The number of China Mobile medical users reaches 661 million in 2020
Internet medical care is more stable when it becomes popular (Online China)
With the vigorous development of Internet medical care, online consultation, online medical treatment, and contactless drug purchase have gradually entered people's daily lives.
After experiencing rapid development, how can the Internet medical industry move more steadily?
"Smart Hospital" is convenient and fast
After the online consultation, the electronic prescriptions are obtained and the medicines are delivered directly to the home; open the mobile phone software for online follow-up diagnosis, and communicate with the doctor in real time; through the cloud medical service platform, you can also get the diagnosis and treatment of provincial experts in the township clinic; electronic social insurance The card is bound to the mobile payment platform, and the code scanning and settlement are convenient and fast... Nowadays, more and more people enjoy the convenient services brought by the Internet medical treatment.
According to recent data released by iiMedia, the number of China Mobile Medical users will reach 661 million in 2020, and the China Mobile Medical market will reach 54.47 billion yuan.
Industry analysts pointed out that people's demand for the use of medical e-commerce and Internet medical platforms has further increased, and the application of "Internet +" in the medical field has gradually expanded, and China's Internet medical industry has ushered in new opportunities.
During the epidemic prevention period, some public hospitals actively embraced the Internet, integrated medical forces, and opened up a "second battlefield" with Internet medical treatment.
According to data from the National Health Commission, there are currently more than 1,100 Internet hospitals in China, and 7,700 second-level and above hospitals provide online services.
The online appointment diagnosis and treatment rate of tertiary hospitals has reached more than 50%, and more than 90% of tertiary public hospitals have realized information exchange and sharing within the hospital.
The telemedicine collaboration network covers more than 24,000 medical institutions in all prefecture-level cities.
"With the help of Internet technology, physical medical services can be extended and sunk, and to a certain extent the imbalance between the geographical and supply and demand of high-quality medical resources has been broken." , The development of Internet medical treatment has greatly eased the pressure of offline outpatient clinics, avoided cross-infection, and met people's urgent needs for epidemic prevention and control.
"In actual work, we found that relying on big data technology to build a'smart hospital', the patient's medical experience has also been greatly improved, the medical treatment time has been significantly shortened, and even'zero wait' can be achieved."
The development bottleneck needs to be broken
Over the past year or so, the demand for online drug purchases and remote consultations has exploded, and the value of Internet medical care has been continuously released, which has become a sweet pastry in the eyes of many capitals. However, behind the rapid development of Internet medical care, the industry still has many limitations. And the problem to be solved.
In November 2020, the National Medical Security Administration issued the "Guiding Opinions on Actively Promoting "Internet +" Medical Services and Medical Insurance Payments", emphasizing the improvement of the "Internet +" medical insurance payment policies for medical insurance services, and encouraging localities to rely on unified national medical insurance information The platform realizes the circulation of prescriptions.
Experts in the industry pointed out that prescription circulation does not mean prescription outflow. The prerequisite for inclusion in medical insurance is that medical institutions must have electronic prescription circulation capabilities, and the rules for which drugs and diseases can be reimbursed online and how to settle for medical treatment in different places need to be further clarified.
Behind the rapid development of Internet medical care is the rigid demand for people's livelihood.
Internet healthcare still faces problems in user habits, market promotion, and business models.
"Most of the construction of Internet hospitals requires cooperation with technology companies. How to explore a successful business model and maintain their own survival and development while ensuring the quality and safety of medical care is a puzzle we are facing." Zhang Guogang pointed out to reporters that at present, the Internet The scope of the hospital's services has expanded from chronic disease management to multi-sickness diagnosis and treatment. Quality control is the key and difficult issue.
"Some third-party Internet hospital platforms have obvious characteristics of'e-commerce', and the use of traffic to'sell drugs for cash' has become a common mode, and we must be vigilant."
Deng Yong, associate professor of the Law Department of Beijing University of Chinese Medicine, analyzed in an interview with this reporter that Internet hospitals are connected to multiple subjects, service methods and types are diversified, which is an important direction for the in-depth development of "Internet + medical services" in the future.
However, at present, Internet hospitals have the problem of unclear positioning and classification of online service functions, and they have not formed a unified and uniform cloud-level diagnosis and treatment function with offline services.
Among many problems such as imperfect business model and insufficient profitability, the current Internet medical service model still has risks such as "reliance on medicines".
In addition, issues such as information security protection and pharmaceutical supervision also require urgent attention.
Make medical services more "warm"
This year's "Government Work Report" clearly requires that the standardized development of "Internet + medical health" be promoted.
According to statistics from the National Health Commission, 30 provinces across the country have established an Internet medical service supervision platform, which has improved online supervision capabilities.
Experts pointed out that in terms of Internet medical access, establishment, operation, information security, etc., it is necessary to strengthen the pre-, during, and post-event supervision of Internet medical services to make the development of Internet medical services more standardized.
Deng Yong believes that the regulatory countermeasures for Internet medical care should include the following aspects: First, clarify the functional positioning of Internet hospitals and medical services at all levels, and form a new pattern of Internet medical hierarchical diagnosis and treatment; Second, build operable Internet medical information The supervision mechanism strengthens the protection of all links in the data life cycle; the third is to strengthen the construction of the Internet medical service supervision platform, and build an Internet drug smart supervision mechanism through big data and artificial intelligence.
Fang Laiying, vice president of the Chinese Hospital Association, pointed out that Internet medical care is developed on the basis of new Internet technologies, medical relations, and product facilities, and relevant systems, regulations, and professional standards need to be improved urgently.
In addition to standardization, the development of Internet medical care should also pay attention to maintaining the temperature of medical services.
"'Internet + medical health' should essentially be'medical health + Internet', that is, the Internet is a means, and medical quality and safety will always be the first." Zhang Guogang pointed out that in today's fierce development of Internet medical care, we must dare to "pour cold water." "While actively investing resources, we should also pay close attention to its problems and shortcomings.
"In the future, strict closed-loop management will be carried out in various links such as remote diagnosis and treatment, prescription review, and online transactions. Practitioners in the Internet medical industry must clearly realize that they must strictly demand themselves to ensure humane care for patients. Only in this way, Internet medical care will have tomorrow."
Reporter: Li Jiabao