Shared charging treasure "leeks" is not so easy to cut

　　To break through the "ceiling", the most important thing for shared power bank companies is to seize the industry's dividend period, get rid of the simple and crude profit model of price increases, and use existing traffic to explore more diversified business models as soon as possible to amplify corporate value .

　　With intensive price hikes and crowded listings, the shared power bank industry has become a hot market in recent times. This sharing economy segmentation track that has been despised by countless people has finally revealed the harvesting "scythe".

On April 30, Hangzhou Xiaodian Technology Co., Ltd. submitted a prospectus on the Hong Kong Stock Exchange.

Prior to this, Monster Charging was officially listed on the Nasdaq, becoming the first share of charging shares to be listed.

At the same time, the industry's leading company Street Electronics Technology Co., Ltd. announced the formal merger with Sodian Technology Development Co., Ltd., and the two parties will jointly form a new group company.

　　What is meaningful is that behind a series of capital operations, shared charging treasure companies have set off a wave of "price increases" one after another.

In the initial stage of operation, in order to preempt users, the charge for shared power banks is generally free for half an hour and 1 yuan per hour.

After the market concentration has increased significantly, leading companies have quietly raised prices, and the hourly charging fee has changed from 3 yuan to 6 yuan, and some popular business districts and scenic spots can even reach as high as 10 yuan per hour.

Although consumers call "cannot afford it", the price increase has allowed operating companies to turn losses into wins, clearing the way for listing.

However, the operation of "price increase + listing" also makes people suspect that these shared power banks are "cutting leeks."

　　It is undeniable that the emergence of shared power banks has indeed solved the current market pain points and eased people’s anxiety about the battery life of smartphones.

On the one hand, there is a big gap between the current battery technology and the performance of smart phones, which cannot meet the demand for long-term use on a single charge; on the other hand, it is also a hassle for people to carry a power bank that is not portable.

When the mobile phone is "turned off", it is very convenient to borrow a shared power bank that can be seen everywhere.

　　With "just demand", can the shared power bank really increase the price arbitrarily?

Obviously, when a company is profit-oriented, increasing the customer unit price is the most direct way. This is also a common strategy adopted by most consumer product companies in mature markets.

But for the shared power bank, this is likely to be a "broken road."

Once consumers feel that renting a power bank is not as cost-effective as buying a power bank, the price increase strategy is obviously unsustainable.

What's more, with the advancement of technology, the price of power banks will continue to decrease.

　　In fact, shared power bank companies are facing a shrinking market.

With the advancement of battery technology, the charging speed of smart phones has accelerated in recent years, while the battery capacity and the endurance of the whole machine have also been continuously improved.

At present, many mainstream models on the market can fully maintain a day's battery life under medium and low-intensity use.

Even the Apple mobile phone, which has been complained the most in terms of battery life, is constantly improving.

According to the details published by the US Patent and Trademark Office, Apple recently applied for some battery-related patents, including the iPhone carrying a larger capacity battery.

Undoubtedly, on the wave of technological progress, the "ceiling" of shared power banks is within reach.

　　For shared power bank companies, "leeks" may not be so easy to cut.

Monster Charging stated in the "risk factors" section of the prospectus: power banks, portable chargers and similar products for charging mobile devices are becoming easier to own and carry, which may lead to user demand for mobile device charging services Reduce and greater pricing pressure on enterprises.

In the future, shared power bank companies that use mobile device charging as their main source of revenue will face great uncertainty in their performance.

　　There are tens of millions of roads in the market, and the "pulse" of prospective users is the most important one.

If a shared power bank company wants to break through the "ceiling", the most important thing is to seize the industry's dividend period, get rid of the simple and crude profit model of price increases, and use existing traffic to explore more diversified business models as soon as possible to enlarge the company value.

This is true for shared power bank companies, and the same is true for companies and products that focus on market segmentation.

After all, only companies that continue to create value will be embraced by consumers and always occupy a place in the market.

　　Wang Yichen