How does intellectual property help SMEs? "Qingdao" connected to "Geneva"

　　Chinanews.com Qingdao, April 24. Haier, Hisense, Tsingtao, Double Star, Aucma... familiar?

Familiar with!

But you may not know that they are all from Qingdao, a city known as the "brand capital" of China.

　　"SMEs should attach great importance to brand building strategically," Xu Kemin, chief economist of the Ministry of Industry and Information Technology, emphasized the relationship between SMEs and brands.

　　He made the above statement at the "World Intellectual Property Organization Global Service System Helps SME Brand Development Conference" held on the 23rd.

On April 23, the "World Intellectual Property Organization Global Service System Helps SME Brand Development Conference" was held in Qingdao, China.

The picture shows Marco Aleman, Assistant Director-General of the World Intellectual Property Organization, giving a speech.

　　On the same day, more than 200 Chinese and foreign guests attended the meeting through offline and online methods.

Among them are Marco Aleman, Assistant Director-General of the World Intellectual Property Organization, Dennis Croze, Director of the Madrid Information and Promotion Department of the Department of Branding and Design, and Tamara Na, a consultant of the Enterprise Intellectual Property Department of the Department of Intellectual Property and Innovation Ecosystems. Nayakela and Zhang Junqin, senior consultant of the Madrid Information and Promotion Department of the Brand and Design Department, delivered speeches online in Geneva, Switzerland.

　　What did "Qingdao" connect to "Geneva"?

　　——In Qingdao

　　In his speech, Xu Kemin pointed out that as an intangible asset with economic value, brand is inseparable from the objects of intellectual property protection, such as trademarks, patents, copyrights, and geographical indications.

"Small and medium-sized enterprises should attach great importance to brand building strategically, formulate their brand strategy from the aspects of innovation subject, innovation elements, innovation mechanism, innovation environment, etc., and incorporate the declaration and protection of intellectual property rights into the whole process of building well-known brands."

　　Wang Jiujun, member of the Standing Committee of Qingdao Municipal Party Committee, Minister of the United Front Work Department, and deputy head of the Qingdao Private Economy (SMEs) Development Leading Group, pointed out in his speech that Qingdao has been attaching importance to the protection of corporate intellectual property rights and brand cultivation, and has cultivated Haier and Hisense. A group of well-known brand enterprises represented by, Tsingtao, Tsingtao, Double Star, and Aucma’s "Five Golden Flowers" have created a characteristic development path of "brand product-brand enterprise-brand industry-brand economy-brand city".

At present, Qingdao has set off a new wave of brand creation. Through the specialization and special new small and medium-sized enterprises as a group, it has cultivated a group of invisible champions, gazelle enterprises and leading enterprises in market segments. With the advantages of niche, flexible and fast, To seize market dividends, build a group of brand companies with strong influence at home and abroad and high-end brand industry clusters led by brand companies, and promote the conversion of old and new kinetic energy and high-quality development in Qingdao.

　　Gao Shanwu, director of Qingdao Small and Medium Enterprises Bureau, said in a speech entitled "Brand Leading the High-quality Development of Qingdao Small and Medium-sized Enterprises", one must enhance the awareness of small and medium-sized enterprises for brand creation, secondly, implement the SME brand promotion project and thirdly build advantages. High-growth SME brand echelon.

He pointed out that the review of past successful experiences, from brand products to brand enterprises, brand industry to brand economy, is a characteristic development path that Qingdao has broken out.

To this day, this path is still valid.

On April 23, the "World Intellectual Property Organization Global Service System Helps SME Brand Development Conference" was held in Qingdao, China.

The picture shows the unveiling ceremony of the "International Intellectual Property Service Workstation for Small and Medium-sized Enterprises (Qingdao)".

　　——From Geneva

　　Marco Aleman, Assistant Director-General of the World Intellectual Property Organization, stated in the video link that the World Intellectual Property Organization is committed to making intellectual property services for small and medium-sized enterprises around the world and attaches great importance to cooperation in China. Plans and initiatives to enable SMEs to make better use of the intellectual property system to bring innovation and creativity to the market.

　　Tamara Nanayakra, consultant of the Enterprise Intellectual Property Department of the Intellectual Property and Innovation Ecosystems Department of the World Intellectual Property Organization, uses potato chips as an example to emphasize the importance of the brand: it represents the company’s other assets, including design, creation, and business information. , Invention and innovation, all of which play a role in the shaping of the brand. All these intellectual property rights help a company to shape its brand image and identity.

　　——From Qingdao to Geneva

　　The China Association for International Cooperation of Small and Medium-sized Enterprises has accumulated a lot of experience in more than 30 years of work practice.

　　"At present, a century of changes and the world's epidemic situation are intertwined and superimposed. Facing the new pattern, new challenges and new situation of world development, we must firmly establish the awareness of intellectual property protection of small and medium-sized enterprises, enhance the brand building of small and medium-sized enterprises, and promote the high-quality development of small and medium-sized enterprises. It is a market economy. The inevitable choice for development practice is also a realistic path that conforms to the development trend of world intellectual property rights." said Dong Songgen, vice president of the China Association for International Cooperation of Small and Medium Enterprises.

　　Shan Lipo, vice chairman and secretary general of the China Association for International Cooperation of Small and Medium Enterprises, revealed that it will further strengthen cooperation with the World Intellectual Property Organization. First, establish an effective working mechanism to promote the implementation of the World Intellectual Property Organization's feasibility study project in China; It is to effectively strengthen the training of intellectual property rights for SMEs; the third is to explore the linkage mechanism of intellectual property protection and brand promotion of SMEs worldwide.

　　"SMEs must attach importance to intellectual property protection and brand promotion, so that they can go further and better." He said.

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