(The First Consumer Fair) Hainan Provincial Cultural Investment and Jinhengde Group reached a strategic cooperation to introduce Viacom project

　　Chinanews.com, Haikou, May 7 (Reporter Yin Haiming) The first China International Consumer Goods Expo, which has attracted much attention, was launched on May 7 in Haikou City, Hainan Province.

On the first day of the launch of the "Initiation Ceremony and Signing Ceremony for the Zhejiang Theme Pavilion of the First Consumer Fair", Hainan Cultural Investment Management Co., Ltd. and Jinhengde Group signed a strategic cooperation agreement to introduce Viacom Group to promote its cultural tourism projects , Animation IP, Dongpo theme content and other cultural industry projects landed.

　　Wang Bin, Vice Governor of Hainan Province, and Zhu Congjiu, Vice Governor of Zhejiang Province attended the ceremony and witnessed the signing.

　　The first China International Consumer Goods Fair was held in Haikou from May 7th to 10th. It was jointly organized by the Chinese Ministry of Commerce and the Hainan Provincial Government. The total exhibition area is 80,000 square meters, making it the largest consumer boutique exhibition in the Asia-Pacific region.

As an important measure implemented by the "Overall Plan for the Construction of Hainan Free Trade Port", China International Consumer Goods Expo will attract relevant industrial chains to land in Hainan and add impetus to the high-quality and high-standard construction of Hainan Free Trade Port.

　　Hainan Cultural Investment Management Co., Ltd. is the only state-owned cultural financial investment company approved by the Hainan Provincial Government and affiliated to the Cultural Resources Office of the Propaganda Department of the Hainan Provincial Party Committee. It strives to build a cultural industry investment and financing service system and enrich the cultural element market. Carry out industrial layout in the implementation of major projects and equity investment in cultural industries.

The business layout covers cultural finance, cultural and tourism integration, culture and art, film and television media, education and training, cultural industry parks, cultural property rights transactions, cultural exhibition activities, cultural intermediary services and other fields.

　　Jinhengde Group is one of Hangzhou's top 100 "Party Building and Development" top 100 enterprises and top 100 modern service companies. In 2020, the group ranks 169th among the top 500 Zhejiang merchants.

The company's business focuses on the most dynamic East China economic circle and key cities in the central and western regions of the country's economy, covering automobile sales services, automobile aftermarket development and operation, automobile ecological integration platform, real estate development, big data industry, cultural tourism industry and big health industry, etc. .

　　Jinhengde Group is the licensor of Viacom, an internationally renowned media giant, in China.

Viacom Group is one of the world’s three largest multinational media groups and the world’s largest entertainment content production and delivery operator. Its subsidiaries include Nickelodeon, MTV Music (MTV), and Paramount Pictures (Paramount). Pictures), CBS (CBS) and other world-renowned brands.

　　According to the content of the agreement, the two parties will jointly create the Hainan Viacomnik World Tourism Resort project, specifically promoting the site selection and landing cooperation of cultural tourism projects, the creation and dissemination of animation IP, and the creation of Dongpo theme content.

Make every effort to promote cultural cooperation and exchanges between China and foreign countries, promote the prosperity and prosperity of Chinese culture, and strive to create a new situation of "bringing in, going out".

　　It is reported that the Hainan Viacomnik World Tourism Resort project planned to be invested by the two parties has a total investment of 30-50 billion yuan.

The project will focus on Viacom Group's Nick Animation, MTV, Paramount, or international first-class film and television brands, and land in the "three major sectors" of animation, music, and film, all of which run through the upper, middle and lower reaches of the "three-level full industry chain" .

It is planned to focus on Nick Animation Creation Base, MTV European Music Town, Nick Happy World Industrial Park, Film and Television Base, etc., covering functions such as animation creativity, education and training, performing arts exhibition, music creation, film and television creation, animation experience, residence and vacation, etc. Block, committed to creating a world-class tourist destination.

Through the deep integration of cultural creativity and tourism, the project adds new impetus to the construction of a "world-class international tourist destination" in Hainan Province.

　　The project is guided by the spirit of “not forgetting the original, absorbing foreigners, facing the future” and “creative transformation, innovative development”, and exerts the brand influence and content originality of Nick Lawton's “world-class animation IP” under Viacom Group , Deeply excavate and organize and refine Chinese historical and cultural elements, jointly develop and create original animation IP with Chinese elements, and actively utilize the superior resources of Hainan Provincial Cultural Investment Management Co., Ltd. to help original animation IP spread on various platforms and channels, and through Viacom Group’s international platform is used for broadcasting and promotion, using Chinese culture and Chinese power to tell Chinese stories to the world and spreading Chinese voices; using international language and world expressions to realize Chinese culture going to the world and integrating into the world , To play an active role in building a community with a shared future for mankind.

　　In addition, the two parties will also revolve around the life of the "thousand-year writer" Su Dongpo, through in-depth exploration of Dongpo's cultural connotation and life deeds, create high-quality original content such as melodies, dramas, historical documentaries, and movies with Su Dongpo as the theme, and actively promote and inherit China Traditional and excellent culture.

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