May 1 "hot" force value scanning
The "May 1st" holiday is approaching, and many citizens choose to travel. At the same time, affected by factors such as returning home to visit relatives, the passenger flow has increased significantly.
Economy class tickets for popular flights are hard to find, car rentals are popular across provinces, hotel prices around popular scenic spots have hit record highs, and 13 movies have gathered in "May 1st"... Recently, all media reporters from Guangzhou Daily talked about "May 1st" travel and hotel attractions. , Catering, movie watching and other fields to conduct a full scan of "hot" power values.
Planning/Mc Ainwen
Text/Guangzhou Daily All-Media Reporters Luo Lei, Zeng Fanying, Huang An, Li Yan Correspondents Airport Announcement
Photo/Guangzhou Daily all-media reporter Li Yan, correspondent airport announcement
Travel fever: Baiyun Airport will become the busiest airport in the country
The Guangzhou Railway Group has greatly increased its transportation capacity by organizing multiple train operations, extending train operation sections, and adding temporary passenger trains.
According to the "May 1st Holiday Resident Travel Forecast Report in 2021" released by Tongcheng Travel, it is predicted that from April 30 to May 5, the national railway, civil aviation and road passenger flow will reach about 250 million people.
The national civil aviation passenger flow is expected to exceed 10 million passengers, exceeding the level of the same period in 2019.
In terms of flights, according to the big data statistics of Changzhan, about 57,600 domestic flights are planned during the May 1st holiday, an increase of 74.47% from the same period in 2020, and basically restored to the level of the same period before the epidemic.
In terms of routes, popular routes are concentrated between Beijing, Shanghai, Guangzhou and Shenzhen and popular destination cities.
Among them, Guangzhou Baiyun Airport will become the busiest airport in the country during the May 1st holiday.
It is predicted that from May 1 to 5, Baiyun Airport plans to carry out more than 6,650 flights, transporting more than 850,000 passengers.
It is understood that the top five destinations for searches from Guangzhou are Shanghai, Beijing, Chengdu, Chongqing, and Hangzhou.
According to Zhu Lingjing, the ticket salesperson of the Baiyun Airport Business Travel Company, on April 30 and May 1, the price of outbound air tickets from Guangzhou was generally higher, and some flights from Guangzhou to Chongqing, Chengdu, Guiyang, Haikou and other destinations only had business class.
This year, the red line is in hot demand. For example, there are only partial full-price tickets left in Yan'an.
In terms of railways, from April 29 to May 6, Guangzhou Railway is expected to send 16 million passengers, an increase of 1.072 million from 2019.
Train tickets for the “May 1st” popular line are in short supply. The train tickets for Guangzhou to some cities in the province disappeared in seconds after the ticket was issued, and “12306 collapsed” rushed to the hot search.
Mr. Huang plans to return to Chaoshan during the "May 1st" holiday. Because of concerns about expressway traffic jams, he prefers trains. "Train tickets can only be passively waiting. I'll fly from Baiyun Airport to Chaoshan Airport." The Guangzhou Railway Group organized multiple trains to run. The extension of the train operation section and the addition of temporary passenger cars have greatly increased the transportation capacity. The public can pay more attention to the addition of trains.
In terms of car rental, this year's "May 1st" car rental and self-driving trips across provinces are very popular.
Ms. Zhou, who is engaged in RV rental, said that all RVs of her company in the Guangzhou area were fully booked in mid-April.
Ctrip data shows that the current car rental orders for booking "May 1st" travel have increased by 126% compared to the same period in 2019, and nearly 90% are inter-provincial demand.
According to data from Fliggy’s “May 1st” car rental tour, cities such as Sanya, Chengdu, Haikou, and Guangzhou have become popular cities for self-driving tours.
Accommodation fever: Guangzhou hotel prices are expected to increase by 76.8% year-on-year
Citizens can consider traveling on a staggered peak, traveling in a group, or choosing a small group of destinations, and the travel price is more cost-effective.
During the "May 1st" holiday, many citizens wanted to start quickly while staring at the changes in hotel prices.
The reporter recently learned from tourism e-commerce and travel agency channels that on May 1st this year, hotel prices in popular scenic spots and surrounding business districts have hit record highs. This not only reflects the strong travel demand of residents, but also promotes the quality and expansion of cultural tourism. Stimulate the potential of consumption upgrade.
The "May Day Holiday Resident Travel Forecast Report 2021" released by Tongcheng Travel shows that, driven by strong demand, prices of hotels in popular destinations on May Day have risen significantly.
