China News Service, Beijing, April 25 (Reporter Li Xiaoyu) The May Day holiday is approaching, and a large-scale consumer promotion activity is about to kick off.
Gao Feng, spokesperson of the Ministry of Commerce of China, said at a press conference held that day that a series of activities for the nationwide "Consumption Promotion Month" will be organized in the near future, including the following five aspects.
On May 1st, the "Consumption Promotion Month" was officially launched in Shanghai.
A series of consumer promotion activities with various forms and rich content will be held at the launching ceremony, such as auto shows and time-honored exhibitions.
Key enterprises and key platforms will release event information and various promotional measures. Shanghai’s "Five-Five Shopping Festival" will be launched at the same time, and many places such as Beijing, Guangdong, Chongqing, and Suzhou will also launch activities to promote consumption.
The third national "Dual Product Online Shopping Festival" was held.
The event will be launched at the same time in Beijing and other places on April 28, lasting about half a month.
The event will launch a batch of digital, networked, and intelligent new fashion products, a batch of domestic products and famous online products, a batch of well-known products from partner countries of the "Silk Road E-commerce", as well as catering, tourism, culture, and sports. And other high-quality online services.
The "Chinese Food Collection" event will be officially launched in Yangzhou, Jiangsu Province on April 29 and will last until the end of this year.
This event will focus on the launch of 31 local special catering activities to give full play to the leading role of the business circle. At the China International Food and Catering Expo in September, there will also be on-site tasting of special dishes.
Organize the "Time-honored Carnival" event.
The whole event will be carried out successively in conjunction with major nodes such as traditional festivals and major exhibitions, and will continue until the end of this year.
Successfully run the first China International Consumer Goods Fair.
The first Consumer Fair will be positioned as a global display and trading platform for international consumer boutiques, and will be held in Haikou, Hainan from May 7th to 10th, 2021.
During the exhibition, six major events including the opening ceremony and theme forums will be held, as well as a series of supporting activities such as new product launches, procurement docking, and industry promotion.
China has been holding the "Consumption Promotion Month" event since 2012, but the event was usually concentrated in the second half of the year in previous years.
This time it is held ahead of schedule to accelerate the recovery of consumption and the release of potential.
Consumption has been hit hard in the epidemic.
In the first quarter of this year, China’s total retail sales of consumer goods increased by 33.9% year-on-year, but the overall scale has not yet returned to the pre-epidemic level.
Residents' consumption is still restricted to a certain extent, and the recovery of consumption is still unbalanced. The recovery of some industries, some types of business, some categories, and some regions is still relatively slow.
Zhu Xiaoliang, director of the Department of Consumption Promotion of the Ministry of Commerce, said that this year's consumption promotion activities will pay more attention to benefiting the people and encourage all localities, departments and industries to customize discount and deduction measures for the activities, such as implementing special funds in multiple places and issuing consumer vouchers. , To provide subsidies for car trade-in and energy-saving home appliances consumption, major e-commerce platforms and circulation companies actively adopt multiple concession promotions such as direct discounts, discounts, full discounts, and immediate discounts. (Finish)