Revealing the speculative trap behind the tide of
"fried shoes" "fried shoes" has a "drumming and spreading flowers" transaction chain should stay away from "speculation" capital games
Not long ago, "fried shoes" focused their attention on domestic sneakers. For example, Li Ning and other brand sneakers have skyrocketed in price overnight, making "fried shoes" once again a hot topic in the industry.
"Sneakers are on a wall, comparable to a suite", the famous saying in the shoe market, which reflects the ambition of many "shoe lovers" who want to get rich overnight, but some people have paid the price for this ambition.
A reporter from Beijing Youth Daily learned on April 27 that college student Yan Moumou was sentenced to ten years and six months in prison for defrauding 1.37 million "expected shoes". The news rushed to hot searches.
And the police in many places have also investigated many criminal cases related to "fried shoes", so people can't help but wonder whether "fried shoes" is a culture of shoe ring or a "speculative trap"?
event
Police in many places uncovered cases related to "fried shoes"
The suspect has a similar pattern of committing crimes
According to reports from the Suzhou Huqiu Court, the court sentenced a post-95 shoe-specting defendant Yan Moumou to 10 years and 6 months in prison for fraud. Yan Moumou appealed against him.
Recently, the Intermediate People's Court of Suzhou City, Jiangsu Province rejected the appeal and upheld the original verdict in accordance with the law.
The defendant Yan Moumou and the victim Huang Moumou were both college students. The victim Huang Moumou believed in Yan Moumou for reasons such as the "expected shoes" transaction and transferred the 1.37 million purchase price of his downstream customers to Yan Moumou in order to obtain the price difference.
In the eyes of outsiders, Yan is an "inside person" who analyzes the shoe market for buyers for free, provides investment advice, and frequently exposes sneaker orders in the circle of friends.
In Huang's eyes, Yan is an expensive “shoe ring boss”. Not only does he have a lot of resources in the shoe ring, he also has his professional buyers in the United States, South Korea and other places. There is also a physical store in Chengdu, as well as a A Lamborghini luxury car.
But in fact, Yan was just an intern with a monthly salary of 1,400 yuan, and his father was also an ordinary worker, obviously unable to pay more than 1 million goods.
However, Yan Moumou came up with "procrastination" and "deception" in the face of Huang's accountability.
In the end, the fried shoes did not make Yan rich one night, but went to jail instead.
In the eyes of many people, Yan's scam is easy to be exposed, but scams like this are frequently performed in the "shoe ring".
In recent years, the police in many places have also investigated a number of criminal cases related to "fried shoes". The suspects have similar routines, and most of them are eventually convicted of "fraud".
Demystify
When sneakers become "period shoes"
52.8% of the limited edition prices fell
What makes sneakers a fraud tool?
That has to start with the term "period shoes".
The so-called "expected shoes" refer to shoes that the buyer pays but can't get them right away.
Since the co-branded and limited editions of many foreign brand sneakers will be sold before the domestic market or only in a certain country’s market, it takes time for overseas purchase, transportation, customs clearance, etc., which also makes many consumers feel "Trading is accustomed.
However, this gives the "shoe-specialists" time to "operate."
Almost all cases involving "fried shoes" are caused by the seller's inability to "deliver".
In addition to making up lies like Yan Moumou, staged the "empty glove white wolf", there is another kind of falling into the shoe price "beating drums and spreading flowers", causing the chain of funds to break.
In 2019, the shoe dealer nicknamed "Liu Biscuit" in the Chengdu sneaker circle was exposed to a debt of 10 million and was detained by the police station.
Later, "Liu Biscuits" appeared and revealed in an interview with the media that due to insufficient funds, he ordered a limited batch of sneakers by charging customers first, but when his last home delivered them, the price of such sneakers was soaring. rise.
However, Shangjia did not deliver the goods at the original price as agreed, but the tide went up, which made it impossible to purchase the original goods at all.
Since the supplier is generally abroad and there is no specific contractual constraint, "Liu Biscuit" cannot claim compensation from the supplier, but most of the next family will ask him for compensation.
In fact, this kind of temporary failure to deliver goods happens from time to time, usually because of refunds, but "Liu Biscuit" chooses to continue pre-sales to make money, and makes up for it by demolishing the east wall and making up the west wall.
But the price of sneakers became more and more out of control. To the last pair of AJ barb shoes sold for 6,000 yuan, "Liu Biscuit" had to spend 12,000 yuan to buy it back from the market at a high price, and a single pair of shoes would lose 6,000 yuan.
Does "fried shoes" have a chance to make people get rich overnight?
