[Site] The peak season started in April.
We have 14 rooms, all of which are fully booked.
Only a few guests are fully booked.
Our price ranges from more than 300 to more than 800.
(Pricing) Around the middle section, housing prices are relatively moderate.
Compared with 2019, the average house price has increased by 17%.
It's very hot, and there are so many people compared to last year.
[Explanation] Zhejiang Province is rich in tourism resources, and the tourism accommodation industry also has distinct regional characteristics.
During the just-concluded "May Day holiday", Zhejiang's tourism fever showed a "retaliatory" rebound, and Zhejiang's tourism accommodation industry ushered in another growth node after the normalization of the epidemic.
The reporter visited three representative Zhejiang tourism and accommodation companies, and learned about the hot industry trend of "hard to find a house" during the holidays, and the price increase of various companies during this period.
[Explanation] Banyan Tree Hangzhou Xixi is located in the Xixi Wetland Reserve.
The blessed natural scenery makes it favored by some travelers.
The hotel’s public relations manager, Lu Lixian, said in an interview that as a boutique hotel, authentic natural scenery and diversified user experience are their core features.
[Concurrent] Lu Lixian, Public Relations Manager, Banyan Tree Hangzhou Xixi
The entire hotel is built in the architectural style of the Jiangnan Water Village. We have maintained a lot of the original architectural style of Xixi Wetland, including our vegetation, some of which are transplanted from the previous wetland, (required) protection The local culture and the local environment are a public responsibility.
As a hotel, the most important thing for us is to enhance the guest’s staying experience and experience, and to provide guests with more diversified products.
For example, one of our cruise ships afternoon tea (project), guests can enjoy afternoon tea on the boat, this boat is to make a (activity) route in the waters of Xixi Wetland.
For tourists who come to Hangzhou, this is also a feature of Hangzhou.
[Explanation] Different from the development path of developing natural resources, the Gushan Life Aesthetics Homestay in Longwu Village, Hangzhou is more inclined to attract more traffic attention through activities.
The B&B advocates Zhiqiang and said that with the support of the government, the tourism brand of Longwu Village is growing day by day. Under the traffic economy, the collective development benefit is much higher than that of a single company.
[Concurrent] Zhang Zhiqiang, manager of Gushan Life Aesthetics B&B
In fact, the initial investment in the homestay circle will be very high, its rate of return will be very slow, and it will take a long process, so it means to promote the entire circle, just one village, after you push this village out, they will be one by one ( There is a reservation order), so you can't finish this cake by yourself, it needs a lot of people to share it, so we have a good relationship with other homestays.
What guests like is what they like. This is something we can’t decide. We can only say to make our service better.
Because our site may be relatively single, we want to use activities to drive our development, because there are various studios, such as ceramic art studios, bamboo weaving studios, and the traffic is relatively large. Play) the role of driving the economy.
On weekends, you can also feel that there are more people one after another. Compared with last year (this year), there are very many people.
[Explanation] In Zhejiang, there are not a few brands formed by integrating regional resources, but it is often not a task that can be completed in a short time to build an industry based on regional culture.
Ying Hezhen is the contractor of Hangzhou Jiuhang Tea Plantation. During the "May Day Holiday", her Jiuhang B&B also opened.
From the tea business to the homestay industry, Ying Hezhen values the influence of Longjing tea culture.
[Concurrent] Ying Hezhen, Manager of Jiuhang B&B
Because my family has been making tea for generations, customers from other regions want to come to stay, experience the feeling of a homestay, and learn about our tea garden.
This (accommodation) demand is still relatively large, so I (re)reconstructed the old house at home and then developed it to its current scale.
Our back mountain is our tea plantation, it takes (it takes) one minute to walk (from the homestay) to the foot of the mountain.
Visitors can come to pick tea, or watch the process of (tea) frying, which means that they can learn and understand in an integrated manner, and then go to tasting (link).
Whether it is playing, understanding, or studying, I think this will be more conducive to the spread of tea culture.
[Explanation] From relying on natural resources to develop regional characteristics, to building a regional homestay economy, to integrating local culture to expand the passenger experience, and even more unique exploration roads.
This is a feasible development path explored by Zhejiang's tourism accommodation industry under the background of the normalization of the epidemic. It demonstrates the vigorous vitality of Zhejiang Province as an "important window" in the economic field, and also provides a path for the characteristic development of the national tourism industry. Diversified ideas worth learning from.
Reporter Shen Yishan Zang Chengeng reporting from Hangzhou, Zhejiang
Editor in charge: [Wang Kai]