The sea breeze is blowing and the coconut grove is swaying. Hainan once again ushered in a bright moment in May.
The first China International Consumer Goods Fair was held in Haikou from May 7th to 10th.
In 4 days, the event brought together 2,628 domestic and foreign consumer brands to participate in the exhibition, with a total exhibition area of 80,000 square meters, and it is expected to attract 200,000 visitors.
Set the stage for international brands
May 7 is the first day of the exhibition.
At 7 o'clock in the morning, when the reporter came to the Hainan International Convention and Exhibition Center, where the Expo was held, there was already a long queue at the entrance, which is evident in the popularity.
Zhu Xiaoliang, Director of the Department of Consumption Promotion of the Ministry of Commerce, introduced that the Consumer Expo will focus on “high, new, special and excellent” consumer products, benchmark international professional exhibition operation rules, gather high-quality consumer products from around the world, and provide a showcase for consumer products from various countries to enter the Chinese market And trading opportunities.
International brands are the highlight of this consumer expo.
According to Han Shengjian, director of the Hainan International Economic Development Bureau, the international exhibition area covers an area of 60,000 square meters, with 648 exhibiting companies and 1,365 exhibiting brands. Companies and brands come from 69 countries and regions.
The reporter saw in the international exhibition area of the Consumer Fair that exhibitors included LVMH, L'Oreal, Nestlé, Jaguar Land Rover, Shiseido, Dell and other brands familiar to Chinese consumers, as well as "small but sophisticated" brands.
Switzerland is the only country of honor at the first consumer expo.
In the "Exhibitor Zone" of the Swiss National Pavilion, about 40 Swiss companies participated in the exhibition, and many well-known brands showed the audience their products and technologies in the fields of watchmaking, luxury goods and high-end consumer goods.
LANVIN, a French high-end fashion house with a history of more than 130 years, Italian high-end jewelry brand Damiani, Israeli treasure-level high-end skin care brand AHAVA... At this consumer expo, Fosun International Group brought its many well-known consumer brands to clusters.
Guo Guangchang, Chairman of Fosun International, said that in recent years, the consumption level in the domestic market has continued to upgrade. Fosun has increased its deployment in large consumption areas to meet the continuously increasing consumer demand.
It is understood that the countries with the most participating brands in this Expo are 124 brands in South Korea, 99 brands in France, 89 brands in Japan, 68 brands in the United States, and 56 brands in Italy.
During the exhibition, international brands held a total of 81 debut events. Some well-known brands released hundreds of new products during the Expo, covering dozens of categories such as apparel and luggage, beauty products, food, wine, and jewelry.
Create business opportunities for domestic boutiques
While building a display stage for international brands, the Consumer Fair also created business opportunities for domestic consumer products to be sold to the world.
It is reported that the domestic exhibition area of the current Consumer Expo will reach 20,000 square meters. 31 provinces (autonomous regions and municipalities directly under the Central Government) and Xinjiang Production and Construction Corps have all appeared at the exhibition. Xiamen and Dalian have organized separate groups for local consumption of fine products. Participating with time-honored brands.
At the booth of Zhangzhou Yuanshan Narcissus Development Co., Ltd., Fujian, daffodil bonsai and related cultural and creative products attracted many visitors.
Lin Yongsan, the person in charge of the company, told reporters that the daffodil is the city flower of Zhangzhou and one of the "Three Treasures of Zhangzhou".
The company hopes to use the platform of the Consumer Fair to start the “Zhangzhou Narcissus” brand and actively promote the development of “narcissus + tourism”, “narcissus + beautiful countryside” and other business formats.
At the booth of Tianjin Jinmao Group Co., Ltd., various ladders were placed.
"Ladders are common items, but the public does not have a clear concept of the safety of ladders. As one of the leading companies in the domestic production of ladders, we hope that more dealers can understand the safety standards of ladders. The Consumer Expo provides a time for enterprises. An excellent opportunity to showcase." said Die Feng, the company's deputy general manager of sales.
The Guangxi Zhuang Autonomous Region Pavilion is very popular in the domestic exhibition area.