Among them, Qinhuangdao saw the most significant increase, with a year-on-year increase of 222.2%, and Guangzhou with a year-on-year increase of 76.8%.
During this "May Day", Ms. Huang and his wife will take two elderly people and two children to Guangzhou Sunac Cultural Tourism City for skiing. "Many low-priced rooms have been sold out, so they booked a high-end hotel in the scenic spot on the night of May Day. The budget for the two rooms, plus ski tickets and park tickets, is over 10,000 yuan."
Guangzhou is becoming a destination for more and more tourists from other provinces.
Mr. Wang wanted to receive friends who came to Guangzhou on May 1st. He inquired on the travel platform, “The Chimelong Panda Hotel was full on May 1st and 2nd, and the stay on the night of May 3rd was equally tense. The prices of many channels are around 4,000 yuan.” In the end, he suggested that his friends stay in hotels along the subway after the trip.
The reporter found out that the benchmark price of high-end hotels in the urban area, such as the White Swan Hotel, was around 3,000 yuan on May 1 and 2, but fell to around 1,000 yuan on the weekend after the holiday.
In terms of travel in the province, in order to check in at Xuwen Pineapple’s Hai and Antarctic Villages, Ms. Mai grabbed a high-speed rail ticket from Guangzhou to Zhanjiang on May 2 on the day of ticket issuance. After checking the accommodation price, she found that, "May 3 The prices have been raised to five to six hundred yuan, and the business hotel in the city is also more than 200 yuan."
Three days before the holiday is the peak of self-driving travel in the province. From May 1st to 3rd, the price of surrounding resort hotels has risen to the highest level, and the price advantage of choosing a trip out of peak is significant.
In addition, members of the public may consider travelling in groups.
The travel agency purchases in advance and can lock the price.
The prices of inter-provincial tours departing from the latter part of the "May 1st" period are relatively stable, and there are many choices of destinations.
In addition to Internet celebrity cities, citizens can also choose niche destinations.
Catering craze: Some companies are expected to increase their turnover by 30% year-on-year
Some restaurants launch combo boxing, buy meals and send seasonal products, and some restaurants attract consumers in the form of new products + specials.
Recently, the reporter investigated the major mainstream catering brands in the city and learned that most catering companies are looking forward to the "May 1st" and prepare goods according to the estimated flow of people to ensure supply.
In order to stimulate consumption, some restaurants have launched a combination of punches, buying meals and sending seasonal products, and some attracting consumers in the form of new products + specials.
"It is expected that the passenger flow of May 1st will be about 50% higher than the daily weekend." According to Mr. Ma, the relevant person in charge of Yaohua Group, at present, dozens of stores under the group have already arranged the stocking in advance, and the stocking volume will be more than the usual holiday. About double.
In terms of prices, seafood prices are expected to rise during the "May 1st" period. According to past experience, seafood prices usually rise by 10%.
"In the past, Boston lobsters sold very well in the group. In previous years, we would use 68 yuan/jin-88 yuan/jin for passenger flow. This year, the purchase price is close to 130 yuan/jin."
Diandude said that this year's May 1st is expected to have more people than the same period in 2019, and the current preparation is 2.5 times the amount of stocks in the same period in 2019. The South Station and the scenic spots will have the opportunity to sprint the highest performance in the first half of the year.
China Hotel said that due to the hot room reservations during the May 1st holiday, the buffet restaurant’s breakfast hours will be full, and the traffic for lunch and dinner will also increase by 70%-80% in response to the promotion of Southeast Asian cuisine.
At the same time, the restaurant launched a combination of products, buying a buffet to send Dragon Boat Festival dumplings, driving the marketing of seasonal products.
Ms. Shu, the person in charge of China Hotel, said that it is estimated that this year’s May Day will be the peak revenue period. During the period, the Four Seasons Hall will launch Cantonese dim sum morning tea all you can eat and the “disappearing famous dishes” series. "The Disappeared Famous Dishes" also received many reservations.
Food Street will launch a series of Cantonese cuisine and will set up special Cantonese stalls.
It is estimated that the turnover of the two Chinese restaurants will increase by 30% compared with the same period last year.
The Garden Hotel in Guangzhou will create the first vitality creative market with the theme of "recharging" from April 29th to May 3rd.
The Haichao Market initiated by the Guangzhou Municipal Bureau of Commerce will showcase the charm of Yangcheng from three aspects: music, food, and Cantonese culture.
