(The First Consumer Fair) Live broadcast and bring goods "first sister" to experience consumption upgrade: people are more pursuing a refined life
China News Agency, Haikou, May 7th (Reporter Wang Ziqian) As the "first sister" of live broadcasts, Wei Ya has a deeper feeling about the trend of China's consumption upgrade. She said: "The entire consumption level is upgrading, and people are more Exquisite life."
The first China International Consumer Goods Expo is being held in Haikou. At the Global Consumer Innovation, Duty Free and Travel Retail Conference held on the afternoon of the 7th, Wei Ya shared her observations on China's online consumption field.
"I find that everyone's shopping habits are changing, and I can better understand what I need." Wei Ya said that netizens have entered the live broadcast room with a shopping mentality from having a demand in the past to searching online, giving her the biggest feeling of consumer psychology. The change.
She also said that nowadays it is easier for the public to accept products that make life more convenient, and it is easier to accept new, exotic, and special brands, including some products that are integrated with the sense of future technology. "For example, this year I discovered AI smart home appliances. It is easy for everyone accept."
Wei Ya found that the era of consumers persistently pursuing low prices on the Internet is going away. Now they care more about quality. "In the past, consumers might buy a certain product because of a certain brand, but now they recognize a brand because of a certain product. I think this concept is the biggest change for consumers in recent years."
What is the future of live streaming for e-commerce, which is still hot today?
Wei Ya said that in the future, e-commerce will not simply sell on the Internet, but must integrate with industry to truly realize online and offline linkages. There are endless possibilities." (End)