She emphasized that the pandemic represented an opportunity to reconsider strategies ... and pushed her to innovate and find new methods
Local companies expand their businesses despite the challenges of "Corona"
Firms have increased staffing levels due to the need for specific skills.
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The expansion included establishing new companies and acquiring existing companies.
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Local companies confirmed that they expanded their business at the state and regional level, as they continued to grow despite the challenges posed by the Corona pandemic to various businesses, explaining that the expansion included establishing new companies and establishments, as well as starting new projects and acquiring existing companies, in addition to Incorporation of companies and entry into new business fields, in addition to the electronic expansion of sales services.
She told Emirates Today that the pandemic represented an opportunity to reconsider business models and corporate strategies. It also prompted many organizations to innovate and find new work methods to reach customers, while launching new services as a means to improve performance and mitigate the repercussions of the pandemic, stressing that the business environment in The UAE has maintained its resilience, despite the global challenge posed by the pandemic.
The flow of goods
In detail, the Vice President of Manpower and Emiratization Department at Abu Dhabi Ports Company, Maitha Al Marar, said that the company expanded during the Corona pandemic to maintain the continuity of the flow of goods, goods and medical supplies into the country, in light of the restrictions imposed by the pandemic, as well as facilitating global trade movement with the aim of Enhancing the position of Abu Dhabi and the UAE in general, in addition to building and empowering national cadres capable of leading the maritime sector in the future.
Al-Marar added that while the pandemic cast a shadow over all sectors, Abu Dhabi Ports did not stop at this impact. Rather, it was able to expand and continue growth through acquisitions, merger and launch of new companies, as it established the Abu Dhabi Maritime Company to manage the lanes. Water and the marine system of the emirate to strengthen Abu Dhabi’s position as a center for maritime activities. Abu Dhabi Ports acquired “Miko Logistics Services” and continued work on the Khalifa Port expansion project.
new project
Al-Marar reported that the company implemented a new project in cooperation with a number of partners during the pandemic to support the efforts of the retail sector companies in line with the leadership's directives regarding securing food and medicine for all members of society without any delay or interruption, as Abu Dhabi Ports provided all logistical support services throughout the project. In addition to providing the operational cadres that have contributed to supporting the efforts of major retail establishments in Abu Dhabi to meet the growing demand for e-shopping and all the requirements related to it, as it has allocated an integrated team that has received sufficient training to perform the work professionally.
She pointed out that "Abu Dhabi Ports" also established during the pandemic "Seven Feders" for marine transshipment services, with the aim of supporting the business of its shipping line operators to develop trade in the UAE, the region and beyond by increasing the port connections and providing more efficient shipping services.
New areas
Al-Marar stated that Abu Dhabi Ports has entered new business fields, such as the transshipment sector, which has emerged as a major necessity and need for dealers, stressing the company's keenness to manage challenges and business continuity and to continue supporting the global supply chain during the past year.
She pointed out that the comprehensive strategy for continuing the business implemented by the company contributed to ensuring the continuity of the flow of necessary medical goods and supplies throughout the pandemic period.
Al-Marar said that the company’s employment levels increased due to the need for certain skills, as it strengthened its capabilities by attracting the best operational and administrative competencies to ensure success in its operations and to keep pace with the growth and development witnessed by Abu Dhabi Ports in all its business units.
recovery
For his part, Guy Hutchinson, President and CEO of Rotana Hotel Management, said: “Since the beginning of the last quarter of last year, we have witnessed a positive recovery. A thousand hotel rooms in the UAE ».
He confirmed that Rotana is continuing its expansion plans, noting that an agreement has been signed to manage a new hotel under the brand of "Rotana Hotels and Resorts", as it is scheduled to open its doors in Dubai during 2023, with the company to open eight new hotels within the next three years within the next three years. Strategic markets in the Gulf countries and Turkey.
