Arab Travel Market .. Expectations of a rapid recovery of the global tourism sector

The opening session of the Arab Travel Market exhibition highlighted tourism as prominent industry leaders from around the world explore the factors that lead to the rapid recovery and recovery of the sector. Vaccinations, market segmentation, innovations in technology, travel and marketing corridors and product diversification were highlighted as factors driving a major recovery by The year is 2023.

On this occasion, Director General of the Department of Tourism and Commerce Marketing in Dubai, Hilal Saeed Al-Marri, addressed the audience: Countries must get used to and accept the presence of Covid-19 to see real recovery in the travel and tourism sector, as we really need to learn how to cope and coexist with the normal situation. What is new in the presence of Covid-19. "

Al-Marri added that Dubai, since the beginning of the pandemic, has shown remarkable flexibility in dealing with the epidemic, as it has taken decisive measures at the right time and used all the data available to it as a smart city to make decisions and the economy will return to recovery and reopen one sector after another in conjunction with taking appropriate precautions and measures at each stage. This enabled the gradual and rapid recovery of the travel and tourism industry on the one hand and allowed the city to open its borders to domestic and international travel on the other hand .. It is expected to see further easing of restrictions in Dubai in the near future due to the high vaccination rates and some of the highest testing rates in the world in conjunction with Stability of the number of cases of people with Covid-19.

Among the most prominent speakers were the former Secretary-General of the United Nations World Tourism Organization, Dr. Talib Al-Rifai, the chief economist in the Middle East region at Oxford Economics, Scott Livermore, and the Managing Director of the Maldives Company for Marketing and Public Relations, Thuyeb Muhammad.

Elsewhere on the agenda for a global stage event for the Arab Travel Market, tourism ministers and key industry stakeholders from the Gulf and Southern Europe met during the "COVID-19 Post-Recovery Tourism" session to discuss the tremendous opportunities for travel, tourism and hospitality offered by the potential return to leisure tourism. Collective, medical and educational travel, commercial and post events, and intercultural exchange and cooperation.

This was followed by the Chinese Tourism Forum for the Arab Travel Market, which highlighted the continuing importance of China as a major source market for many destinations in the Middle East and North Africa, and focus on the imminent return of tourism from China as destinations, including Dubai, which has become one of the safe cities from Covid. 19 globally due to the success of their local vaccination campaigns.

Many Chinese foreign tour operators are busy preparing to facilitate travel from China to Dubai and its surrounding destinations in the near future, in conjunction with the mega events hosted by the emirate, most notably the World Expo to be held in Dubai.

Meanwhile, delegates at the Travel Forward Theater for the Arab Travel Market heard some of the world's leading technology experts discussing industry-leading insights on the role of technology in the future of travel.

Daniel Curtis, director of the Arab Travel Market in the Middle East, said that technology plays an important role in facilitating the recovery and recovery of global travel and tourism again, as the discussions taking place at the Travel Forward Arab Market event highlight the willingness of travel companies to face the new developments of the industry and provide a forum at the same time. Rich and valuable to identify the new technologies and innovations necessary to restore travel confidence.

During the exhibition, 67 conference sessions will be held with more than 145 local, regional and international speakers, and the Arab Travel Market 2021 conference program includes the global stage event (Global Stage) for the travel market, which will host the Hotel Industry Summit and forums devoted to major markets exporting to tourists, such as: the Kingdom of Saudi Arabia. And China, holding an international conference for tourism and investment, in addition to a special session focusing on the Gulf-Israeli relations and another on the aviation sector.

The Arab Travel Market 2021 exhibition will once again form an essential part of the Arab Travel Week, which will be held over a period of 10 days, in which exhibitions, conferences, breakfast sessions, prizes, product launches and networking events will be held. This version will also be for the first time a hybrid version where a virtual event for the Arab Travel Market will be launched after the end The main event by a week, as the organizing company aims, through that, to reach a larger segment of those interested and working in this industry who were unable to travel to Dubai.

Among the strategic partners of the Arab Travel Market 2021 exhibition are the Department of Tourism and Commerce Marketing in Dubai, "Dubai Tourism" as a destination partner, Emaar Hospitality Group as an official hotel partner, and Emirates Airline as the official airline partner.

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