of 2021 shows that L'Oréal China achieved a year-on-year growth of 37.9%.
"It can be said that China has become L'Oréal's global beauty technology center and the home field of L'Oréal's core competitiveness in the future."
Many well-known international beauty groups participated in the conference. Behind the numerous beauty products "Hundreds of Flowers" are the huge market prospects for the development of China's duty-free shops brought about by the Hainan Free Trade Port policy.
From May 1 to 5 this year alone, Haikou Customs supervised a total of 993 million yuan of duty-free shopping on outlying islands, a year-on-year increase of 248%.
It is estimated that by the end of 2021, the tourism duty-free retail industry of Hainan Free Trade Port will grow to a scale of 60 billion yuan, an increase of more than 80% on the basis of 2020.
"If the holding of the Consumer Expo is in line with the high-level opening up to the outside world, then choosing to hold the Consumer Expo in Hainan can make full use of the geographical advantages brought about by the construction of Hainan Free Trade Port. Especially in terms of trade facilitation, it has shown more advantages. Many dividends have also become a reality at this consumer expo." Bai Ming, deputy director of the International Market Research Institute of the Ministry of Commerce Research Institute, believes that behind the gathering of businessmen in the consumer expo is a period of participation and integration in the construction of Hainan Free Trade Port. Hope.
Hainan Free Trade Port has implemented policies such as visa exemption for entry into 59 countries, tax exemption for outlying islands, and import tax exemption list.
A series of preferential policies provide a good channel for overseas brands to enter the Chinese market.
"Since the signing of the framework agreement with the Hainan Provincial Government in 2018, Secoo Group has fully enjoyed the huge advantages brought by Hainan's innovative management system." said Jia Zhu, Director of the Market Public Relations Department of Secoo Group.
Since last year, the Hainan Free Trade Port has accelerated the pace of reform and opening up.
The three lists of raw materials, vehicles, yachts, and production equipment in the "one negative and three positive" zero tariff list were introduced and implemented; the preferential policies for corporate income tax and personal income tax were quickly implemented; 22 "tailor-made" market standards for Hainan were relaxed Into the "special measures" officially released...The spillover effect of the policy dividend will fully demonstrate the huge development potential of the Hainan Free Trade Port and the Chinese market.
"By holding the Consumer Expo, the advantages of the Hainan Free Trade Port’s free and facilitation policies will be further utilized, and the agglomeration of high-end commodities, capital, talents and other resources will be vigorously promoted, and modern services such as Hainan convention and exhibition, modern logistics, commerce, circulation, and design will be strongly promoted. Industry development.” said Rong Yansong, deputy director of the Hainan Provincial Department of Commerce.
The strength of attraction depends more on action.
"From the current point of view, the demand for booths at the second Consumer Expo will be in short supply." Han Shengjian, director of the Hainan International Economic Development Bureau, said that more than 80% of exhibitors have booked booths for the second Consumer Expo in advance.
In the next 5-10 years, my country's contribution to global economic growth is expected to remain at 25%-30%——
There are unlimited business opportunities here
Under the impact of the global epidemic, the recovery of the Chinese market is the first to play a vital role in the stable growth of the global economy.
Tmall International has a deep understanding of this.
Li Lei, head of Tmall International's global investment operations, told reporters that last year, Tmall International had an average of more than 400 new overseas brands settled every month. In the first quarter of 2021, the number of new brands settled increased by 63% year-on-year.
"We hope that with the unique advantages of Hainan Free Trade Port and Consumer Fairs and the gradual improvement of infrastructure, more overseas brands can enter the Chinese market, making it more convenient for consumers to'buy the world'."
In the Swiss pavilion, the front row of the customized strap machine of the Swiss watch "Swatch" is full of spectators.
“The trend of consumption upgrading in China is very obvious. We need to be closer to Chinese consumers. The Consumer Fair has brought new opportunities.” Swiss Ambassador to China Luo Zhiyi said that for Switzerland, the country of honor at the first Consumer Fair, this It will be a great opportunity to show "Made in Switzerland".
For the Kaiwo Group, which is headquartered in the United States and is engaged in the business of parallel imported cars, the Consumer Expo means breaking through adversity and opening up more room for development.
Due to the dual impact of Sino-US economic and trade frictions and the spread of the epidemic, Kaiwo's business has been severely affected.
In April last year, the company decided to seek new development opportunities in China and landed in Hainan Ecological Software Park, a key park in Hainan Free Trade Port.
"The Consumer Fair is the first national-level exhibition that the company participated in after it came to Hainan. We hope to find more business opportunities in China's consumer market." said Li Zeyuan, chairman of Kaiwo International Trade Co., Ltd.
"During the '14th Five-Year Plan' period, my country will become the world's largest commodity consumer market, the world's largest service industry market, the new service-oriented consumer market, and the world's largest service trading country." This is China (Hainan) reform and development The judgment of Chi Fulin, Dean of the Research Institute.
He believes that the release of China's consumption potential and the opening of the market will be a major benefit for world economic growth. It is expected that in the next 5-10 years, my country's contribution to global economic growth is expected to remain at 25%-30%, which will also stimulate the global economy. The main engine of growth, the large consumer market of 1.4 billion people has begun to become a world market, a shared market, and a market for everyone.
"There are unlimited business opportunities here, which not only allows us to learn the development of world-renowned brands, but also helps our local companies to better go to the world." said Xu Peng, chairman of Hubei Huanghelou Wine Industry Co., Ltd., and companies will take advantage of the exhibition. The opportunity of the Expo will further optimize the product structure to meet diversified consumer needs.
Because they are optimistic about the development opportunities of Hainan Free Trade Port, the Shengnuo family who came to the exhibition will land its first medical entity in Hainan.
Wang Shun, the company’s deputy general manager and chief medical officer, is full of expectations for future development: “We will seize the free trade port construction dividend and introduce more overseas top hospitals and doctors resources into Hainan, so that domestic patients can enjoy the benefits from all over the world when they come to Hainan. Medical services.” (Reported by our reporter Yang Wenjia and Zhang Chi from Haikou, Hainan)