China News Service, Hefei, April 25th (Reporter Qiang Zhao) In recent years, major scenic spots in China have deployed night tourism, and the Nuggets night economy. Many scenic spots have also tried to extend the tour time to provide tourists with more night travel options. It also inherits the local characteristic history and culture in the "live state".
A few days ago, the reporter walked into Xidi Village, Yixian County, Anhui under the curtain of night, and a large-scale marching light and shadow show "Legend of Xidi" attracted many tourists.
Xidi Village has a history of more than 970 years and is known as the Museum of Ancient Buildings in the Ming and Qing Dynasties.
In 2000, the ancient villages in southern Anhui, represented by Xidi Village, were included in the World Cultural Heritage List by UNESCO.
The village still retains more than 380 ancient Ming and Qing residences and a large number of Huizhou buildings, attracting many tourists from all over the world every year.
"Xidi buildings are beautiful during the day. How to make the night more beautiful has always been a problem." said Zhang Sheli, general manager of the Yixian Huihuang Xidi Tourism Development Co., Ltd. The height of the overall plan is to enhance the night scene. It is not only a water scene performance, but a multi-dimensional light presentation.
In addition to letting the light show the beauty, it is also necessary to let the light tell the culture of Huizhou, so that the culture of Huizhou is rooted in the memory of tourists.
Zhang Sheli told reporters that the Xidi Night Tour Project opened its doors for the first time on the night of the Mid-Autumn Festival in 2019. It uses the strong Huizhou culture and folk customs as its creative themes, and uses Xidi’s thousand-year history, humanistic allusions and cultural stories as clues to truly reproduce it. In view of Xidi’s long history and culture, it shows a totally different beauty from daytime, making tourists linger.
It is understood that before the launch of the Xidi Village night tour project, there were more than 10 farmstay-style homestays in the scenic spot, which could only meet the basic accommodation needs of tourists.
After the night tour business was invested, the taste of the scenic B&Bs has been greatly improved, with the number reaching more than 100, and the tourism industry has become increasingly abundant.
"At present, our daily tourist reception is between 3,000 and 4,000, and night tours (tourists) account for about 25%." Zhang Sheli believes that after the launch of the night tour project, the number of tourists and ticket revenues in scenic spots has increased, including places The economy has also benefited, and the dividends paid to the villagers have also increased year by year.
On January 18 this year, the China Chamber of Commerce issued a review report on the "Top Ten Hot Spots of Chinese Business in 2021".
The report pointed out that with the continuous emergence of new consumer formats and models, China's "night economy" is gradually entering the 2.0 era.
Different from version 1.0, the "night economy" of version 2.0 will gradually advance from the previous single-format consumption model to a multi-industry, scene-integrated model, and extend to all links of physical retail.
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