With the theme of "Quality of Life, Intelligent Manufacturing in Guangxi", the Guangxi Pavilion selected 35 Guangxi brand enterprises to participate in the exhibition, mainly including Guangxi Intangible Heritage, "Gui" brand and time-honored brands, new energy vehicles and accessories.
During the exhibition, 10 provinces, autonomous regions, and municipalities held local boutique launch events. For example, Fujian held the Fujian Business Circle Merchants Conference and Fujian Goods Promotion Conference, Yunnan held the Consumer Goods Time-honored Promotion Conference, and Tibet hosted the Earth’s Third Pole Brand. For the promotion meeting, Guangdong held the "Guangdong Trade and Trade National" promotion meeting, and Shanghai held the "Meet Shanghai" new product pop-up event.
Add momentum to the construction of a free trade port
China is the target market for global retailers, and Hainan is an important gateway for China to open up to the outside world.
As an important measure of the "Overall Plan for the Construction of Hainan Free Trade Port", the Consumer Expo will be held to take advantage of the policy advantages of the free trade port, ecological environment, business environment and unique location advantages to effectively gather various production factors and attract related industries The landing of the chain in Hainan will promote the transformation and upgrading of Hainan’s industry, and will strongly promote the development of Hainan’s modern service industry, adding momentum to the high-quality and high-standard construction of Hainan’s free trade port.
Long Guoqiang, deputy director of the Development Research Center of the State Council, believes that the holding of the Consumer Expo is a landmark achievement in the construction of Hainan Free Trade Port.
The convention and exhibition industry is the modern service industry that Hainan Free Trade Port focuses on. The Consumer Expo is the highest-level, largest, and most influential international exhibition in the convention and exhibition industry in Hainan, and will lead the development of Hainan's modern service industry.
With the theme of "Meeting in the Free Trade Port and Sharing New Opportunities", the current Consumer Expo fully demonstrated the distinctive features of the Hainan Free Trade Port.
The unique policy advantages of Hainan Free Trade Port provide a guarantee for the successful holding of the Consumer Expo.
The holding of the Consumer Expo is also an important measure to implement a new development pattern.
Consumption plays a fundamental role in economic development and is the first driving force for my country's economic growth.
To build a new development pattern, we must firmly grasp the strategic basis of expanding domestic demand.
During the interview, the reporter learned that many foreign trade-oriented enterprises have begun to make efforts on the domestic trade side.
Zhu Xiaoliang said that the Consumer Fair will connect the domestic and international markets and bring together domestic and foreign high-quality consumer goods resources and global buyers and sellers. It will not only help optimize the domestic market supply structure, improve the quality of supply, improve the adaptability of the supply system to domestic demand, and form demand traction. Supply and supply create a higher level of dynamic balance of demand and smooth the domestic cycle; it is also conducive to promoting the smooth flow and efficient sharing of global consumption resources and factors, realizing the coordinated development of domestic and external demand, imports and exports, and promoting domestic and international double cycles.
In the context of the rapid release of Hainan’s consumption potential and the acceleration of the construction of the free trade port, the duty-free shopping market on Hainan’s outlying islands continues to be hot.
According to statistics from Haikou Customs, during the May 1st holiday just past, Haikou Customs supervised a total of 993 million yuan in duty-free shopping on outlying islands, with 121,000 shoppers and 1.345 million items, up 248%, 141% and 229% year-on-year respectively.
In order to cope with the peak of duty-free shopping on outlying islands that may be brought about by the first Consumer Expo, the relevant person in charge of Haikou Customs stated that they will continue to strictly implement the epidemic prevention and control requirements, and ensure that outlying island duty-free supervision services are readily available and fully guaranteed through appointment clearance and special personnel Popular duty-free products will be put on the shelves in a timely manner to serve the smooth operation of duty-free shops in outlying islands, ensuring that the dividends of outlying islands' duty-free policies are fully released.
Feng Fei, governor of Hainan Province, expressed that he hopes to use this consumer expo as a starting point to give full play to its role as an innovative consumption platform, stimulate the vitality and creativity of various market players, and promote the expansion and upgrade of consumption, and drive new growth. In the development of industries and new business formats, an upgraded version of China's consumer economy will be created.
(Economic Daily-China Economic Net reporter Liu Chun Muyang Pan Shipeng)