Demand for Japanese tea is declining due to the effects of the new coronavirus, so producers and companies are digging for new demand, such as processing it into black tea and proposing ways to drink it without using a kyusu. The movement to wake up is spreading.
In addition to competition with coffee, the number of foreign tourists has decreased due to the influence of the new coronavirus, and the demand for Japanese tea used for returning incense is declining due to self-restraint at funerals. The quantity decreased by 15% last year compared to the previous year, and the price is also the lowest level since Heisei.
Under these circumstances, "Green Eight," which produces and sells Japanese tea in Shizuoka City, has begun selling "Japanese black tea," which is made by fermenting tea leaves and processing it into black tea, in an attempt to cultivate new demand for Japanese tea. It was.
It is characterized by less astringency than black tea.
On the other hand, a company in Shinagawa Ward, Tokyo, which handles packaging of Japanese tea, is proposing a new way of drinking that you can enjoy extracting with a device such as a coffee dripper without using a kyusu.
In addition, we have developed a product in which tea leaves are placed in the bottom of a paper cup and covered with a filter, and it is being introduced in offices and hotels as it is easy to enjoy authentic Japanese tea.
Kumiko Hashimoto, president of "Yoshimura," said, "I think we can do various things to suit our current lifestyle. We want you to realize the goodness of Japanese tea through these products."