[Economic Observation] The right posture of “embrace change” in the auto industry
On April 19, the 19th Shanghai International Automobile Industry Exhibition (hereinafter referred to as "Shanghai Auto Show") opened.
With the theme of "Embracing Change", the auto show attracted high-profile exhibitors from mainstream auto brands at home and abroad. International first-tier parts suppliers, well-known domestic companies, future travel and new energy companies also attended the show.
In November last year, Huawei stated in the "Resolution on Smart Auto Parts Business Management" that it must adhere to Huawei's strategy of not building cars, but instead focus on ICT technology and become an incremental component provider for intelligent networked cars.
During the auto show, Huawei joined the two major partners to bring the surprise of "not building a car".
On the 19th, BAIC's new energy brand Jihu and Huawei released the first Huawei inside smart luxury pure electric sedan, BAIC Alpha S, and the Cyrus Huawei Smart Selection SF5 jointly launched by Huawei and Cyrus, which were all unveiled at the exhibition site.
It is reported that the smart cockpit of BAIC Alpha S is equipped with the Hongmeng OS operating system, equipped with Huawei's Kirin in-vehicle chip, and Cyrus Huawei Smart Selection SF5 is also equipped with Huawei's HiCar vehicle system.
Under the strategy of "not building a car," Huawei relies on the digital architecture of the car including the three major computing platforms and the three major operating systems to realize the use of software to define cars.
What is dramatic is that at the same time that Huawei jointly released two smart models, a rights protection scene appeared at the Tesla booth at the Shanghai Auto Show.
A female car owner surnamed Zhang, wearing a T-shirt with the words "Brake Failure", stood on the roof of the car to defend her rights, which aroused public opinion and social concern.
It is worth noting that an improper response from a Tesla executive further angered consumers.
It said: "There is no way to compromise. This is a process that is necessary for the development of new products." These remarks can't help but make consumers question whether the development of new products should be at the expense of consumers' lives and property?
At the "2021 International Automotive Key Technology Forum" held on the 21st, Wang Jun, President of Huawei Smart Car Solutions BU, mentioned that the basic software platform is the business enabling layer, and what users cannot directly perceive is the basic work.
What Huawei has to do is to build these foundations to greatly reduce the difficulty of developing smart cars and provide users with a better experience.
On the one hand, Tesla's consumer "car roof rights protection", on the other hand, Huawei is advancing bravely. This year, there will be a number of blockbuster models using Huawei's smart car parts on the market.
In contrast, Huawei's strategy of not building cars, which is “you can afford to buy”, has become its confidence to promote the digital transformation of automobiles.
Huawei's move to define cars with software has undoubtedly strengthened the confidence of Chinese car companies to enter the intelligent field.
At the auto show site, China's FAW Hongqi brand released the new Hongqi E-QM5 high-end pure electric car with more than 200 patented technologies, which emits only 103 grams of carbon dioxide per kilometer; Volkswagen debuted the ID.6X model, focusing on the pure electric car series; Weilai, New car-making forces such as Xiaopeng are also firmly grasping the development of electric vehicles.
Hou Fushen, Deputy Secretary-General of the Society of Automotive Engineers of China, said when attending the Shanghai Auto Show that the future of China’s auto industry must achieve the "three-step" vision, namely, carbon peaks by 2028, near zero emissions by 2050, and carbon neutrality by 2060. This means Electrification, intelligence, and networking are still the future direction of the automotive industry.
In line with the theme of "Embracing Change", whether it is smart auto parts providers such as Huawei, or China FAW, SAIC and other automakers, they strive for excellence in their areas of expertise and focus on providing users with a safe and convenient driving experience. Adapt to the ever-changing way of development.