Increased use of microwave ovens during the daytime on weekdays Easy cooking is popular Data analysis of home appliances

Data analysis of home appliances connected to the Internet revealed that the frequency of using refrigerators and microwave ovens during the daytime on weekdays has increased significantly due to the corona sickness, and the popularity of hassle-free cooking has increased.

Sharp, a major electronics manufacturer, collects and analyzes data on home appliances used by connecting to the Internet with the consent of the user.

According to it, in April of last year when the state of emergency was declared, the number of times the refrigerator door was opened and closed exceeded the same month of the previous year throughout the daytime on weekdays, and it was about double at noon. Was increasing.

In addition, the number of times the microwave oven was used doubled from the same month of the previous year at noon, and in the cooked menu, boiled eggs, pizza toast, fried noodles, etc. that can be cooked with relatively little effort are ranked. I was raising it.

The manufacturer analyzes that the number of people who choose a simple menu is increasing because they work from home even if they are at home on weekday afternoons, and Mr. Hiroshi Nakata, who is in charge of the home appliance business that connects to the Internet, "By collecting data, we can read the usage and new trends that customers are looking for, so it is necessary for home appliances to evolve in line with changes in customers' lives."

Movement to expand the sales floor of cooking appliances

Consumer electronics retailers are moving to expand the sales floor of cooking appliances in an attempt to capture the growing demand for home appliances.

At Nojima's store in Kawasaki City, Kanagawa Prefecture, which is a major consumer electronics retailer, sales of cooking appliances and kitchen appliances increased by 40% last year compared to the previous year.

Of these, hot plates surged 3.1 times and were temporarily out of stock, and refrigerators nearly doubled.

In order to capture the demand for nesting, the store has expanded the sales floor of cooking appliances and expanded the variety of products to be displayed.

Keiya Iwata, the leader of Nojima Kawasaki Mizusawa store, said, "The trend of demand is changing before and after Corona, such as wanting to make the refrigerator bigger because I want to stock up, or wanting to enjoy family meals using a hot plate. I think it will take root and sales of home appliances will continue to grow. "