Movie-watching fever: "The most crowded 51st stall" pre-sale box office has exceeded 100 million yuan
There are currently as many as 13 new films in the "51st File", and it is estimated that the total box office of the "51st File" movies nationwide will exceed 1.7 billion yuan.
In the upcoming "Five First Gear", more than a dozen new films of various genres will be released together.
Including "Above the Cliff" directed by Zhang Yimou, "Secret Visitor" starring Guo Fucheng and Zhang Zifeng, "Sunshine Robber" directed by Li Yu, "Your Wedding" starring Xu Guanghan, and "Sweeping Darkness" starring Wang Kai and Jiang Wu "The Decisive Battle", "Chasing the Tiger and Catching the Dragon" starring Louis Koo, etc., cover themes such as love, action, suspense, spy war, fantasy, crime, animation, etc. The star lineup is strong.
The reporter saw on the "Maoyan Professional Edition" that all 13 new films have been pre-sold.
As of press time, the total pre-sale box office has exceeded 100 million yuan.
Among them, the love-themed film "Your Wedding" is the most popular.
The pre-sale box office exceeded 40 million yuan, and the "number of people who want to see" exceeded the one million mark.
The pre-sale results are closely followed by "Above the Cliff".
This film is the 71-year-old director Zhang Yimou's first commercial blockbuster challenge for the spy war.
"Interlocking", "Tense throughout the process" and "Online acting", the film received a good reputation after being screened in advance.
Audiences in Guangzhou favor Cantonese films.
As of press time, the top three films with the best pre-sale box office in Guangzhou Cinema are titled "Your Wedding", "Chasing the Tiger and Catching the Dragon" and "Above the Cliff".
It is worth mentioning that the sixth work "Pig Man Movie·Dinosaur Diary" from Guangzhou's original animation IP "Pig Man" movie series will also be released on May 1st.
Xie Shiming, director of the Guangdong Film Association and assistant to the general manager of the Guangzhou Jinyi Pearl River Cinema Line, said that there are currently as many as 13 new films in the "May 1st" file, which is more crowded than the seven or eight films in the Spring Festival file. Judging from the market performance since the beginning of the year, it is expected that the total box office of the “May 1st” movies nationwide will exceed 1.7 billion yuan.
From May 1st to 5th, Baiyun Airport plans to carry out more than 6,650 flights, transporting more than 850,000 passengers.
From April 29 to May 6, Guangzhou Railway is expected to send 16 million passengers, an increase of 1.072 million from 2019.
During the "May 1st" period, hotel prices in Guangzhou are expected to increase by 76.8% year-on-year.
The total box office of pre-sales of the "May 1st Gear" movies nationwide has exceeded 100 million yuan.
Observed:
Promote the quality and expansion of cultural tourism and stimulate the potential of consumption upgrade
During the "May 1st" holiday this year, travel expenses have risen to varying degrees from transportation, accommodation to tourist routes, and movie ticket pre-sales and catering reservations are hot.
In addition to the surge in tourism consumption demand, the increase in the proportion of high-quality products in the demand structure is also an important reason for the price increase. For example, people choose high-quality resort hotels, tourist routes, and specialty catering more for travel accommodation.
Among them, hotels are the sector where the domestic tourism industry has recovered the fastest since the outbreak.
From the summer of 2020, the occupancy rate and prices of local resort hotels continue to be high.
"The suspension of outbound travel will bring benefits to the surrounding high-end resort market." said Ms. Wang, a brand manager of a high-end resort hotel in the province.
In the past, tourists who preferred to travel abroad returned to the domestic market, forcing domestic accommodation, scenic spots, and local entertainment products to upgrade.
However, some consumers pointed out that the hotel's moderate price increase is understandable, but it seems unreasonable to double or even several times at every turn.
Some consumers also said that as long as the hotel clearly marked the price and can provide services that meet the price, the high price is acceptable.
Shen Yan, the manager of Beijing Lu Qinggong Cinema, analyzed that the movie market during the Spring Festival and Qingming Festival this year has repeatedly created box office miracles, and the market atmosphere is enthusiastic. What's more, the May 1st holiday this year is five days long and she is full of market prospects. confidence.
Catering practitioners who are also looking forward to the "May 1st" estimate that this year's "May 1st" will be the peak of restaurant revenue. Many restaurants will make full preparations from stocking to hygiene and epidemic prevention.