Sustainable growth
Hutchinson said that the great transformations resulting from the pandemic have led to sustainable and strong growth, and Rotana has become more assertive, committed and focused on the smallest details, pointing out that this commitment is the reason behind overcoming the difficulties of 2020.
In this regard, he stated that the Corona pandemic that swept the world provided the company with the opportunity to reconsider its business models and the long-term strategy it adopts, as well as shed light on some basic advantages, which greatly helped it to address crises and complete daily operations.
Electronic expansion
In turn, the Marketing Director at the National Catering Company, Hisham El-Fiqi, said that the company expanded its business during the pandemic and continued to grow despite the many challenges it faced.
Al-Fiqi explained that "National Catering" has established a new subsidiary company that specializes in supplying foodstuffs to the Emirati market from various parts of the world to secure the needs of the population under the leadership's directives to secure food and medicine and not have a shortage of any food item.
He added that the company had also established a website to expand its "online" sales during the pandemic. It also created a new brand of its own to become one of the largest companies specializing in healthy, organic, vegetarian and gluten-free foods.
Al-Fiqi stressed that the company was able to overcome the obstacles of shipping and supply during the peak of the pandemic in the world, as it contributed to securing the various needs of the population.
Innovation
In the same context, the general manager of "VMware" for the Middle East, Turkey and North Africa, Ahmed Odeh, said that despite the difficulties faced by many companies in the region, the pandemic has prompted many institutions to innovate as a way to improve performance and mitigate the repercussions. The "Covid-19" pandemic, as well as finding new ways to reach customers and launch new services.
Odeh added that during the pandemic period, the company provided assistance to the region's institutions in a variety of sectors, including the government sector, health care and education, to implement its projects in digital transformation, which resulted in enhancing the flexibility of these institutions and helping them to spread modern applications.
Regional headquarters
Odeh pointed out that VMware has taken the initiative to expand its regional headquarters in Dubai Internet City to support growth in the UAE and the Middle East, Turkey and North Africa regions, and to increase the level of support provided to public and private sector clients as part of efforts to modernize applications and cloud computing technologies.
He stated that the new expansion made the company in a better position to cooperate closely with the increasing number of its customers in the UAE to implement ambitious digital transformation projects, both within the UAE and throughout the region.
Odeh stated that since the company's regional office was opened in Dubai in 2012, VMware has developed its operations in the Middle East and transformed from an organization with 26 employees to a regional center with 480 employees who provide assistance to institutions in the UAE and abroad to achieve digital transformation goals, and provide methods Building and developing digital environments and providing services to customers.
flexibility
Odeh stressed that the business environment in the UAE has remarkably maintained its resilience despite the global challenge posed by the pandemic.
He said that the efforts made in the rapid and successful vaccination campaign, the government's commitment to economic and societal development, smart government initiatives, and efforts to support the private sector are all factors that have contributed to helping many institutions in the country flourish during the difficult period.
DP World
The Dubai Ports World Group recently stated that it intends to start developing the deep-water port of Banana in the Congo, after the agreement on amendments to the initial contract between the group and the Congolese government.
The group also announced last February that it is looking forward to strengthening its presence in Africa during the current year by increasing investments, expanding its business and establishing strategic partnerships that contribute to increasing trade movement between countries of the continent and achieving sustainable development.
Emirates Global Aluminum
The Emirates Global Aluminum Company recently announced the start of the operation of the first part of the expansion project of the company's smelter in the Taweelah area to produce about 30 thousand tons of aluminum annually, despite the challenges posed by the Corona pandemic.
The company said that it is working on building 66 new reduction cells to expand all three production lines at the company's site in Al Taweelah, indicating that the project will contribute to increasing the long production capacity by about 78 thousand tons of aluminum annually.
• The expansion included establishing new companies, acquiring existing ones, and increasing electronic services.
• Companies launched new services as a way to improve performance and mitigate the repercussions of the pandemic.
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