Chinanews.com client, Beijing, April 28th (Reporter Xie Yiguan) On the 28th, the China Consumers Association released the "Special Analysis of Bad Marketing Techniques in the Analysis of the Complaints Accepted by the National Consumers Association in the First Quarter of 2021". Merchants induced consumers to bargain. The first-class behavior of Jizanla was named.

  According to the China Consumers Association, in order to expand the promotion effect, increase popularity, stimulate consumption, induce consumers to forward links and pictures, some businesses use daily check-in, collect friends’ likes, invite friends to "bargain" and other methods to sell or give away products at low prices or service.

However, when consumers participate as required and meet the requirements of the event to redeem prizes, the operators refuse to redeem for various reasons, triggering consumer disputes.

The picture shows the China Consumers Association.

  "Such marketing methods are widely used in catering, ticketing, education and training, etc., for example, check-in to send courses, check-in cash back, collect likes for free cash back, friends help bargaining, etc.

  The China Consumers Association stated, for example, that a Ms. Wang bought a group purchase package from a milk tea shop on a takeaway platform on January 11, 2021.

At that time, the group purchase page displayed "Shared with friends can get 6.9 yuan back, two friends can click on it to get the account", and the payment page displayed "Help cash back 6.9 yuan".

After Ms. Wang paid, she saw that the specific rule was "rebate part of the price", and did not specify how much money was returned.

After sharing it with two friends, Ms. Wang found that it only returned 0.75 yuan, and then shared it with 7 or 8 friends, and found that she could only return more than 2 yuan.

  In this regard, the China Consumers Association believes that the operator’s forwarding, collecting likes and other activities are aimed at using consumers to help their marketing to expand visibility, increase popularity, and attract passenger flow.

The operator's refusal to honor their promises, or even tampering with the rules, will only cause negative effects and lose the support of the people, and the gains outweigh the losses.

Consumers should also cherish their social resources, pay attention to the protection of personal information, and do not tempt to "sell" relevant information at low prices.

  In addition, "fake" promotions, false discounts, confusing measurement tricks, oversold coupons are difficult to exchange, low-price promotions hidden risks, brainwashing marketing to lure consumption, lure consumers into private transactions, "probability" marketing exploits human weakness, and confuses "deposits." Bad business practices such as "deposit", sales of prohibited or unavailable products, etc. were also named by the China Consumers Association.

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