Xinhua News Agency, Hangzhou, April 13 (Reporter Qu Lingyan) The 2021 China International Electronic Commerce Expo and Digital Trade Expo will be held in Yiwu, Zhejiang from the 11th to the 13th.
The reporter learned at the Expo site that the latest achievements in digital fields such as smart manufacturing, digital marketing, 5G application, and smart integration technology have been unveiled, and combined with the e-commerce industry to help the traditional e-commerce transformation and upgrading, and promote the e-commerce industry "To the "new normal".
Digital leadership helps e-commerce high-quality development
The reporter saw in the digital trade exhibition area that Jiangsu Dongda integrated display industrial-grade handheld terminals, UHF radio frequency identification and visual identification products. Products and intelligent collection integration technology are widely used in logistics and express delivery, retail e-commerce, manufacturing, medical and health care. , Public utilities and other industries.
In addition, more than 10 domestic high-end digital companies, such as China Mobile, Midea Cloud Smart Data, and Shenzhen Yingda Information, have also demonstrated the latest digital achievements in smart manufacturing, big data, and digital marketing.
"Overseas demand is still there. It is only the trend of digitization and fragmentation of orders, which makes manufacturing enterprises urgently need to carry out digital reforms in management, production and supply chain." Huang Yange, head of Yiwu Shengchun Textile, said that the proportion of online orders during the epidemic has changed from 20% increased to nearly 70%.
In the next step, companies need to cooperate with digital companies with technological advantages in intelligent manufacturing and flexible production.
Since the first digital trade exhibition area was established in 2018, the China International E-Commerce Expo has gradually become a window for the latest digital achievements display, digital economic theory and experience, and practical exchanges, and an important platform for gathering digital traders and building cooperation in digital China.
Emerging markets accelerate the Nuggets e-commerce platform
Jet Commerce, a one-stop e-commerce integrated service provider in Southeast Asia, participated in the China International E-commerce Expo for the first time this year. They provided operational services for more than 120 brands, covering Indonesia, Thailand, Vietnam, the Philippines, Malaysia, Singapore and other countries, but in China's domestic popularity is not high. They hope to use the e-commerce Expo to better enter the Chinese market and bring more good Chinese companies to Southeast Asia.
Known as the "World Supermarket", Yiwu, relying on its advantages in supply of goods, logistics, and policies, has led to an increasing number of cross-border e-commerce entities.
Since last year, Southeast Asian e-commerce platforms shopee and Lazada Yiwu operation centers have successively landed. At this exhibition, nearly 10 small-language platform companies including Coupang, lino, Jumia, Kikuu participated in the exhibition, covering Southeast Asia, Latin America, Africa, South Korea and other markets.
The anchor broadcasts live on the Southeast Asian e-commerce platform shopee.
In 2020, Yiwu's e-commerce industry will grow against the trend, and the annual e-commerce transaction volume will reach 312.49 billion yuan, an increase of 12.9%.
New models and formats such as cross-border e-commerce and live e-commerce are advancing by leaps and bounds.
Dai Hongfei, Amazon's global vice president and head of Amazon's global store opening Asia Pacific region, said that China's export cross-border e-commerce industry is moving towards intensive cultivation.
In the future, with the continuous advancement of digital transformation, the e-commerce industry, especially cross-border e-commerce, will gradually grow from the "new format" of foreign trade exports to the "new normal".
Improve service level and improve the entire e-commerce industry chain
With the rapid development of information technology and digital economy, the integrated and diversified development trend of the entire industry chain in the e-commerce field has become increasingly prominent.
The reporter learned that the number of supply chain exhibitors at this exhibition accounted for nearly 80% of the total number of exhibitors, attracting well-known supply chain companies such as COFCO Fulinmen Food Marketing Co., Ltd. and Jinmailang Beverage Co., Ltd. Yiwu local powerful enterprises such as Tong Daily Necessities Co., Ltd.
Industrial clusters from Guangzhou, Shantou, Ningbo and other places have also moved in, bringing new domestic brands and Internet celebrity products in the fields of toys, electrical appliances, clothing, etc., providing more choices for e-commerce companies in product selection and supply chain cooperation. .
The participation of more supply chain companies brings more choices for e-commerce companies to choose products and cooperate.
In order to open up the domestic and international dual cycles, the e-commerce industry urgently needs one-stop logistics solutions.
As a logistics highland, Yiwu has developed domestic trunk lines and international freight logistics, and its cross-border logistics industry has developed rapidly. It has attracted more than 60 cross-border logistics companies from Shenzhen, Guangzhou, Shanghai, Xiamen and other places to participate in the exhibition.
It is reported that the 2021 China International E-commerce Expo is under the guidance of the Ministry of Commerce, the Ministry of Industry and Information Technology, and is co-sponsored by the China International E-Commerce Center, China Electronics Chamber of Commerce, Zhejiang Provincial Department of Commerce, and Yiwu Municipal People's Government.
A total of representatives of companies from the United States, Japan, South Korea, Singapore, Nigeria and other countries in China and more than 1082 companies from 19 domestic provinces and cities participated in the exhibition.