(First Consumer Fair) Yihai Kerry Chen Bo: China's economic development brings huge business opportunities to investors
China News Service, Haikou, May 9th, title: Yihai Kerry Chen Bo: China's economic development brings huge business opportunities to investors
China News Agency reporter Wang Xinli
In Hall 3 of the first China International Consumer Goods Fair, the packaging design of the high-end edible oil brand Ou Li Wei Lan exudes a stylish and modern atmosphere, which is quite eye-catching.
Ou Li Wei Lan is an international fashion brand under the Yihai Kerry Arowana Company Grain, Oil and Food Co., Ltd. (hereinafter referred to as Yihai Kerry Arowana). In addition to Ou Li Wei Lan, the company also brings boutique brands such as YOJI Pure Food Organic and King's.
"The Consumer Expo is an important platform for China to promote high-level opening up and build a new development pattern. It provides an opportunity for our brands and products to be displayed and negotiated in the Chinese market." Yihai Kerry Foods Marketing Co., Ltd., who was touring the exhibition Chen Bo, chairman and general manager of the company, told a reporter from China News Agency.
The company entered mainland China in 1988.
In 1991, Arowana's first small-packaged edible oil went on the market, which promoted the consumption transformation of Chinese consumers from bulk oil to packaged oil.
Chen Bo said, “For 30 years, Yihai Kerry Arowana has focused on kitchen food, and its industrial chain has extended to rice, flour, oil technology, feed ingredients and many other fields.”
"Yihai Kerry has implemented a multi-brand strategy, with Arowana as the core, and established a comprehensive brand matrix covering high-end, mid-range, and the public. Its multiple brands, such as Ou Li Wei Lan, Orchid Flower, and Xiangman Garden, have become sub-sectors. The best," Chen Bo said.
"From a Chinese brand to a global brand, the growth and transformation of Arowana is a microcosm of the evolutionary history of Chinese brands." Chen Bo has been with the company for 26 years and is a witness and witness of the company's growth.
"As an overseas Chinese enterprise, it has grown thanks to China's economic development." Chen Bo said frankly that China's grain and oil industry needs to narrow the gap with developed countries in terms of comprehensive processing, intensive processing, green development, brand building, and international competitiveness. , Overseas Chinese-funded enterprises operating transnationally should increase investment and scientific and technological research and development to promote the transformation and upgrading of China's grain and oil industry.
Based on confidence in the Chinese market, Yihai Kerry Arowana was listed on the Chinese capital market in October 2020, deeply integrated into China's economic and social development.
"Affected by the new crown epidemic in 2020, the domestic and international economic situation is complex and changeable, and the company faces unprecedented challenges."
The company and the country share the difficulties. More than 60 grain and oil processing enterprises under its control have been designated by governments at all levels as key living materials guarantee companies.
In the first quarter of last year, the company shipped about 1.82 million tons of grain and oil products such as rice, noodles, and oil to the country, which played a positive role in ensuring market supply and stabilizing prices.
Chen Bo said that fortunately, as China took the lead in the world to control the epidemic and economic and social order was restored, the company's performance was not affected much.
The annual report shows that since last year, the company's revenue and net profit attributable to the parent have achieved double-digit growth year-on-year.
"China has always been the most important market for our global business. The company can achieve rapid growth in more than 30 years, the key is to seize the opportunity of China's economic take-off."
Chen Bo said.
Chen Bo frankly admitted that although the current internal and external environment of China's economic development has undergone some changes, China's economic foundation is solid, resilient and resilient, and its development potential is huge. This will bring about a substantial increase in China's total food consumption.
At the same time, consumers' requirements for food quality will be in line with the world's advanced level, which means a huge market and business opportunities.
In addition, China's commitment to deepening reforms and opening up to the outside world, as well as the optimization of the business environment, has strengthened the confidence of foreign market players to continue investing and operating in China.
"No matter how the international situation changes, we have firm confidence in China's future economic development and believe that China will bring huge business opportunities to investors."
Chen Bo said.
The company will continue to deepen the Chinese market, increase investment, and strive to be a leader in the high-quality development of the industry, a contributor to the high-quality life of the Chinese people, and a participant in the country's high-level openness.
Chen Bo said that Yihai Kerry Arowana is optimistic about the prospects of the construction of Hainan Free Trade Port and will actively seize the opportunities brought by the construction of the free trade port.
(Finish)