During the "May Day" holiday, 230 million people choose to travel domestically. Where do people come from and where do they go?
The flow of people sees through the economic code of smooth domestic circulation.
During this "May 1st" small holiday, more and more tourists choose to go to third- and fourth-tier cities in China, to small towns and villages.
B&B stays are hot, and the number of B&B orders on multiple platforms has increased by more than 100% year-on-year, and the growth rate has exceeded that of hotels. It is even hard to find a house in popular areas. Farmhouse foods are hot searches, such as Jianyang mutton soup, Linyi pancake rolls with green onions, Shantou fish rice Waiting to attract a large number of tourists to taste.
Many tourists from big cities leave the "cement forest" to experience the tranquility and leisure in the landscape and fields, experience the slow life in the countryside, mountain climbing, flower viewing, picking, barbecue, fishing...it is so uncomfortable.
People in the city love to spend money in the countryside, and tourism shows a clear sinking trend.
On the one hand, because of the normalized prevention and control of the epidemic, many tourists take the initiative to travel off peaks, avoid popular scenic spots and choose small rural scenic spots.
On the other hand, in recent years, the construction of beautiful villages has achieved certain results, not only retaining green water and green mountains, but also allowing the village to share the fruits of modernization, creating a convenient and livable rural living environment, and improving the rural tourism experience.
Coupled with the increasing popularity of rural red tourism this year, red tourist spots such as the Jinggangshan Red Tourist Zone in Jiangxi, the site of the Pingjiang Uprising in Pingjiang County, Hunan, and the Red Army Reunion Site in Leye County, Guangxi, have boosted tourism consumption in surrounding counties and townships.
During this "May Day" holiday, a large number of rural residents chose to visit the city.
Statistics from the Ministry of Culture and Tourism show that the travel rate of residents in rural areas is 14.3%, and the proportion of farmers participating in tourism is increasing.
On the travel service platform Fliggy, the number of bookings for rural “silver-haired people” to travel to first- and second-tier cities increased by more than 40% year-on-year. Rural residents like to go to Shanghai, Hangzhou, Beijing, Guangzhou and other cities, Shanghai Disney, Guangzhou Changlong Wildlife The world, Hangzhou Lingyin Feilai Peak and other scenic spots have the highest amount of reservations.
The fellow villagers go to the city landmarks to "take a card", experience the thrills in the amusement park, go to the historical sites to pay homage to the history, and have a rich and fulfilling holiday.
People in the village think about changing cities, and there is a clear trend of consumption upgrade among the people in counties and townships.
This is mainly due to the increase in income of rural residents.
As of the end of 2020, my country has completed the task of poverty alleviation in the new era as scheduled, and 98.99 million rural poor people have all been lifted out of poverty under the current standards.
The county economy has achieved rapid development, and the modern rural enrichment industries with various characteristics, such as leisure agriculture, rural tourism, and homestay economy, continue to grow.
The data in the first quarter showed that the income of Chinese residents continued to increase, and the per capita disposable income of rural residents increased by 16.3% in real terms. The growth of rural residents' income was better than that of urban residents.
Young people in small towns and rural residents have more channels to make money at their doorsteps and higher incomes, so travel and consumption will be more confident.
The two-way flow of urban and rural residents is the strong pulse of tourism consumption during the "May Day" holiday.
The acceleration of the urban-rural economic cycle will also help release the potential of domestic demand and smooth the domestic cycle, which in turn will drive the strong recovery and sustained growth of China's economy.
Lin Lili