Backed by discounts of up to 85% and the no-travel preference

30% increase in retail sales in Abu Dhabi as Eid Al Fitr approaches

  • Consumers confirmed that the discounts are mostly concentrated between 25 and 50% and include various goods.

    Photography: Najeeb Mohammed

  • Khoury’s duty: “The peak of sales begins in the days immediately preceding Eid al-Fitr.”

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Managers and officials in the retail trade sector in Abu Dhabi said that retail sales in the emirate rose by 30% with the approach of Eid al-Fitr, amid expectations of an increase to more than 50% during the next week immediately before the Eid, supported by the offering of price offers and big discounts with the preference of a large number of residents Staying in the emirate and not traveling abroad.

For their part, consumers confirmed to Emirates Today that stores offered discounts of up to 85%, which encouraged them to buy early before Eid, noting that their purchases focused on foodstuffs, clothes, gold, jewelry, shoes, bags, accessories, children's toys, furniture, furnishings, phones and cosmetics. .

A tour of "Emirates Today" showed that, in addition to the discounts, shops offered value-added offers, such as "Buy a piece and get the second for free", "Buy two pieces and get the third for free", "Take back half of what you paid" and "Take back a part of what you paid." When you spend a certain amount ».

Also, stores in malls have extended their opening hours to 1 am on weekends to allow consumers to buy freely and without crowding.

Cuts

In detail, consumer Noura Al-Hashemi said that shopping centers in Abu Dhabi are witnessing price cuts of up to 85%, but most of them are concentrated between 25 and 50% and include various goods, noting that her recent purchases focused on clothes, children's toys and gold.

Consumer Mona Mohammed reported that stores in commercial centers in Abu Dhabi offered big discounts on the occasion of Eid Al Fitr at rates of 85%, pointing out that the extension of working hours in the centers until 12 o'clock and one after midnight at the end of the night at the end of the night gave her a greater opportunity to buy and take advantage of the discounts.

She stated that her purchases focused on food, clothes, bags and accessories, in addition to furniture and decor items.

Crowding

For his part, consumer Anwar Abbasi confirmed that the price cuts offered in Abu Dhabi commercial centers reach 85%, but most of them range between 25 and 50%, indicating that his purchases before the Eid focused on clothes, phones, children's toys and small gifts.

He said that some stores that witnessed overcrowding had used some of their employees to organize the entry of shoppers and to ensure compliance with precautionary measures to combat the Corona virus, especially with regard to social distancing and commitment to the maximum number of shoppers allowed to enter the store.

The consumer, Khamis Al-Nadi, stated that the discounts encouraged him to buy many of his needs for Eid al-Fitr early, pointing out that his purchases focused on children's toys, electronics and gifts in general.

Sales peak

In addition, the director of the Line Real Estate Investments Company, which operates about 15 commercial centers in Abu Dhabi, is the duty of Khoury, that there is an active movement in retail sales in the emirate now with the approach of Eid al-Fitr, explaining that the price cuts offered by the shops, and the presence of a large number of Population in the emirate with not many people traveling outside the country, supporting the retail sector and significantly increasing sales.

Khoury added that the peak of sales begins in the days immediately before Eid al-Fitr, indicating that the coming period will witness the joining of other stores to the discounts offers, which further supports sales.

And he indicated that the sales activity includes a variety of commodities, most notably clothes, accessories, gold, jewelry, gifts and others.

Activity

In turn, an official in one of Abu Dhabi's commercial centers, Ahmed Tawfiq, said that sales are witnessing activity after a period of relative calm, expecting a significant increase in sales of up to 50% until Eid al-Fitr, especially since many stores will join the discounts campaign starting today, Thursday, Noting that there is a growth in sales currently ranging between 25 and 30%.

He mentioned that the sales include a variety of commodities, including food, clothes, phones, jewelry, gold, furniture, decorative items, gifts, household items and cosmetics.

Tawfiq pointed out that the shops in commercial centers have extended their work hours to 12 and one in the morning on weekends to allow consumers to buy comfortably without congestion, as part of full commitment to the precautionary measures to combat "Covid-19".

a plus

For her part, the sales official in one of the famous clothing stores, Maria Carlos, said that there is an increase in sales of up to 30% due to the offers of discounts and the proximity of Eid al-Fitr, noting that the increase is expected to exceed 50% during the next week, just before Eid al-Fitr.

In the same context, the sales official in a miscellaneous goods store, Jabbar Darwish, said that clothes, children's toys and gifts account for a large part of sales, pointing to an increase in sales exceeding 30% with expectations of an increase in the days immediately preceding Eid al-Fitr to rates of up to 50%. .

control

The Department of Economic Development in Abu Dhabi confirmed last week that it monitors special offers and discounts campaigns to verify that the announced discounts are adhered to, and that the referrals obtain approvals from the department to conduct liquidations, discounts and promotional campaigns.

It reported that it conducts intensive inspection campaigns on a daily basis to verify strict adherence to precautionary measures to combat the "Covid-19" virus, especially social distancing, wearing masks, and adherence to the maximum number of allowed entry to each store according to its size.

- Shops offered in addition to the discounts, value-added offers.

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