A reporter from the Beijing Youth Daily learned that as early as 2019, there were statistics on the trading platform. As of early October 2019, the price of 2211 limited edition sneakers sold worldwide in the past year was 42 yards.
The result of the statistics is that the price of 1168 sneakers is falling, accounting for as high as 52.8%.
Among them, the selling price of the one with the largest decline in November 2018 was 1399 yuan. In 2019, the market price was only 149 yuan, and the price dropped by nearly 90%.
prompt
Hot money incurs high financial risks
The people involved in the case tend to be younger
In the opinion of some senior sneaker collectors, it is normal for some special sneakers to have price fluctuations in the secondary market. "Just like some stamps, those who like stamp collection will naturally know the value of some precious stamps, and those who don’t like it will use it. It's just a letter." said Mr. Zhang, the sneaker collector.
However, as some platforms use the transaction amount to enable the price fluctuation of a certain sneaker to be inquired, it objectively creates a basis for "fried shoes".
With the market reference line, it didn't take long for capital to appear.
"There is a saying in the shoe ring that buying out a limited edition can make a lot of money even with a single number. But in fact, buying out a limited edition may require tens of millions of funds, and you have to risk the manufacturer's sudden increase. Risks.” In Mr. Zhang’s view, the risk of trading shoes is higher than trading stocks and real estate.
"Everyone wants to sit in the village, especially those born after 95 or even 00 who fall into the dream of getting rich overnight, but where does the money come from?" In the dream of making a fortune in the shoe circle, some "shoe lovers" stepped up Made a detour.
And even the so-called fund-raising "shoe speculation" is just walking on the verge of breaking the law.
Even if you can make a fortune from "fried shoes", no one can say that you are not the "leeks" waiting to be cut before you finally leave.
In 2019, the Shanghai Branch of the People's Bank of China issued a financial briefing on "Beware of the "Shoe-fried" Craze and Prevent Financial Risks."
The briefing mentions that the recent resale of domestic sneakers has seen a "shoe-fried shoe fever". The "shoe-fried shoe" platform is actually a fancy capital game by drumming. All relevant agencies should pay close attention to and take effective measures to prevent such risks.
The Huqiu court, which tried the shoe-making case of Yan Moumou, issued a document stating that in criminal cases involving “shoe-fying”, both the perpetrator and the victim tend to be younger, and there is a “drumming and spreading flower” type of transaction chain.
With the growing bubble in the speculative shoe market, the "fried shoes" market is definitely not ubiquitous. There are endless patterns of hunger marketing, false transactions, counterfeit sales, and fraud in the shoes.
Relatively speaking, young people's economic strength and risk tolerance are relatively weak, and they should stay away from such "speculation" capital games, and cannot blindly follow the trend and enter the market with a short-term wealth mentality.
Respond to
Li Ning publicly said "no" to fried shoes
Recently, the shoe speculators have set their target on domestic sneakers.
Among them, the most jaw-dropping case is Li Ning Wade's Way 4 All-Star Silver. The reference selling price of the shoe is 1499 yuan, and on the Dewu APP, the page shows only 42 sizes, and the price is as high as 48889 yuan. , An increase of 31 times, creating a new high in the price of domestic products in the shoe market.
Of course, this may be an eye-catching strategy for shoe speculators, after all, there is no real deal.
But Li Ning Wade's Way 7 wow7 The Moment surpasses the limited edition. The price of 40 yards is 10889 yuan, which is 6.4 times higher than the selling price of 1699 yuan, and there are nearly 300 purchase records.
On April 15th, Li Ning responded to the “expensive shoes” incident: In order to prevent someone from using plug-in software to snap up limited shoes, an online IP address verification method was adopted. If it is found that the IP address appears multiple times, it is suspected to be a shoe maker, the store Will refuse to ship.
Offline, the company will also adopt ID verification methods.
At the same time, Li Ning Company explained the "hungry marketing" accused by consumers. Li Ning Company stated: On the one hand, the output will be affected by the allocation of raw materials and the production capacity of the manufacturer. Taking into account the next batch of new products, the amount will The production of shoes needs to be carried out according to the plan, and no additional orders are allowed.
On the other hand, some of the shoes are developed by signing contracts with partners, and the sales quantity of related products has been marked in the contract. In this case, Li Ning Company cannot increase production without authorization.
"We prefer to sell shoes to people who really need it, and we don't want someone to buy Li Ning shoes for higher profits. Although it can't completely eliminate shoe speculation, the company hopes to provide consumers with a fair consumption as much as possible. surroundings."
Text / reporter Zhang Xin