[Explanation] The five-day "May Day" holiday ended, and people experienced an expected "hot" holiday.

According to data from the Ministry of Culture and Tourism, during the May 1st holiday in 2021, China’s domestic tourist trips amounted to 230 million, returning to 103.2% of the same period before the epidemic on a comparable basis.

At the same time, tourism income has also ushered in growth.

On May 6, data from multiple travel platforms showed that the number of orders during the "May 1st" period hit a record high.

  [Concurrent] Liu Fangtong, Senior Manager of Public Affairs Department, Ctrip

  Ctrip's "May 1st" Golden Week total order volume increased by about 270% year-on-year, compared with an increase of more than 30% in the same period in 2019.

The highest increase in single-day orders for the four businesses of hotel, ticket, car rental, and air ticket were 70%, 449%, 330%, and 28% respectively.

  [Concurrent] Xu Zhenyan, Senior Manager of Public Affairs Department of Qunar.com

  The number of air ticket bookings increased by more than 30% compared with 2019, and the number of hotel bookings increased by more than 40% compared with 2019. Among them, the number of single-day bookings for air tickets and hotels staying in on May 1 set the highest record in the history of the platform.

The average travel time of tourists during the May Day holiday also reached a record high, reaching 4.18 days.

It is worth noting that the per capita expenditure has also reached a record high, reaching 1,713 yuan per capita.

  [Explanation] This "May 1st" holiday is particularly popular among young people, especially those born after 00.

  [Concurrent] Xu Zhenyan, Senior Manager of Public Affairs Department of Qunar.com

  Among the people going out on May Day this year, the post-90s accounted for more than 50%, becoming the absolute main force.

Compared with the same period in 2019, the travel growth rate of people born after 95 and 00 reached 1.85 times, and the growth rate after 00 reached 2.5 times.

Post-00s have become the fastest growing and most energetic group of travellers.

Unlike the post-80s who prefer traditional destinations, post-95s and post-00s pay more attention to the personalized quality of tourist destinations, such as rural tours, RV tours, outdoor tours and other emerging travel modes.

We have found that post-95s and post-00s have become a new force in tourism growth, which not only promotes the continuous growth of tourism demand, but also promotes the further development of the tourism industry towards individualization, quality and diversification.

  [Explanation] Under the normalization of the epidemic situation, many tourists choose to travel on a staggered peak. Third- and fourth-tier cities have become more tourist destinations, and rural travel has become more and more popular.

  [Concurrent] Liu Fangtong, Senior Manager of Public Affairs Department, Ctrip

  Driven by changes in consumer travel patterns and recent film and television dramas and variety shows, rural travel has become more and more popular during this small holiday.

Mangya City, where Emerald Lake is located, Gongshan County, where the First Bay of the Nu River is located, and Bango County, located in Nagqu City, were shortlisted as rural tourism destinations with the fastest growth rate during the "May 1st" Golden Week.

In terms of scenic spots, Huashan, Longmen Grottoes, and Shenyang Imperial Palace performed well, ranking among the top three scenic spots with the fastest growth during the "May 1st" Golden Week this year.

  [Explanation] At the 100th anniversary of the founding of the party, red tourism still maintains a high degree of popularity.

Ctrip data shows that searches for "red tourism" increased significantly during the "May 1st" period.

At the same time, night tourism became more popular.

  [Concurrent] Liu Fangtong, Senior Manager of Public Affairs Department, Ctrip

  The keyword "red tourism" during the May 1st period increased by about 7 times compared with the same period in April.

Compared with the same period in 2019, the order volume of Ctrip's red tourist attractions has achieved an increase of about 375%. The Old Summer Palace, Zhongshan Mausoleum, National Museum of China, Tiananmen Square, and Langya Mountain are popular red tourist attractions.

With the improvement of people's consumption levels, their consumption scenes have gradually changed from "day" to "night", achieving full coverage.

Chongqing, Changsha, and Guangzhou have become the representative cities of the "May 1st" Golden Week night tour.

  [Explanation] The return of the familiar "people follow the crowd" model has given a boost to the domestic tourism market.

Many travel platforms predict that the "hot" trend will continue to the next summer market and National Day holiday, bursting with greater vitality.

  Reporter Wang Shibo reports from Beijing

Editor in charge: 【Luo Pan】