China News Service, Guangzhou, May 15 (Reporter Xu Qingqing) May Li Hongxiang is strong.
On May 15, the 2021 Maoming Litchi Brand Experience Store was launched and the Guangdong Litchi Ten Cities Tasting Event was held in Guangzhou.
The reporter was informed that Maoming litchi will be simultaneously put on shelves through more than 260 Hema stores in 24 cities across the country.
At the moment, the litchi producing area in western Guangdong is gradually ushering in the peak season for listing.
Among them, Maoming is the largest litchi producing area in China, with an annual output of about 500,000 tons. This year, Maoming has a bumper harvest year for litchi, and the total output is expected to exceed 600,000 tons.
The lychee planting history in Maoming lasts for more than two thousand years. There are more than 40 excellent varieties such as white sugar poppy, Feizixiao, Guiwei, glutinous rice cake, and ice lychee.
Maoming white sugar poppy lychee has begun to mature on the market.
Photo courtesy of the organizer
Xie Qihuan, a fruit purchaser in the Guangzhou region of Hema, said that through the direct harvesting from the origin and the cold chain logistics system, Maoming lychees have ensured the quality in all aspects of planting, picking, transportation and harvesting.
At present, the white sugar poppy lychees in the Maoming production area have begun to mature on the market. In the next more than a month, the main varieties of Maoming lychees with various flavors such as Feizixiao, Baila, Heiye, glutinous rice cakes, Guiwei, etc. will also be launched. Listed.
It is reported that more than 260 Hemamen stores in 24 cities across the country simultaneously put on the shelves of the dominant varieties of Guangdong lychee, and introduced Guangdong lychee to consumers across the country, with the first launch focusing on Maoming lychee.
Chen Ji, deputy secretary of the Maoming Municipal Party Committee, stated that the Maoming Litchi brand experience store event will be held in the sales area city, hoping to further develop the sales area market through experiential marketing, enhance the deep integration and benign interaction between the two markets of production and sales, and significantly enhance the influence of regional public brands. Continue to polish the golden signboard of Litchi in Maoming, Guangdong.
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