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　　There will be a few days to the "May 1st" small holiday. The five-day holiday coincides with the season suitable for travel. The industry predicts that this year's "May 1st" may become one of the hottest holidays since the epidemic.

At present, in many popular cities, the number of bookings for hotels and homestays is on the rise, and booking prices are higher than usual.

　　01

　　Shenzhen: "May Day" holiday is approaching, hotel bookings increase 3.4 times year-on-year

　　Two o'clock in the afternoon is the peak time for check-in at a business hotel in the central district of Shenzhen.

At the front desk of the hotel, many guests have already waited in advance. On the day of the reporter's interview, the hotel's occupancy rate exceeded 90%.

A person in charge of the hotel told reporters that such a high occupancy rate began to recover in mid-March this year.

Up to now, 60% of the tourist sources are still business guests, but as the "May Day" approached, many parents, children and family travelers began to book rooms for small and long holidays.

　　The reporter learned from a number of business hotels that the number of room reservations during the "May 1st" period this year has basically reached the level of the same period in 2019, and the average hotel occupancy rate during the short and long holidays is expected to be the same as before the epidemic.

Compared with business hotels, the booking situation of homestays is more optimistic, driven by the popular surrounding tourism.

The person in charge of a homestay in Shenzhen told reporters that, according to previous years' experience, their orders generally began to gradually start a few days before the "May Day" holiday.

But this year, the situation is beyond their expectations. Since April, there have been some orders during the "May Day" period.

　　Yang Lixin, the person in charge of the Seaview B&B outside the city wall in Shenzhen: All the reservations during the "May Day" period are basically booked at least half a month in advance.

If you want to pick a room you like, you may have to do it earlier.

　　The availability of rooms has also contributed to the increase in booking prices. The prices of B&Bs in Shenzhen and surrounding areas have risen to varying degrees.

　　Xie Weitian, general manager of Aishu Cultural Tourism Investment Development Co., Ltd., Huizhou City, Guangdong Province: If it is better, the average price is basically more than 2,000 yuan, which is 30% to 50% higher than usual.

This will not affect the reservation, and there are still many that cannot be booked.

　　Qunar data shows that as of April 15, 2021, the number of hotel reservations during the May 1st period in Shenzhen has increased by 3.4 times compared to 2020; the average guest unit price is 1,202 yuan, an increase of more than 40% compared to 2019.

The recovery of Shenzhen homestays is better than that of hotels. The current booking volume of Shenzhen homestays has increased by 1.8 times year-on-year in 2020; the average guest unit price is 1,567 yuan, an increase of 50% year-on-year in 2019.

　　02

　　Last year, 59,000 hotels across the country closed and chain hotels expanded against the trend

　　The 2020 epidemic has had an impact on many industries, among which the hotel industry is one of the industries most affected. Many individual hotels with poor cash flow have not survived this barrier and fell in the first half of 2020.

But there are also some chain hotels that have bucked the trend and expanded their scale.

What is the reason for this?

　　Every few days, Wang Yang would go to the construction site of the second phase of the hotel to make a few turns.

Soon, more than a hundred rooms here will open to welcome guests.

With the epidemic under effective control, he is full of confidence in the prospects of the hotel industry.

Wang Yang told reporters that since the outbreak of the new crown pneumonia epidemic, many hotels have been forced to suspend operations. Even if they opened, the occupancy rate was much lower than usual.

　　Wang Yang's hotel survived the business crisis by virtue of its chain size advantage, but many individual hotels fell before the industry's recovery.

The "2021 China Hotel Industry Development Report" released this week shows that in 2020, my country's mainland will reduce a total of 59,000 hotel accommodation facilities with more than 15 rooms, and 2.294 million hotel rooms, of which the number of budget hotel rooms will decrease. The largest number is 2.072 million.

At the same time, the number of chain hotel rooms has increased by 166,000.

　　Zeng Guang, chief analyst of Guosen Securities' social service industry: In fact, the risk resistance of a single hotel is relatively poor, because its fixed cost, that is, discounted rent, accounts for a relatively high proportion.

Therefore, in the case of relatively poor demand, it is difficult to reach its break-even point, and the pressure is definitely greater than that of chain hotels with members.

In addition, from the perspective of cash flow, in the chain model, many franchisees and brand owners will still have some mutual financial support and assistance.

　　The expansion speed of chain hotels continues to accelerate.

In 2020, A-share listed company Jin Jiang Hotels will open 892 stores; Huazhu Group will add 1053 management franchise hotels and franchise hotels; BTG Hotels will open 250 new stores in the first half of 2020. It has signed a contract but has not yet opened and is currently in operation. The number of contract stores is 784.

The hotel chain has become one of the main trends in the development of the industry.

　　Liu Han, vice president of Qunar.com: Judging from the data in the first quarter of this year, the number of chain hotels has increased by 4.5% year-on-year, and the number of individual hotels has increased by 1.4% year-on-year.

This can also reflect the trend of industry recovery. In fact, the epidemic has helped chain operations in a sense, because the epidemic will lead to poor management of some individual hotels, so there will be more idle properties on the market in 2020.

In itself, the chain trend is actually a general trend in the development of the entire industry.

　　Source: CCTV Finance (ID: cctvyscj) Producer: Ke Chengyun Edited by: Dai Yuanjun